Marketing Trends for 2025
1. Brands as TV
- Concept: Creation of TV series-style content by brands.
- Characteristics:
- Involves plots and characters.
- Builds a "brand world".
- Engages audiences to follow along.
- Examples:
- Rescue Remedy's TikTok mini TV series.
- Alexis Batar on Instagram.
2. Rise of Brand Hosts
- Concept: Hiring creators as brand representatives.
- Role:
- Act as the face of the brand.
- Build personal and authentic relationships with audiences.
- Examples:
3. The Run Club Effect
- Concept: Growth in serialized in-real-life (IRL) brand events and activations.
- Objective: Create memorable experiences for consumers.
- Result: Builds long-term loyalty and brand affinity.
4. Community as the New Follower Count
- Shift:
- Move away from mass appeal.
- Focus on niche communities and platforms.
- Strategy:
- Prioritize nurturing intimate, high-value relationships.
- Example:
- Supergoop using the niche social platform Geneva.
5. Goodbye Traditional Loyalty Models
- Transition:
- Replace old reward programs based solely on purchases.
- Introduce paradigms where brand fans actively contribute.
- Rewards:
- Engagement, feedback, and co-creation.
- Example:
- Kiki World’s blockchain-based loyalty program.
These trends highlight a shift towards more personalized, community-focused, and engaging marketing strategies for 2025.