Marketing Trends for 2025

1. Brands as TV

• Concept: Creation of TV series-style content by brands.
• Characteristics:
  • Involves plots and characters.
  • Builds a "brand world".
  • Engages audiences to follow along.
• Examples:
  • Rescue Remedy's TikTok mini TV series.
  • Alexis Batar on Instagram.

2. Rise of Brand Hosts

• Concept: Hiring creators as brand representatives.
• Role:
  • Act as the face of the brand.
  • Build personal and authentic relationships with audiences.
• Examples:
  • Stan Storr.
  • Set Active.

3. The Run Club Effect

• Concept: Growth in serialized in-real-life (IRL) brand events and activations.
• Objective: Create memorable experiences for consumers.
• Result: Builds long-term loyalty and brand affinity.

4. Community as the New Follower Count

• Shift:
  • Move away from mass appeal.
  • Focus on niche communities and platforms.
• Strategy:
  • Prioritize nurturing intimate, high-value relationships.
• Example:
  • Supergoop using the niche social platform Geneva.

5. Goodbye Traditional Loyalty Models

• Transition:
  • Replace old reward programs based solely on purchases.
  • Introduce paradigms where brand fans actively contribute.
• Rewards:
  • Engagement, feedback, and co-creation.
• Example:
  • Kiki World’s blockchain-based loyalty program.

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These trends highlight a shift towards more personalized, community-focused, and engaging marketing strategies for 2025.