Future Marketing Trends for 2025

Jan 8, 2025

Marketing Trends for 2025

1. Brands as TV

  • Concept: Creation of TV series-style content by brands.
  • Characteristics:
    • Involves plots and characters.
    • Builds a "brand world".
    • Engages audiences to follow along.
  • Examples:
    • Rescue Remedy's TikTok mini TV series.
    • Alexis Batar on Instagram.

2. Rise of Brand Hosts

  • Concept: Hiring creators as brand representatives.
  • Role:
    • Act as the face of the brand.
    • Build personal and authentic relationships with audiences.
  • Examples:
    • Stan Storr.
    • Set Active.

3. The Run Club Effect

  • Concept: Growth in serialized in-real-life (IRL) brand events and activations.
  • Objective: Create memorable experiences for consumers.
  • Result: Builds long-term loyalty and brand affinity.

4. Community as the New Follower Count

  • Shift:
    • Move away from mass appeal.
    • Focus on niche communities and platforms.
  • Strategy:
    • Prioritize nurturing intimate, high-value relationships.
  • Example:
    • Supergoop using the niche social platform Geneva.

5. Goodbye Traditional Loyalty Models

  • Transition:
    • Replace old reward programs based solely on purchases.
    • Introduce paradigms where brand fans actively contribute.
  • Rewards:
    • Engagement, feedback, and co-creation.
  • Example:
    • Kiki World’s blockchain-based loyalty program.

These trends highlight a shift towards more personalized, community-focused, and engaging marketing strategies for 2025.