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Davie's Journey from $500 to $500 Million

Jul 22, 2024

Davie's Journey from $500 to $500 Million

Early Life and Insecurities

  • Born in Adelaide, Australia.
  • Insecure and slightly pudgy as a child.
  • Supportive family: Both emotionally and financially.
  • Parents ran a small furniture business.
  • School Challenges:
    • Labelled as stupid from a young age.
    • Constant arguments with teachers and multiple detentions.
    • Turnaround moment during Grade 10 parent-teacher interview; parents' ultimatum.

Early Inspirations and Realizations

  • Inspired by Nike commercials, esp. Michael Jordan's.
  • Realization: Greatness = willingness to work hard and fail.

First Steps Toward Change

  • Developed a plan:
    • Improve grades.
    • Get a job.
    • Attend university.
  • Took up first job moving things in a warehouse.
  • Joined a gym; experienced benefits of compounded efforts.
  • Hired a tutor for challenging subjects.
  • Improved drastically within a year.
  • Graduated with good grades; enrolled in mining engineering.

University Experience

  • Mining engineering for financial incentives; but disliked the course.
  • Failed due to lack of passion; more interested in business ventures.

Early Business Ventures

  • Launched multiple small ventures (singlets, hats).
  • Successful with Instagram:
    • Created and monetized accounts focused on fitness, nutrition, recipes.
    • Earned six figures.
  • Tried building a food franchise (Vietnamese rolls); faced difficulties.
  • Simultaneously flipped Instagram accounts, faced a major scam (~$40,000 loss).
  • Reached a dark period; supportive family intervention.

Lessons Learned

  • Father's lesson with the rock in the shoe: Let go of past mistakes and move on.
  • Decided on a new plan; moved to Melbourne.

Working and Learning in Melbourne

  • Worked at 5TH WATCHES:
    • Managed Instagram, influencers.
    • Learned photography, videography, and ads.
  • Failed business ventures but gained valuable knowledge.

The Turning Point: Weighted Blankets

  • Discovered potential of weighted blankets.
  • Ordered samples, initiated a business.
  • Used pre-sell strategy to finance stock.
  • Faced hiccups with customs but overcame.
  • Success:
    • $200 on the first day.
    • $1.5 million in the first year.

Expansion and Success

  • Launched the Oodie brand; exponentially grew revenue.
  • Milestones:
    • Bought dream car and home.
    • Traveled the world.
  • Proud of creating a brand that brings comfort and joy to customers.

Advice and Reflection

  • Main takeaways:
    • Never give up.
    • Keep learning.
    • Enjoy the process.
  • Encouragement for young entrepreneurs: Everyone has the potential to make a change in the world.