Lecture: Interview with Marina Bogard, Managing Director of Betsson's North America Operation

Introduction

• Interviewer: Cameron from Gaming America
• Interviewee: Marina Bogard, Managing Director of Betsson's North America
• Main Topic: Betsson's ambitions in the North American market, focusing on the recent launch in Colorado

Product Launch

• Recently Launched: Betsafe branded sportsbook in Colorado
  • When: End of March
  • Product: Sports mobile app exclusive to Colorado
  • Focus: Player journey experience, future functionalities, continuous innovation
• Offer: B2C offering in Colorado
  • Plans to expand B2B presence

Market Importance

• Main Focus: Expanding B2B space using B2C experiences in Colorado and Canada as showcases
  • Objective: To show B2B potential partners the experience and support resources available (e.g., managed services, turnkey solutions)

Licensing Process

• Colorado: Smooth licensing process, external counsel assisted
  • Positive gaming state, advantageous tax bracket
• Reasons for Choosing Colorado: Early adoption of sportsbook, favorable demographics (e.g., 50/50 gender spread, high net worth)
• Other Markets: Regulated market in Ontario, licensing process is ongoing
• Comparison: Licensing in the US vs. Canada
  • Each country and state have different regulations
  • Canada perceived as easier in some aspects

iGaming and Digital Casino

• Trends: Sports betting is currently dominant, iGaming expected to grow
• Statistic: $2.8 billion in Q1 split 50/50 between sports betting and iGaming
• Impact of COVID: Increased opportunities for states to adopt digital gaming solutions
• Future: Expectation of even growth between iGaming and sports betting within 5 years

Product Adaptation

• European vs. American Market: Adaptation in terminology, odds display, and overall presentation
  • Aim to 'Americanize' the experience

Technology and Opportunities

• Rise of Digital Gambling: European companies bringing expertise to the US and Canada
  • US can learn from Europe’s long experience with mobile gaming

Strategic Plans

• Expansion: Focus on growing B2B presence in North America
  • Possible further B2C expansion
• Future Vision (18-24 months): Expansion through B2B partnerships, anticipating state market growth
• Final Remarks: Marina expresses confidence and anticipation of upcoming partnerships

Conclusion

• Interview Wrap-Up: Marina Bogard thanks Cameron and appreciates the opportunity to discuss Betsson's ambitions.