Lecture on Creating Additional Revenue Streams

Introduction

• The importance of having multiple revenue streams.
• Focus on quick and easy methods to generate extra income alongside an Etsy shop.

Speaker Introduction

• Founder of the Handmade Alpha Academy for Etsy Sellers.
• Manager at eRank.com, a popular SEO tool for Etsy.

In-Shop Revenue Streams on Etsy

Product Upgrades

• Add complementary items as upgrades (e.g., sell a pendant with an optional sterling silver chain).
• Use variations to offer upgrades for a small additional price.

Product Bundles

• Create and sell bundles (e.g., holiday gifts, cards, party favors).
• Optimize bundles for peak shopping seasons.

Gift Sets

• Combine products into gift sets to increase sales value.
• Clearly disclose what is included.

Small Product Customizations

• Offer low-cost customizations (e.g., decorative envelope seals, initial charms).
• These small additions can increase per-sale revenue.

External Revenue Streams Utilizing Etsy Business

Redbubble

• Platform for selling printed art/photography.
• Minimal effort required once designs are uploaded.

Amazon Affiliate Links

• Promote complementary non-handmade products to your audience.
• Earn commission from purchases made through your links.

Go Imagine

• A growing marketplace for handmade and digital sellers.
• Offers affordable website options through the Mosaic feature.

Additional Revenue Streams Separate from Etsy

Canva Users

• Sell content marketing packs for social media to other businesses.
• Use platforms like Fiverr and Upwork to offer services.

Photo Editing Services

• Offer product photo editing bundles (e.g., 5, 10, 20 photos).
• Use services like Google Drive or Dropbox for file transfers.

Diversification of Revenue Streams

• Importance of having multiple sources of income.
• Examples of speaker’s revenue streams: Etsy, Redbubble, Amazon affiliate links, management roles.

Handmade Alpha Academy

• Nine-module training program for building brands on Etsy.
• Focuses on using neuromarketing principles.
• Offers tools like a 12-month eRank Pro subscription.

Conclusion

• Building additional revenue streams can help mitigate slower business periods.
• Encouragement to leverage science, data, and expert guidance for success on Etsy.