Module 11: The Market Revolution: the Democratization of Consumerism and the Creation of the Southern Cotton Culture

Apr 7, 2025

History 146: Lecture 14 - Consumerism and Early Industrialization in the United States

Post-American Revolution Trade and Neutrality

  • Post-Revolution, the US aimed for political, economic, and social stability.
  • Trade Relations:
    • US wanted to remain neutral but had strong ties with both Britain and France.
    • Britain and France were in conflict, seeking US support.
    • British imposed restrictions on American ships that traded with France.
    • Britain's impressment policy: Royal Navy forced American sailors into service.

Embargo of 1807

  • President Jefferson's Response:
    • Imposed the second most restrictive trade policy in US history.
    • Banned trade with Britain to pressure them to stop impressment.
  • Economic Impact:
    • Reduced American trade by 80%.
    • Severely affected both US and British economies.

Embargo of 1813

  • Context: US entered the War of 1812 with Britain.
  • President Madison's Policy:
    • Implemented the most restrictive trade embargo against Britain.
    • Total trade ban; violators faced charges of treason and possible execution.

Rise of American Industrialization

  • Textile Shortages: American consumer addiction to British textiles led to shortages.
  • Francis Cabot Lowell:
    • Covertly studied British textile factories.
    • Improved textile manufacturing technology; established Lowell Textile Mill in Waltham, MA.
    • Pioneered the US Industrial Revolution.

The Cotton Gin and Slavery

  • Invention: Eli Whitney's cotton gin in 1794 automated seed removal from cotton.
  • Impact: Made cotton profitable again and entrenched slavery in the South.

The Era of Good Feelings

  • Economic Harmony: North's industrial output and South's cotton production were interdependent.
  • Economic Challenges: Falling wages and growing class divide in the 1830s.

Transportation Innovations

  • Erie Canal (1817-1825): Connected Atlantic Ocean to Great Lakes, facilitating trade.
  • Railroads: Provided faster, more efficient transport than steamships.

Social Changes and Democratization

  • Economic Disparities: Growing divide between wealthy and poor fueled democratization.
  • Westward Expansion: Settlement in Spanish territories and California.

California Gold Rush

  • Discovery at Sutter's Mill: Initiated by John Sutter and James Wilson Marshall.
  • Sam Brannan: Capitalized on gold rush by supplying miners.
  • Impact on California:
    • Rapid population growth and economic opportunities.
    • Racial tensions and the foreign miners' tax aimed at Mexicans and Chinese.
    • California statehood achieved in 1853.

Conclusion

  • Transition from mercantilism to capitalism and the rise of the US industrial economy.
  • Lecture ends with a preview of post-Civil War changes and Second Industrial Revolution.