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Module 11: The Market Revolution: the Democratization of Consumerism and the Creation of the Southern Cotton Culture
Apr 7, 2025
History 146: Lecture 14 - Consumerism and Early Industrialization in the United States
Post-American Revolution Trade and Neutrality
Post-Revolution, the US aimed for political, economic, and social stability.
Trade Relations
:
US wanted to remain neutral but had strong ties with both Britain and France.
Britain and France were in conflict, seeking US support.
British imposed restrictions on American ships that traded with France.
Britain's impressment policy: Royal Navy forced American sailors into service.
Embargo of 1807
President Jefferson's Response
:
Imposed the second most restrictive trade policy in US history.
Banned trade with Britain to pressure them to stop impressment.
Economic Impact
:
Reduced American trade by 80%.
Severely affected both US and British economies.
Embargo of 1813
Context
: US entered the War of 1812 with Britain.
President Madison's Policy
:
Implemented the most restrictive trade embargo against Britain.
Total trade ban; violators faced charges of treason and possible execution.
Rise of American Industrialization
Textile Shortages
: American consumer addiction to British textiles led to shortages.
Francis Cabot Lowell
:
Covertly studied British textile factories.
Improved textile manufacturing technology; established Lowell Textile Mill in Waltham, MA.
Pioneered the US Industrial Revolution.
The Cotton Gin and Slavery
Invention
: Eli Whitney's cotton gin in 1794 automated seed removal from cotton.
Impact
: Made cotton profitable again and entrenched slavery in the South.
The Era of Good Feelings
Economic Harmony
: North's industrial output and South's cotton production were interdependent.
Economic Challenges
: Falling wages and growing class divide in the 1830s.
Transportation Innovations
Erie Canal (1817-1825)
: Connected Atlantic Ocean to Great Lakes, facilitating trade.
Railroads
: Provided faster, more efficient transport than steamships.
Social Changes and Democratization
Economic Disparities
: Growing divide between wealthy and poor fueled democratization.
Westward Expansion
: Settlement in Spanish territories and California.
California Gold Rush
Discovery at Sutter's Mill
: Initiated by John Sutter and James Wilson Marshall.
Sam Brannan
: Capitalized on gold rush by supplying miners.
Impact on California
:
Rapid population growth and economic opportunities.
Racial tensions and the foreign miners' tax aimed at Mexicans and Chinese.
California statehood achieved in 1853.
Conclusion
Transition from mercantilism to capitalism and the rise of the US industrial economy.
Lecture ends with a preview of post-Civil War changes and Second Industrial Revolution.
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