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Principles of Design in Art

Sep 20, 2025

Overview

This lecture explains the principles of design, which guide how elements of art are arranged in a composition to create effective visual artwork.

Composition and the Rule of Thirds

  • Composition refers to how objects are arranged within an artwork.
  • The rule of thirds uses a grid to place points of interest at intersections for a more engaging composition.
  • Objects positioned on the intersections or along the lines of the grid usually appear more visually interesting.

Principle: Movement

  • Movement is the path the viewer's eye takes through an artwork, often guided by lines, edges, colors, or shapes.
  • Lines or edges can direct attention to focal areas.

Principle: Balance

  • Balance is the distribution of visual weight, making the artwork feel stable.
  • Symmetrical balance: both sides are the same or nearly identical.
  • Asymmetrical balance: both sides are different but still feel stable, achieved through arrangement of shapes, values, or subjects.

Principle: Unity and Variety

  • Unity (also called harmony) is the use of similar or repeated elements for consistency.
  • Unity can be created with repeated colors, shapes, or consistent themes.
  • Variety uses different elements to create interest or contrast within an artwork.

Principle: Rhythm and Pattern

  • Rhythm is repeating elements to create a sense of organized movement, like a visual beat.
  • Pattern involves repeated designs, shapes, or motifs and can help unify or add interest to an artwork.

Principle: Scale and Proportion

  • Scale compares the size of one object to another (e.g., small animal vs. large mountain).
  • Proportion compares parts of a whole (e.g., parts of a face), often referring to size ratios.

Principle: Emphasis

  • Emphasis is what stands out most in an artwork, usually the area with the most detail, size, or unique qualities.

Principle: Contrast and Juxtaposition

  • Contrast is the difference between elements like color, value, shape, or texture.
  • High contrast has large differences between light and dark; low contrast has little difference.
  • Juxtaposition places unlike things together to highlight their differences, often attracting attention.

Key Terms & Definitions

  • Composition β€” The arrangement of elements in an artwork.
  • Rule of Thirds β€” Dividing the image into a 3x3 grid to guide placement.
  • Movement β€” The visual path for the viewer’s eye in the artwork.
  • Balance β€” The distribution of visual weight for stability.
  • Unity β€” Repetition of similar elements to create consistency.
  • Variety β€” Use of different elements for interest.
  • Rhythm β€” Repetition to create organized motion.
  • Pattern β€” Regular repetition of designs or shapes.
  • Scale β€” Relative size comparison between objects.
  • Proportion β€” Size relationship among parts of a whole.
  • Emphasis β€” The dominant area that attracts attention.
  • Contrast β€” Degree of difference between elements.
  • Juxtaposition β€” Placing unlike things together to show contrast.

Action Items / Next Steps

  • Review class notes on the elements of art for deeper understanding.
  • Observe artworks to identify principles of design discussed.
  • Practice arranging objects in sketches using the rule of thirds.