and um as I mentioned today we are going to be talking about heris analysis now heuristic analysis is a very cool process that I believe every single website should perform everyone whether you are just getting started with a website or you have a website that's alive live and kicking or you have a new product that you're launching whatever it is hesc analysis can be an amazing way for you to discover various things that we'll get into in just a moment and it's also a great thing to do um when you don't have resources to do other things so let's get started so what is the purpose of heuristic evaluation so a heuristic evaluation or heuristic analysis is a process used to discover usability problems in any application or website the way it works is that one or more experts normally between three to five that's my number that I like to use um so between three to five experts work on evaluating the website against a set of principles and humanistics the entire process is designed to help uncover hidden opportunities on your website find obstacles that need fixing and prioritize your optimization stuff now you can run a Uris analysis on your website at any stage whether you just have sketches and wireframes or if you have a full blown site that needs optimizing so let's talk a bit about the purpose of it so on one on one thing it's discovering usability issues um theistic evaluation is great at that just finding those problematic issues that you have on the page it uncovers hidden opportunities it finds obac Les and key roadblocks preventing users from performing tasks on your page and it helps you prioritize your optimization stuff so before we get started and talk about how you can actually perform a humanistic analysis I definitely want to highlight the pros and the cons of running a humanistic analysis because there are many different sides to it so let's talk about the pros now number one the process requires a limited budget so you'll need about three to five ux experts to run the analysis but that's it you don't need huge tools you don't need to spend a ton of money it really is on a limited budget so if you don't have a ton of money to spend now on new tools and research and um employees or whatever the process is then a euristic analysis is a great thing for you the other thing is that if you do it correctly you can get a heuristic analysis done within a few hours so that's another thing that's really cool because um many times a lot of these optimization processes take a ton of time to perform uh and it takes a long time to get results so heuristic analysis or heuristic evaluation can actually be done in a few hours so that's a cool thing now if you're working on a new launch of a product or a feature you can run a heuristic test before people even and interact with it so that's really cool because then you're actually going to discover a lot of issues you may have before people get to use it and complain or have issues or have problems performing certain tasks so it's a great way to do something before you launch now it's also relatively simple to repeat this process every time you want to optimize a part of your funnel launch a new product or evaluate something else in your customer Journey so it's very different than running an AB test that normally would be only set up once and you run it for a certain amount of time um and it takes a long time to get to um urtic analysis or urtic evaluation um really can be repeated many times and lastly it is very helpful for low traffic sites so if you don't have much traffic or monthly conversions to run an AB test now in order to run an AB test you will need at least 300 conversions a month on your website it's not that you can't run an AB test without it but if you have less than 300 conversions of the same conversions so I'm not meant I'm not I don't mean um signups and downloads and purchases I'm saying I'm saying 300 purchases a month or 300 signups or 300 downloads a month it will take you a very long time sometimes it can take six months or longer to run an AB test if you don't have that um enough traffic or uh enough numbers enough conversions a month so running a hristic evaluation can Fast Track that process for you and help you find the immediate things that can be changed and optimized without running a test so these are all the cool things and the pro uh the pros of running a humanistic analysis however there are also some cons to it so there's a few things that aren't that good so as we discussed last month uh during uh February on our persuasion and psychology month we are prone to different cognitive biases these this actually means that our personal opinions or emotions and biases actually alter the results of the test so that's actually why when you do a Uris analysis you do it with a few people at the same time so um there's a few other options in order to avoid um to avoid biases and we'll get into them but you can compare it with heat Maps recordings usability testings user testings or even confirm it with your Google analytics data but that is one of the things that you really need to watch out for um your cognitive biases or the biases that you just have emotionally towards certain designs and certain products or certain features so when you're doing a humanistic analysis it is important to have more than one person do it the other thing is that you require an expert so a UI or ux expert who can truly evaluate a site from a professional point of view you know maybe you have someone on the team perfect but if you don't then it might be a little hard to find someone it's not impossible but it is something that you have to spend some time um and money on now contrary to AB testing a heuristic analysis is done privately without the involvement of your target audience now this actually can lead to some wrong assumptions and incorrect evaluation so that's why again um heris analysis is always done along with other uh elements it's never um done done alone and just um kind of uh depended on you always have to do more research in order to validate all this stuff um but you do have to remember that as opposed to AB testing it's only you and your experts looking at the page it's not real users interacting with it and lastly due to all these disadvantages theistic analysis cannot be performed in a silo so it's as I said it's never enough um you know after completing a heuristic analysis I always follow up with as I said before user testing on-site survey customer surveys or other methods to verify what we found so it's just a a reminder that while um theistic analysis is important and a very very good tool never use it in isolation and remember that you are prone to biases now that we've covered the basics of what a euristic analysis is and the different pros and cons of it I want to talk about how to conduct a meaningful and optimized heuristic analysis that delivers the insights that you need to optimize your websites so there are many different metrics and rules you can follow when you're performing a heris analysis on your site but the most famous and common one is Jacob Nelson's principles so there's a list of of different um experts here that you can follow um you can easily Google these names or you can we'll link to them um in the recording of the session but each one of them uh basically kind of breaks down the breaks down the principles that they use to analyze a website the most famous one is as I mentioned is Jacob nielson's 10 usability principles it's the most used uh for evaluation and I strongly suggest using those if you're just getting started you can really really just count on these 10 and you'll be good to go you don't have to use all the rest um so let's review what his usability principles are and what I mean by that is that when he's looking at a website he's evaluating each website or product page according to these principles rules and uh metrics okay so number one is visibility so the page should always keep people informed about their status you must always be able to tell as a user what's happening now this allows people to feel in control to take appropriate actions to reach their goal and ultimately to trust the brand so that's number one visibility number two mapping so essentially for Jacob Nelson mapping means using the word of the words of your audience the website or the product should always speak the audience languages um the audience's language with words phrases and Concepts familiar to the user so actually to do that you will need to run different surveys on your website to do some interviews and really get to know the language that people use but what Jacob uh what Nelson says is use those words don't make up your own jargon don't try and invent the wheel use use your customers words number three is freedom so the idea is that you provide good defaults and options to undo your previous action so people always make mistakes on a website or take the wrong path in your journey so um Freedom means allowing them to easily return to the previous state and rethink their steps so a back button for example or having breadcrumbs and being able to click on the pre previous breadcrumb in order to go back so just allowing that freedom of of navigating freely from one step to the next number four consistency so your product and your website should always use the same interface and layout on all pages people should not have to wonder whether certain words or actions mean something else and I've seen this constantly on various websites in various I areas where you have different uh designs on different pages different fonts different colors um call to action buttons suddenly appear in different colors and all this um is problematic so you want to stay consistent with your design number five error prevention so does your website help people avoid making mistakes um your website should eliminate all the screens actions all the words that may cause people to error um or misunderstand what's going on so if possible give people the option to confirm a certain action so are you sure you want to leave the screen um make sure that when you uh you know that when you leave the screen or if you log out your this information will not be saved so the idea is to constantly give people the option to prevent the errors they're about to take number six recognition so the idea is to minim the cognitive load that people have they need to remember what to do next people should not have to remember information on their own and you should make sure that you're providing clear instructions number seven is flexibility make sure that different tasks and actions on your site are easy to perform for both beginners and for novice users and this is key for really getting um a good customer a journey number eight minimalism so provide only the most necessary information on a page in the most elegant way so the idea is to remove friction and don't worry I'm going to be getting into many different examples and I'm going to walk you through every single step and how to do it in just a moment number M number nine is error recovery so essentially you're helping users um recognize diagnose and recover from errors the errors we make in a form for example should be clearly indicated and explained so the idea is that when you're filling out a form and you make a mistake don't expect people to just understand that they made a mistake but really tell them what that is and what mistake they made and how they can fix it so it's just a lot of the things here as you can see are about errors about helping people move backwards and forwards helping people prevent errors or helping people recover from these errors that they've made and lastly making sure that the user can find all the information that they need to perform certain tasks now this could be done with a help center um with a ton of resources in a knowledge base or it could just be done with tool tips or popups uh but the idea is that these are Jacob Nelson's 10 basic principles for a turistic evaluation so make sure that you check out the complete guide and I'm gonna uh shoot that here let me just get that link for you because um here you go make sure later on to check out the complete guide he really walks you through every single one of these steps and heris and tells you how to notice them how to recognize these issues and how to fix them but I would like to really get practical um and I want to talk about where you can start and how to actually run your own heuristic analysis so first things first you have to reach a few goals so your idea is that each time you perform a heuristic analysis your goals are to number one whoops um provide Clarity so that's one of the things that you will be doing while you are um analyzing a website and performing a humanistic analysis your goal is to clarify the website provide more clarity so remove any concerns um roadblocks or confusing elements and language from your customer Journey that's one of the goals of aoristic analysis to remove all of these issues so people should know exactly what their next action should be um and be able to quickly find the answers to their questions so here a few questions that you can ask yourself while you are looking at a page so if you are now reviewing a website or you're reviewing a pricing page or a landing page there are a few questions you can ask yourself that will help you understand if the page that you're looking at provides Clarity or not so can people tell within five seconds of landing on your page what you provide and what the value is is it clear what page they are on and what actions they can perform on the page and does the visual hierarchy on the page uh both the copy and the images help the user can people clearly identify what their next step in the processes those are the three questions you want to ask yourself on every page when you're doing a euristic analysis number two is relevancy so goal number two is ensuring that the page is relevant people should always feel um that they are in the right place and in the right direction of achieving their goals the information that they receive on each page should be only relevant to the page that they are on and the next steps um should be very clear so that means that it's also relevant so um here's a few questions you can be asking yourself when you are doing that here ristic analysis does the landing page match the site ad or messaging people came from in terms of design and language is the right information the information they need to make a decision provided on the page without needing to navigate to another one now this is actually one that most websites um do fall on number two where you send people to an additional page to read more when there's not really any need to and you could be providing that information on the first page does your copy match the target audien's language does it match the words in the user's head when they think of your product or their problem and lastly do the images you use on the page reflect both the value and the relevancy to the solution they're searching for do they serve as clarification and visual aids to drive your point home so these are four questions when you're reviewing your page and you're trying to reach goal number two which is relevancy you want to ask yourselves these four questions your goal goal number three is removing friction so theistic analysis process basically helps identify elements on your website that create friction your goal is to find these friction points and remove them so a few questions you can ask yourself while you're reviewing a website is um reviewing your research are there so first thing basically is going back to any surveys that you've done polls interviews um anything the way you've really done some customer research and ask yourself are there any concerns roadblocks or challenges that that were mentioned by your audience that aren't addressed on the page the people need to perform many steps to get the information they need perform an action is there any information about your Solution that's missing on the page and are there any usability issues like s um the speed of the site form fields that are not working specific actions that can't be performed on mobile or maybe difficulty reading the copy on the page due to contrast or font size and stuff like that so these are specific questions that you can be asking yourself when you're trying to remove friction from the page Now goal number four is removing distractions so any action or element on the page that isn't directly contributing to helping people achieve their desired goal is a distraction imagine trying to focus on a task at work and being constantly called message messaged um emailed and talked to that's what most experiences on a website feel like right um um so um here are some questions that you can ask yourself um number one asking people to share your page on social media so for some reason um we see this a lot on landing pages too when people arrive on a landing page and for some reason um these websites have added a way to share um on social media that is a distraction that isn't called for are you offering additional products before um it has been you know before one has been chosen there's an e missing there before one has been chosen um do you have too many options to choose from um reminder we spoke I think it was last week about analysis paralysis um a cognitive bias that um basically determines that when we have too many options our brains opt out do you have too many options to choose from number four do you have any unrelated animations images or banners that distract people do you have any relevant information on the page that doesn't contribute in any way or do you have any irrelevant popups or new page now these are just some of the questions that you can ask when you're approaching a heuristic analysis but they're a great place to start with and they can set you in the right direction so we spoke about four goals of a heuristic analysis and the different questions that you can ask yourself now let's talk about what you should be evaluating during your analysis so how to actually do a euristic analysis so there's a few things you want to be looking at number one is functionality so you want to be identifying friction points menus and navigation you want to be looking at the clarity and consistency um that's with functionality you want to be looking at the content so persuasive content on each page page Clarity and readability motivation and persuasion category um and list Pages you want to be looking at the layout and the design the style the information hierarchy the usability and the graphics so these are all the things that we want to be looking at um and evaluating while we are uh doing a heuristic analysis lastly conversion points so uh essentially the place where the conversion happens this can be on a checkout page pricing page um wherever the conversion is maybe it's a subscription page um we want to be evaluating the customer Journey the conversion pages and forms and post conversions so essentially we want to be talking about thank you pages and stuff like that but let me dive into each one so when we talk about fun uh functionality of a website you want to ask ask yourself specific questions like can people navigate and reach their goals in the easiest and most efficient way possible does the main navigation indicate where people are in their customer journey in their process are there you know are the major sections of the site available from every page so that means like is your navigation actually working well is it including Does it include the most important uh sections of the site and um Can people perform the same actions on mobile easily that's functionality and do instructions and messages appear on the same place on each page so when you get to um the stage where you are evaluating the functionality of the page these are some of the questions you should be asking yourself when you get to content there are a few questions you should be asking yourself too now I'm not just talking about blog posts I'm talking about the whole content of each of your pages so if you're doing a website her istic analysis every page you review you should look at it from a functionality point and the content on the page so does the website does the page commun communicate effectively efficiently and persuasively are the words phrases and language used on the site familiar to an average user so I think I gave this example a couple of weeks ago I was showing a um a screenshot of Zoom they had their bullet points there and some of their bullet points include all these really weird letters and words that I had no idea what they meant they were very confusing so when you're looking at your page are you using words and language that are familiar to an average user are the language and tone of voice consistent across channels and messages our formatting elements like bullet points Bolding uh paragraph spacing are they used where where it's possible to simplify reading are call to action buttons and links descriptive and motivational and lastly is social proof clearly displayed and used to solve um objections and consents so when you're looking at pages that have lots of content on them or even a landing page or if you're evaluating a pricing page or whatever that page is these are the questions you want to ask yourself regarding the content then we reach design and layout so you're looking at a page and you should be asking yourself does the website appear clear easy and intuitive to use are the pages quick to scan so can people actually skim it clear headings sub headings and short paragraphs is there a clear visual starting point to every page does each page on the site share a consistent layout um unfortunately many websites don't and is the copy easy to read font size contrast colorways all this stuff um does it work um in terms of um in terms of easy to read and readability uh Debbie says what do you mean by visual starting point so what I mean by that is when someone Lins on the page is it completely clear to them where they should start their evaluation where they should start reading many times you'll see huge blocks of text one next to each other no white space everything's the same color everything's the same font and it's really hard to understand where we should even start now it's not just the reading uh element it's the whole hierarchy of information so is it clear what you need to do how you need to read the page what you need to click on what you need to scroll to if you have any um I don't know maybe um animations on the page or things that people can play around with is it clear so do people really understand where they start and where the page the page ends um so those are the questions about design and layout hopefully that was helpful um Debbie and if not then I'm happy to clarify um lastly uh we'll be looking at conversion points so um conversion points are those pages um that people convert on so the questions you might want to ask yourself are um After People select a relevant CTA is it visually shown that they've accomplished the task After People complete an action do they get a thank you page um are any additional costs like shipping communicated clearly throughout the user journey is there a clear PA path into checkout the payment page a contact page are people shown the different stages in the checkout uh from start to end and are relevant trust symbols icons quotes provided to increase trust during the conversion so these are some of the questions you want to be asking yourself when you're reviewing conversion Pages um Debbie says do you need to repeat page title at beginning of page EG Services page say Services we provide or can you put more persuasive copy there you can definitely put more persuasive copy in there um it's you know what matters is the value proposition as Todd mentions here um very kindly um what really matters is the is the uh value proposition but you do want to have additional um content that supports that claim so when you talk about uh content or design and layout the whole what's important is just making sure that when people are looking at your page they understand where they start they understand where it finishes and they have a clear reason to actually reading on so okay how do you actually prioritize your hortic analysis so we went through um the goals that a humanistic analysis has uh we went through the different um types of uh things you should be looking at on each page and let's say you've completed your hortic analysis and in a few slides I'm going to share a spreadsheet that you can use that will make this much easier to consume but let's say you have gone through everything you've written down all of your um all of your answers and not just you again it's you and hopefully three or four other um ux specialists who are going for the website and evaluating it how do you prioritize what to actually fix and what to approach so essentially what you want to do is grade it according to problem severity so I actually suggest scaling the results that we've seen from one to four so uh one being um a Minix that can be done by a cosmatic change and isn't a burning change two requires a fix with low priority three means high priority and four is that it's catastrophic and it needs to be immediately solved so the way I actually um grade them is according to the impact on users the revenue for the business so it's how does this impact the users and how does this impact the revenue of the business of the business so for example example when I'm trying to grade a certain heris issue that I found I'll ask myself how comeon is the problem on the site is it an issue people can overcome on their own or does it demand a fix um does it affect the main flow or journey of the website does it affect the bottom line so does it have impact on measurable conversions um how long will it take to fix what resources are required and what I mean by that is time Money Team um you know the less uh resources needed the better the score and what I do is I put together a very simple spreadsheet that you fill in so here's a screenshot of it um I will share the link to it I think uh Sophia has the link to it so you can go ahead and open it right now if you didn't um oh here I have it actually here we go so this is the spreadsheet that you can use and the idea is that what you're doing is you're mentioning over here on the left and hopefully you can see my mouse over here on the left you are writing down what page you are on so pricing page landing page about us page whatever sign up page then you're writing down the actual problem that you found so so examples that I gave here is there is a minimum minimal balance between information density and the use of whites space um the header is intrusive and it takes up too much of the page or elements that aren't clickable look like they are or text links are not different um uh differentiable from normal text so this is the problem then I MA match it with theistic issue so I go back to Jacob Nelson's list and I find where does this fit in this issue and then I rate it according to the severity is it major is it minor um is it a quick fix or does it require an immediate fix and how many people mentioned this so if one person mentioned it then maybe it's not that big of an issue and again if four experts or five experts mentioned that you can't differentiate between links and normal text and it requires immediate fix and it's also easy to do because you don't need design a design team and you don't need developers you just need someone to go in and fix that in terms of color then that gets a high priority so this is just a quick way to kind of um evaluate everything put everything in a spreadsheet and it makes it so much easier to actually follow through and identify the most important elements that need to be fixed so essentially you've gone through your entire humanistic evaluation you have put it in the spreadsheet and you have prioritized what is the most important aspect um that needs to be fixed and you've graded them so it looks like um text links that you know look like normal um texts are the most important one and then we have two more who are kind of major and then we have one last one which is minor so then you can prioritize them but next you'll probably need to present this to your team or maybe to your clients uh to your manager so to do that you'll need to summarize all of your findings and present them in the way that highlights the most important elements and is also highly actionable because no one's going to want to look at a spreadsheet it's like showing people graphs in Google Analytics makes people just completely use you lose you so um here's what I include in my presentation um so when I'm presenting to a client um I do a keynote um or PowerPoint uh deck and essentially what I include is the following the process that I went through so just a quick uh review of who did it um how we performed it what pages we looked at and just kind of a a um a quick brief just so people can understand how um indepth this was and that it wasn't just someone making things up as they were going ahead um the list of heuristics that we used so if we use Jacob Nelson's heuristics then I will provide that list and I'll quickly run them through what um each euristic means but just as a general note just to say you know these are the principles it um really kind of puts in uh the foundation of trust so they can see that it's built on uh very specific metrics and then uh the major problems that we found so essentially what are the biggest issues that need fixing numbers and impact so okay we're saying we're saying that these two uh two three five problems are the biggest things that need fixing so next it's up to us to prove number numbers and impact so numbers means essentially how is this impacting us if you can go into Google analytics and show that there's a big drop off if you can look at heat maps and say you know we can see that this is a consistent issue because we can see that people are clicking around here and they don't know what to do or we can see in in recordings or we've interviewed people we've done user testings and they've all validated this then these are the numbers and the impact of what it could do when we change it and optimize it and of course prioritization so what are we going to do first what are we going to do second what are we going to do last and the actual solutions that we're proposing so if we know that we have a problem with the fact that texts that links look like regular text then obviously the solution is quite easy but there are many issues that we'll find that might be problematic and we need to come up with good ideas um that will show our team or our clients that we have Solutions and that not going to be too overwhelming so they're not going to require too many resources to get them done um n asks who did it um as in the expert names so um you can you can include the names of the people who run the urtic analysis I don't know if that's important I mean it depends again if you are inhouse or if you're doing it for a client if you're doing it for a client I wouldn't necessarily mention who the experts are you are the expert that they hired and you can just say we had three four five experts evaluate this page it's not really any of their concern um to know who they were if you're in-house and it's a big company and you want to talk about the people and give credit to the people who did it then of course you should mention their names um but I don't know if it's that important of a thing but you do need to say that experts reviewed website and those are the people who did theistic analysis and not people that are just bystanders um and that is it essentially so you present your heris analysis to your team and you get started with the fixing now this is really a quick overview of a euristic analysis and as you could see there's a lot of different elements to it right I mean there's all sorts of uh rules or metrics that you can follow but essentially a IC analysis when you really look at it um as the bottom line it's all about asking the right questions so first choosing the page that you want to evaluate or the product or the funnel that you want to analyze and then making sure that you're full that you're reaching these goals of clarity of relevant of removing distractions of removing friction and then just keep asking yourself questions about the design about the functionality about the devices about the conversion pages about the content and the more questions you ask yourself about each page the better the better insights you're going to get and of course as I said that's when you cross reference it with all of the rest of your research okay so I am going to stop sharing my screen and whoops go back on camera hey I'm back um and see if we have and I see we have quite a few questions here in chat and in the Q&A box um let me see okay so David Taylor says I'm working on a web and desktop application currently bringing it to the early 2000s no joke are there any differences um that apply for desktop application thereus web app that you would suggest that I keep in mind so one thing that I didn't really mention much during uh this slide deck or Workshop is the whole idea of mobile so I mentioned it I think just once um when I was talking about functionality but what's really important when you are doing this euristic analysis is is to also do it on mobile you can even open a new uh spreadsheet um just for mobile and keep asking yourself the same questions because many times um the things that we can do on desktop aren't necessarily that easy to do on mobile and for some reason even though the entire word the entire world is mobile we keep forgetting about it so David I would definitely suggest um performing your Hervis analysis on both desktop and mobile um because I think that would definitely uh be very helpful and to very good to keep in mind that needs it needs to be done um n asks does accessibility for visually or audibly impaired users become necessary in the near future it seems that we do not give enough consideration to this aspect of UI and ux that is such an important question um you know it really depends on the unfortunately it really depends on the country that you're in um there are different laws in various countries that you have to provide accessibility um to different people so I know that in Israel for example there are very strict laws that you have to have a special um kind of popup that allows people who have disabilities to actually choose disability that they have and that automatically changes the website to help them perform the actions that they need need so I think it's a very important question because that also is a very huge part of um a euristic analysis and at the end of the day our entire goal is to make sure that people have a good consistent and easy to use um customer Journey so that's part of it and I would definitely definitely look into it um hopefully that answer your question um Todd us where do you find experts well um that's a very good question so if you're an in-house I would say that you would want to you can reach out to people who are designers ux experts in the company however remember we talked about biases so many times um people really do love their design or they don't want to admit that there's something wrong with their design so it might be harder to get people from within the team to act perform this in a unbiased way so I would actually suggest trying to reach out to other people um and and kind of asking for their help now you can do this by reaching out to other companies who have ux designers and asking their for their help and then maybe providing it for them so you could swap between you you can hire ux experts there's so many um around there um that you can use um so I definitely go about that i' try to avoid using people inous just because of those biases and people don't really like to admit that things are wrong with their design so that's what I would do Joe says post turistic analysis what services do you then offer what more will you then do for the client okay so here's the thing a heuristic analysis in my process in the emotional targeting framework is part of my research I'm not just doing a euristic analysis I'm running polls I'm doing surveys I'm looking into Google analytics I'm looking into um all sorts of sheets of data in Google tag manager and I'm doing interviews and I'm doing voice of customer research so we're doing a lot together and we're constantly comparing things so nothing is a silo and it's one of the things that I mentioned at the beginning is that it really is important to remember that a humanistic analysis can't be done in a silo survey cannot a poll interviews everything has to be matched so when I when we finish performing that heuristic analysis we will then go back to all the rest of our research and figure out okay does this correlate Is this different than what we've been seeing in other places um how does this work together and how can we use it to optimize the website um at the end of the day my job is to optimize websites for my clients or help my students optimize their websites so I do that by kind of aggregating all of that research together and finding those common themes and segments that we can use so hopefully that was helpful um David Huff says do you use web content accessibility guidelines um I do for specific websites according to their country that I'm working with um each as I mentioned before each country has their own laws and stuff but we do have uh strict laws in Israel and in England for accessibility so you can actually log into even government um pages and websites to find the laws and accessibility guidelines for your country so it's just a thing you should check out um unfortunately there isn't enough content on it um on this subject and I think it is well worth the time to read as much as you can about it but unfortunately I can't give you too too much information about it myself um okay those are all the questions in the Q&A box let me see if we have um if anyone wants to try this and is looking for contributors I would be interested in doing that that's awesome Carl that's so cool um so Carl is offering to do heric analysis with you guys so that's also awesome to start um kind of working with each other on analyzing your your websites Okay so so um Sofia let me know if I missed any questions um by anyone because the chat is quite full so I'm not going to go back because then I'll lose everything but hopefully I've answered everyone's questions so um as you know I try to keep um our workshops really actionable and you now have that spreadsheet so hopefully this week you can focus on doing it um on getting started with the TIC analysis remember that if you do it correctly you can with a few hours so it doesn't require months of planning or even weeks of planning you can jump straight into it and start doing a heuristic analysis um next week we are talking about heat Maps it's going to be really interesting I've already mapped out the live training um and it's going to be all about the mistakes that people make when they're using a heat map and how to basically use heat Maps recordings um scroll Maps ey tracking to get meaningful insights about your users so hopefully I will see you live here next week um until then you can we will be able to find the recording the slides um and the spreadsheet on our blog by Friday and that's it until then thank you everyone so much for logging in um stay awesome and I will see you next week bye guys