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The Formula for Human Affinity and Popularity
Jul 1, 2024
The Formula for Human Affinity and Popularity
Introduction
Key Question:
Why do we like what we like?
Ancient Perspectives: Golden Ratio, aesthetics
Modern Perspective: Influence of advertisers, technology (Google, Facebook)
Novelty vs. Familiarity
Novelty
: Advertisers push newness (e.g., "new" was the most common word in ads).
Familiarity
: According to the mere-exposure effect, familiarity breeds preference.
Examples
:
Music: Preferences for familiar chord structures in new songs.
Movies: Top films are often sequels, adaptations, or reboots.
Self-perception: People prefer their mirror image over photographed image.
Evolutionary Explanation
: Familiarity was safe for hunter-gatherers.
The Challenge for Creators
Balancing familiarity and surprise is crucial for creating successful products, ideas, etc.
Raymond Loewy and the Concept of
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