Jason - All about design sprints

Mar 23, 2025

Lecture Notes: Design Sprints by Jason, Interaction Designer at Google

Introduction to Design Sprints

  • Purpose: Solve complex problems collaboratively within a team.
  • Team Composition:
    • Product managers
    • Engineers
    • Marketing professionals
    • Aim for diverse perspectives

Structure of a Design Sprint

  • Duration: One week
  • Activities Involved:
    • Wireframing
    • Prototyping
    • User testing at the end of the week
  • Outcome: Quick feedback and testing of initial hypotheses

Importance of Diverse Perspectives

  • Inclusivity: Core of design sprints
    • Bringing together fresh perspectives and historical knowledge
    • Cross-functional collaboration
  • Value: Different perspectives help surface a multitude of ideas

Designing a Thoughtful Experience

  • Participant Consideration:
    • Understand participants' needs
    • Prioritize participants' experience
  • Comparison to User Experience (UX) Design:
    • Participants in a sprint are treated as users
    • Importance of empathy and user-centric approach in sprint design

Conclusion

  • Design sprints are a microcosm of user experience jobs with a focus on quick, collaborative problem-solving and inclusivity.