Lecture Notes: Personal Branding on Instagram for Realtors

Key Concepts

• People Over Properties: Emphasize personal connections over focusing solely on properties.
• Social Media Strategy: Use Instagram to gain followers, likes, and views to enhance your real estate business.

Personal vs. Business Instagram

• Integration of Personal and Business:
  • Combine personal life with business to create authenticity and trust.
  • Example: Ryan Sarhan’s strategy of combining his personal and business life on social media.
• Advantages:
  • Builds trust and relatability.
  • Expands network opportunities.
  • Provides diverse and dynamic content.

Authenticity and Relatability

• Be Authentic:
  • Show personal life (family, hobbies, daily activities) to build a personal connection with followers.
  • Avoid being overly robotic or solely business-focused.
• Relate to Followers:
  • Share interests outside real estate to connect on a personal level.
  • Offer entertainment and value, not just sales pitches.

Engagement and Branding

• Increased Engagement:
  • Diverse content attracts more engagement.
  • Followers interested in the person behind the business.
• You as the Brand:
  • The individual becomes the brand, not the properties or company.
  • Self-reflection: Understand who you are beyond a real estate agent.

Practical Application

• Content Ideas:
  • Share hobbies and interests (e.g., golfing) to connect with like-minded individuals.
  • Highlight personal journey and experiences in real estate.
• Call to Action:
  • Encourage interaction (e.g., comments, subscriptions) on social media platforms.

Conclusion

• Summary:
  • Embrace who you are and integrate it with your business to build a powerful and relatable brand.
  • Regularly engage with your audience by sharing personal stories and experiences.

Goal: Use these strategies to create a stronger personal brand and generate real estate leads through authentic connections.