BTEC Business Unit 2 Exam Preparation

May 3, 2025

BTEC Business Unit 2 - Session 4

Introduction

  • Session Focus: Preparation for Unit 2 Exam Part A
  • Participation: Hundreds joining live, option for catch-up viewing
  • Support: Karen and team provide live chat support

Overview of Previous Sessions

  • Marketing Mix (20 marks): Covered previously
  • Research Pack and Justification
  • Aims and Objectives: Covered in last session

Today's Focus

  • Assessment Focus (AF6): Budget
  • Assessment Focus (AF7): Time scale/timetable for Activity 2

Assessment Focus 6: Budget

  • Common Issues: Students average 2.6/8 marks due to lack of detail and time management.
  • Purpose: Allocate and justify expenditure on marketing/promotional media to achieve business aims/objectives.
  • Details Required:
    • Link budget to business aims/objectives.
    • Provide breakdowns and calculations.
    • Consider wider costs beyond basic promotional expenses.

Example Budget Allocation

  • Loyalty Scheme Launch: £5,000
    • Popup banners, launch event, consistent promotion.
  • Membership App: £10,000
    • Simple app with features to enhance user experience.
  • Promotional Campaigns: Additional £10,000
    • Social media, Google ads, local advertising.

Tips for Budget Section

  • Detail is crucial.
  • Include calculations and wider costs.
  • Be realistic in cost assumptions.

Assessment Focus 7: Time Scale

  • Marks Available: 4 marks, students average 1.8/4.
  • Importance: Not as crucial as budget but requires clarity.
  • Time Management: Spend up to 6 minutes on this section.
  • Table Format: Use a word table to indicate start and end times for marketing activities.

General Tips for Exam Success

  • Unit 2 Structure: Manage time efficiently; spend more time on marketing mix.
  • Use of Research: Be selective, highlight key themes relevant to the business.
  • Justification Section: Focus on key models like SWOT and possibly Product Life Cycle.
  • Engage with Live Chat: Utilize answers provided by the support team.

Conclusion

  • Preparation: Rest well, understand the case study thoroughly.
  • Exam Strategy: Balance time across sections according to marks.
  • Support and Resources: Leverage provided resources for guidance.

Additional Tips and Comments

  • Presentation and Structure: Ensure documents are organized and professional.
  • Aim/Objectives Consistency: Continuously link back to aims/objectives throughout the exam.
  • Use of Given Media/Costs: Utilize provided costs for budget accuracy.
  • Part A Freedom: Use time to explore the business context and plan effectively.

Wishing all students the best for their upcoming exams and a special thanks to Karen for her support in the live chat.

Full transcript