Hey and welcome to LiveHive, where you can stay up to date with the latest updates about marketing, sales, and business. Game marketing is using different approaches to market a game to a target audience. There are many different strategies you can use, like using social media, publish valuable content, or create a landing page designed specifically to funnel users to your application. You have limitless opportunities to develop a successful game marketing campaign. Developing and launching a game application is only the beginning.
It should stand out in the crowd and persuade the users to download and keep your game on their mobile phones and PCs. If your game does not have a distinct and powerful marketing strategy in place, it'll be lost between the millions of other applications. Today, we'll talk about the advantages and strategies in game marketing. We have some more interesting content for you, so don't forget to subscribe to LiveHive for more riveting content.
Just one click on the bell icon and stay with us. Now, let's begin with in-game marketing, advantages and strategies. Advantages.
Games have always cost money to develop, but clearly it's been worth it to developers. They certainly make money too, and they drive the technologies needed to play them. That's the reason why investors are willing to put their brands behind game marketing.
and it's why marketing is so invested so heavily in entertainment. There are increasing benefits around investing in game marketing. It costs more to develop the games because the new technologies to play the games are state-of-the-art, cutting-edge, and very exciting.
Everybody wants to be a part of something like that. And what's more exciting than wanting to do something that's never been done before? Even when they don't take off as expected, like virtual reality games, they do become part of the consciousness and are still used to drive the next big thing.
Marketers and developers learn from the knowledge gained by marketing strategies that failed or succeeded, or by looking into where customers put their clicks to see where they'll put their money. Gaming strategies can generate a lot of benefits in the business. It's that time where entrepreneurs, business leaders, and marketing professionals re-evaluate their business on multiple levels. The market has changed, and with this fluid transformation, gamers need to follow the strategies for better future businesses.
Gaming strategies that can give you the advantage. Games are an extraordinary way to have fun or to learn, with lifelike graphics and sounds that make you feel like a real part of the action. You can use your gaming time to rack up points by taking out invading aliens, and by following the strategies in gaming marketing, you can boost up your business, giving you a lifetime of advantages. Strategies.
Marketing strategy plays a major role in the gaming industry. and companies spend millions in marketing their games, sometimes even more than developing them. The gaming industry, across mobile, console, and PC, spends around $4.91 billion on digital advertising.
That's a massive amount to invest, but it also indicates how vital and how difficult it's become to reach, and more importantly, convince gamers to buy a product. Let's discuss its major points. Number 1. Identify your target audience.
Finding out who your target audience is is number one on any marketing to-do list. The three rules of marketing are segmentation, targeting, and positioning. Firstly, identify the people who will appreciate and enjoy your game the most. Locating this group will save you a lot of time, money, and effort. It'll also prevent you from advertising your game to an audience that has no interest in it.
After deciding on whom to target, start your advertising efforts. Find out the best channels that your audience uses. the best times to target them, as well as what they like, and so much more.
Number 2. Make a trailer clip for your game. Not all gamers are interested in reading how to play your game or how fascinating it is. Many of them want to see what they should expect if they download your game.
And you can persuade a vast number of users to download and play your game by creating a short video showcasing your game's strengths. Your promo video should feature the most exciting parts of your game. Upload the video to the game's YouTube channel, And if you don't have one, go ahead and create a YouTube channel for your game first.
YouTube is a great platform for gaming applications because it can be used to publish game trailers and teasers, giving your audience a quick look inside the game. Add that video link to your game's description on the App Store and the landing pages that you create. Number 3. Use Influencers to Boost Your Marketing Results.
91% of smartphone users have social media platforms installed on their mobile devices. And in the world we live in, Influencers have a massive impact on the way consumers think. When an influencer says they like an app, their followers believe their opinion is genuine. And this marketing process increases your reach and brings credibility.
To find out how to discover the best social media influencers and the best practices of influencer marketing campaigns, Number 4. Create a landing page. A landing page is a one-page website that you can use to advertise your mobile gaming application. Here are some things you should include on your landing page. An App Store or Google Play link of your mobile gaming app, the game's promotional video, a strong call to action button, screenshots of your game, as well as game reviews.
Number 5. Start email marketing. If you're at a pre-launch stage, use your landing page to collect potential users'contact info. Having a potential user's email address is one of the best ways to reach them and let them know about your game's release date, as well as updates about the game in general. Use landing pages to collect contact information because these are the people that are interested enough to visit your game's website. These users offer great potential to download your app.
Whether you're using email marketing, social media, influencers, or any other type of marketing, make sure you measure your results. Keep an eye on the analytics and adjust your marketing efforts accordingly. 6. Create attention-grabbing app screenshots. Visuals are crucial in any marketing strategy. Humans process visuals 60,000 times faster than text.
Make sure the screenshots you show have high quality and depict your game sufficiently. 7. Get game reviews. A large number of sites can give your game reviews, and game reviews are a great way to reach new users.
Getting game reviews will benefit you and create more buzz around your mobile game and attract more users. After you get your reviews, don't forget to share them on your social media accounts or send the news to your email list. Number 8. Use Mobile Games Promotion Platforms Creating a killer gaming application is not enough.
You have to let your target audience know your application and convince them to download and keep your app. Since not all game developers can be game marketing experts, that's where mobile game advertising platforms come to the rescue. Most of the time, to reach your target audience and give your app the exposure it deserves, you have to bring in marketing experts.
These were in-game marketing advantages and strategies. Don't forget to leave a like and subscribe so you can join the LiveHive Squad and be part of the channel. Thanks for watching the video.