100 Million Dollar Leads Training

Introduction

• Two years in the making
• Purpose: Make real business knowledge accessible via Acquisition.com
• Intent: Help businesses grow by sharing tactical knowledge for free

Key Goals

• Increase Sales: Leads are the leading indicator of sales
• Training Content: Everything to scale companies, from high-level strategy to detailed execution
• Target Audience: Businesses aiming to get more leads
• Commitment: Full depth training beyond what's in the book

Agenda Overview

1. Start Here section
2. Core 4 Lead Getters
3. Execution Plan

Purpose and Context

• Previous Book: “100 Million Dollar Offers” - Focused on “What to sell”
• New Question: “Who to sell to” follows naturally
• Importance of Leads: If you have lots of leads, you can continuously pivot and improve
• Advertising Definition: Process of making known, ideally to people who don’t know you yet

Story: From Failure to $100 Million

• December 2016: Started with $1,000 in the bank; lost everything
• Early Struggles: Faced payment processor issues, refunds, and trust issues with gym owners
• Initial Turnaround: Focused on Layla’s fitness business; scaled B2C sales
• Big Pivot: Transitioned from launching gyms to teaching gym owners
• Result: Generated $215,000 in cash, covered $150,000 in refunds, and avoided bankruptcy

Essential Skills Gained

• Generating leads via
  • Paid ads
  • Referrals
  • Outreach
  • Affiliates
• Being able to pivot businesses quickly
• Ability to get leads = Get out of jail free card

Continued Success and Growth

• Gym Launch: Initial failure pivoted to significant profitability
• Scaled Businesses: From gym consulting to supplement companies
• Current Vision: Acquisition.com, expanding portfolio to 200 million annually
• Major Learning: Endless chances through consistent customer generation

Aim for Participants

• Skill Transfer: Equip you with lead generation and advertising skills
• Practical Application: Ensure you have a baseline to execute on before spending elsewhere

Conclusion

• Expectations: Learn and apply skills to consistently generate more leads
• Outcome: Achieve sustained business growth through effective advertising and lead generation strategies