How to Write a White Paper in Four Easy Steps

Introduction

• Speaker: Brian
• Aim: Guide on writing a white paper

Step 1: Choose a Relevant Subject

• Select a topic that your prospects care about deeply.
  • Aspirations: Something they want to achieve.
  • Fears: Something they are afraid of happening.
• Importance: The subject should be significant enough to keep the audience engaged.

Step 2: Create a Detailed Outline

• Avoid simple lists; create a structured outline.
• Guide the reader logically from the title to your argument and conclusion.
• Address counterarguments to strengthen your case.

Step 3: Support Assertions with Reputable Sources

• Back up each major point with credible quotes.
  • Sources: New York Times, Wall Street Journal, Forbes, Inc., books, podcasts, blogs.
• Ensure support comes from outside opinions, not just your own.

Step 4: Utilize the "White Paper Voice"

• Write in a report-style, like a journalist.
• Maintain neutrality rather than a promotional tone.
  • Avoid a blog-post or press-release style.
• Encourage readership even from those not interested in doing business with you.

Additional Resources

• Book: "How to Write a White Paper in One Day" (available on Amazon Kindle and paperback).
• Course: Available on Udemy with the same title.

Conclusion

• The process aims to be concise and effective in writing a white paper.