If you're not doing over a million dollars a year with your online service business, I can probably bet that it's because you heard a guru on YouTube or maybe from a course you bought tell you that, hey, before you scale your offer, before you scale your marketing, you first need to validate your idea organically. Do cold outreach on social media. Use Facebook, Instagram DMs, LinkedIn, or do cold email or worst, do cold calls.
And once you've validated that, then please get on ads. That is a crazy advice to be given in 2024. I remember when I started out, when I went into a consulting accelerator by Sam Ovens, he was like, hey, do 40 hour reaches a day in a Facebook groups and validate your idea before you can scale. And back in 2019, that was okay advice.
But today, with the way that the algorithm, how good it is on meta, on Facebook ad, it is ridiculous. It is careless to not be running ads for your business. And a lot of people say, oh, Facebook ad is expensive. Do you want me to tell you what's expensive? What's expensive is spending six months to start getting 15 calls a month.
What's expensive is spending two years without being able to get a consistent flow of sales calls for your business. And we just had a client. I'm making this video because of this message.
I'm shooting this on Sunday. And on Friday, we had this client in our incubator, Janae. She sent in this message.
I started running ads on Friday. Within 30 minutes, I had a lead who went straight through and booked a call for Monday. And not even 48 hours later, She has over 14 leads and four booked sales call, right?
And guess what? She only spent $66. And this is not the only case study. We have another client. We just launched his unique mechanism and then launched his ads.
And in the first week, generated over 30 sales calls. And a lot of people think paid ads is expensive. What's expensive is losing the only resource that you can get more of, which is your time.
So knowing that. I don't want you guys getting old and never having built a successful business. I've asked my team to please go through the same walkthrough that we use to launch our client acquisition campaigns on Meta.
So today, if you watch this whole entire video, you'll know how to essentially go from nothing to having your ads launched on Meta without having to trade your time doing some bullshit outreach, which is going to cost you a lot more time. OK, you don't need a thousand, a million dollars to launch ads, guys. You do not need it. The algorithm is so good. It is so good.
Now, since we're lucky and blessed with data, we've done this in over 60 plus niches and launched over almost a thousand campaigns on Facebook ad. We have a lot of data. So if you're someone who wants to have us launch your assets, because we have the creatives that work, we already have validated a bunch of funnels. We already have the creatives and everything that work in all these niches. Then you can fill out a type form and we'd be glad to launch it as we did for Janae.
But If you want to do it yourself, please watch this entire training and do me a favor. Buy back your time. Achieve success faster. Do not wait. Do not wait using the old excuse that you do not have money.
You also don't have time, right? So please become successful today. Love y'all.
Bye-bye. If you guys are struggling to get appointments, we're going to give you the whole behind-the-scenes look of what we're doing for a lot of clients. Alrighty?
obviously there's more going to be more to it that's going to be tedious it could take time but as far as proof of concept you guys being able to just get something up super simply get deal flow in the door we're going to show you how to do that one more point that not necessarily talking about the ad side of the stuff because we're doing the ad side of the ad side of the stuff for example friend said that he's doing like outreach right and called outreach and that definitely still does work right i'm a big fan of like called outreach called calling even everyone as doesn't necessarily like that but at the end of the day you have to look at what's working better now in the market right what's cheaper for you and what is what can give you the volume that you would need right and client acquisition if you know anything guys about client acquisition it was built on the concept of three dollar per hour vas to do the outreach for you right so we know all about the organic outreach side of the stuff and one of the reasons why we actually started off with outreach is because we're thinking okay like there's a lot of people in the market now that are starting their agencies they're running their agents i'm talking about that like three years ago right or four years ago and we want to help them basically acquire clients for the cheapest cost possible. That was our thought process back then, right? We didn't think about the most efficient way. We thought about the cheapest way of doing it.
And we did it. And obviously, like a lot of people, like got a ton of results with that and it was working, right? But the market is shifting, right? And then we got introduced also by Casey joining us and other team members joining us. We got introduced also to the concept of ads that...
But ads is not necessarily only supposed like, hey, I will launch ads 1SK or I'll launch ads like past 10K or 15K per month, right? So we didn't stop the outreach with our clients. We still were doing that with them. And then we introduced ads and then we tested both against each other, right?
And- for the surprise of us what we've noticed is ads isn't only more efficient than the vas or the outreach but it's even cheaper if you combine ads and content it's even cheaper than the vas or the outreach right and since then we started getting every single client basically to launch ads right and more so now also we're getting everyone else sort of like pushing like a lot of content so that's the whole reason why we've noticed from a lot of your guys like onboarding forums in mbl that the main thing that you're struggling with is legion so we're basically trying to solve this first pillar for you at the end of the call we're going to have maybe like what 15 minutes or so based on how long the call would take we're going to be answering your questions whatever like questions you might have right whether it's about legion whether whether it's about your offer right we can talk about that at the end of the call as well you'll have 15 minutes or so just like to ask any questions right q and a so with that being said we can get started uh quick question who's here um was he running like a legion agency if you're running a legion agency just drop one in the chats as this offer is going to be around like local legion the same concept by the way applies for um different different industries few things are different for sure but one other thing also that i've noticed is that a lot of people are basically the local legion okay cool that's it only got four of y'all only four of you guys are helping people front and grow I mean, it could be anything you happen. Are you helping anyone get more business? All right. There we go. Okay.
I'm going to say it should be 99% of you guys. Everyone didn't get launched that agency. I was like, okay, that's cool. All right.
So whenever, whenever we're basically launching offers, whenever we're launching agencies, whenever we're like, because we also have some people that are joining let's say gci that would come that would come to us like hey guys i don't necessarily have like anything in place right i just want to start something uh from scratch right so we also go walk them through the process and basically we go through the process with them of the process of basically picking a niche right and creating an offer around it right and whenever we're picking a niche that there is basically something that we always look for in a niche right before we do anything right one second let me just share my screen in here so that i can explain it better and uh on a list of charts one sec so usually whenever whenever we're looking at niches there are a few things that few boxes that we need to check right first one is the audience size, aka them, right? And that usually we try and have go after businesses that there is more than 100,000 businesses in that market, right? For the market to be big enough for us to go after, right?
The second thing that we look at is, I'm going to give you examples about that. Second thing that we look at is there is the buying power. of that audience right and buying power is also a bit dictated by the price pair ticket slash service that they are selling right and buying power also is a bit has to do with the with the with the profit mountains as well that they have right so audience size buying power uh price per ticket and service and then the third thing also if you're if you're and this is not necessarily we always look at it but if you're starting off like completely from scratch you don't have any experience with anything right we also have to consider the market sophistication and sophistication on two ends on sales wise and delivery right most of you over here understand what i mean by sophistication level on the sales side of the stuff meaning for example if you're trying to sell the coaches and consultants right all what they're doing is learning about sales and they're pitching people or they're going to pitch.
So they're a bit more sophisticated when it comes to sales. They have high defenses, et cetera, et cetera, right? So you understand that. But what I mean about sophistication on sales delivery end is the offers that you're creating, you have to think of it from a standpoint of how can I basically bridge the whole gap for that problem that I'm trying to solve for this business, right?
Now, the more variables you have to take care of and solve, for a business to take them from point A to point B, the more the higher the sophistication level of the delivery is. Right. Meaning for an e-com business, right.
You have to take care of shit ton of variables for you to actually get them to where they want to be from, for you to have them scale from 50 K per month to 250 K per month. Right. It's not only about generating them more leads.
It's about the creatives. It's about the packaging. It's about the pricing.
It's about email marketing. It's about landing pages and CRO. It's about the creatives.
It's about getting UGC creators. There's a lot of that, right. While I'm comparing, for example, to a local Legion offer where it's made about like.
more qualified leads, more booked appointments on their calendars, right? That's a bit of a like simpler service delivery process. So, but usually if we have people coming in to us, like with the Reddit, like experience in a certain field, then we don't necessarily have to look at this, especially if they have leverage in that space, right?
So with that being said, there is tons of niches basically that would fit, that would check all the boxes, right? And for today's call, I was doing some market research and also an hour-and-a-day client acquisition. I mean, we've searched more than like 60, 70 niches, right? So we have data on all of them. So I picked one of them, which is car dealerships, right?
And I'll tell you why is it a niche, for example, that I would go after. First of all, looking at car dealerships. right and also i'm going to talk about the market segmentation which is something that i'm noticing there's a lot of questions about and hey what do you mean by market segmentation and how do i know what segment of my market basically to go after right now before i go on and break down this whole um this whole niche i'm not sure if you guys know alex or moz's story with gym lunch where at some point he was he was signing in more than 100 clients per month right with his business for gym But he was having a 22% refund rate.
Meaning every single month, he has like 22 people, 25 people that are like extremely mad at the whole product, right? It was a great product. It's created by Alex Ramosi, right?
Led by him, etc. But he's having a lot of people that aren't happy, right? And he's having to refund them.
So what he did is instead of changing anything on the delivery side of stuff, he looked at the people that are requesting the refunds and he and or basically AKA not getting the results. and he tried to find all the commonalities between them. And he found like a big list of commonalities, right? For example, it's the gym owners that don't necessarily own the gym, but they rented the place of the gym and they are operating it as like a gym, for example, right?
Or gym owners doing less than X amount of money per month. So the next month he stopped going after these people and saying no basically to these people. And what happened the next month is he only was able to sell, I think, 40, 50 of them, right?
Meaning less than half. But the interesting thing is the next month, he was able to upsell every single one of them, aka all of them got results to a point where they can be upsold. So he went from a 22% refund rate up to 100% upselling rate, which usually in the world of business, it's not something that's as usual to happen in a very short period of time. And guess what?
He's still selling to gym owners and he still has the same product. gym lunch right it's just a different segment of his market so usually what the mistake that people would do is that let's say they pick car dealerships right they would jump in and they start basically reaching out to all car dealerships right hey we help car dealerships basically sell 10 cars per month and that would be their offer no there's a bit more than that right and now you're having guys like the ai all that kind of stuff like every single thing that I want to know about any niche, basically, I'm literally just leveraging Chagibity for them, right? So what I did, first of all, is I know that there is two segments for that, or two basically main segments for this industry, right?
There is the new car dealerships, and then there's the used car dealerships, or the factory car dealerships, or the used car dealerships, right? So that's the first thing that I have to look at. And then I saw breaking each down.
Now... Let's see what I asked this question about the size of the market. Okay, check this out.
So I was looking at the market of the used car dealerships in comparison to the new car dealerships, right? And over here, as you can see, the annual sales volume, used car sales, approximately 40 million used vehicles are sold annually in the US, right? Well, if you look at the new car sales, it's 13 to 15 million.
What does that tell you? That there is a bigger market for the used car dealerships, right? Okay, okay, that's the first segment. That basically is a winner.
from this category right at least on the market uh the the uh the the market of the used car dealerships right then there is the second point right i need to understand what is their buying power right and sometimes also like i mean the the profit margin that they have is also based on that right and that was my second question which business model usually has uh higher profits Is it the new car dealerships or the used car dealerships? Used cars is anywhere from 10 to 20 profits, profit margins. While new cars are 2 to 5. So that's another win for the used car dealerships. Then I want to see, okay, what's the price per ticket and service that they have?
And I'm doing also this. I'll show you why I'm doing this. what's the average price per car sold in the used car space in the US?
Mr. Chajibati said, as of 2024, it's $26,000, right? So what does that tell you? Obviously, there is a winning segment in here that checks these boxes, right? So now we're speaking specifically with used...
car dealerships that are selling let's do the following let's let's take the average cost per car is not necessarily 20 26 000 let's take it as 20 000 right and let's say they're selling 30 cars per month which is not necessarily like an insane number of cars being sold per month by the way for a car dealership right there's car dealerships that are selling more than 100 cars per month usually Like reps per rep, they usually aim for that, right? So we're talking about $600,000. Out of this $600,000, let's say the profit margins are 20%. That's $120,000 per month, right?
And all of this actually would play a role now, you will see with Casey, it will play a role with the call-outs. So now we're speaking with used car dealerships in the US. that are selling more than 30 cars per month because for someone that is profiting like 100k per month right let's say even 80k per month 75k per month if we want if we want to sell them on a better vehicle or aka opportunity for them to make like five times that for only 10k for only 15k they would make sense of it right so this is another data point that okay you used car dealerships is the way to go so now my whole my whole my the niche mainly or the segment the most profitable market segment for me basically is used car dealerships in the us that are made that are selling more than 30 cars per month i have a clear call out by now right and then would come in also doing, I mean, Casey will show you now that a bit also, like a bit of like the market research on what are call outs that are a bit on the higher end, but reasonable as well, and how to also relate to them language wise in the ads, right, and how to create the offer around it. So if you already have a niche in place, do this exercise, ask ChaiGPT everything that you want to ask to know about this industry, identify all the segments. right and see which segment actually checks all the boxes in here and then move on to the other part of building your offer okay does that make sense you have any questions cool casey anything you want to cover in here before well the question do you want to give them context on how you came up with 150 cars per month for the offer i didn't get covered i didn't get covered as I thought that you're going to be covering it with what you're doing.
Now, usually whenever we're having an outcome in place, right? An outcome in place, it's also going to be a part of the market research, right? But you have to, the outcome that you're promising should be something that is hardly achievable for them knowing where they're at right now.
It is achievable, but it's hardly achievable for them, right? And usually the way that we do it is... if I'm starting this completely new right now you will see with the ads we are basically helping them with or basically what we're promising is 150 series buyers right that we're going to be bringing them every single month but usually if we're starting off something completely from scratch without having any data on that niche we're going to have like usually like three main uh outcomes that we're promising right three different brackets for that one of them it might be like promising them 50 plus series buyers right um one of them is 100 one of them is 150 right we might play around sometimes also see if they are relating more to the revenue outcome like hey we're going to add 100k and commissions right or in profits whatever that is for your industry etc etc so a variation and that's why we say like it's you have to start off with like different angles that you're testing at the beginning right the first two weeks three weeks sometimes up to four weeks based on your ad spend is basically you finding the winning angle that would allow you basically to know how to spend your money moving forward right so you And some people would say, hey, like in the initial phase, I don't want to spend a lot of money up until I find the winning angle, which is another misconception, by the way, because the money is going to be spent.
Let's say you have to spend $1,000 for you to validate the angle, right? You're either going to spend $1,000 in one month or you're going to spend $500 this month and $500 the second month for you to basically find that, right? So just do it faster and get down to the winning angle and then move forward with that, right?
And in this situation, we've done that already with a previous client and we've noticed, okay, 150 wires, right, is what people are relating to the most. And the second thing that we did and why, like, it's not that I randomly picked out these 50, 100, 150. It's back down to what, I mean, Casey is a master at basically also market research and like jumping into the ads libraries and like finding a lot of like people that are already running offers, right? There is most probably there is no niche out there.
That's most probably 100%. Like it's a non-negotiable that is happening. There's no way you can't find people running ads for the same market that you're looking to run ads for, for example, or that you're looking to sell.
There is no way, right? And if they're running something, this would give you a bit of an idea of what are the most commonly used numbers as outcomes in this market. And then from there, you can have that, you can have a bit below that, you can have a bit above that, right? So. These are a few ways of knowing like how to come up with your, with your offer.
And then there is the process of validating this, this idea or these outcomes or this offer, which as I mentioned, that come in from the, from the ads. Yeah. And just really hammering what he says, guys, especially if you have no data on the actual industry you're going into, the boring shit is the stuff that most people don't do that they usually need to do. Right.
And so understanding what. marketing messages the market is seeing continuously on ads is crucial. If I, and I'll give you my own story, right?
I, when I was going into the SaaS space, I was like, Hey, I will, I'll bring you 50 demos or sign ups. Like that was my offer, right? I'm sorry.
I came up with a hundred. That's what it was at first. No one converted. I was like, what the heck?
So then I just tested 70 and 50. Guess which one worked? 50. 100 at the time was too unbelievable for them because from a marketing perspective, they were not seeing anything but 20 to 30. So when I came out with 100, even 70, they were like, scam. But I only see, and luckily I did testing, but you guys, when you're scrolling Instagram, and you guys say you're in the industry of car dealerships, and you start searching car dealerships in the Facebook ad library, on Google, on Twitter, on YouTube, Instagram and Facebook are going to start throwing you guys out ads. Right.
So literally as you guys are scrolling, right. Can I share real quick? Yeah, sure.
And then we'll get to, and then we'll get tactical guys, but I really want to hammer in this point because it's super important. As you guys are scrolling, right. You're going to get shown ads, pay attention.
Like this guy's a running an, an, an, an offer to agencies. This is what his offers. Cool.
Well, if I were to come out and say, I'll get you 10,000, the market seeing him, they're going to be like, what? Nah, nah, not on par with what I'm seeing. And the market is always evolving.
So every two year cycles, you need to be paying mind to the game. And before I get into this, let's talk about market research, right? And ads, by the way, drop a one in the chat if any of you guys here have ran ads or are continuously running ads.
Okay. Or Ismail, I know you are. Let's go. Okay.
We've got a few of you guys. Let's freaking go. You guys know when you go into the ads library, which I will show you in a second, you can target people.
You can target interest and stuff. Well, as you guys are also getting shown ads from people that are relative to what you guys are selling, you can see exactly who they're targeting. So next to this, if I click the three dots, right?
And I click, why am I seeing this ad? And you can do this on Instagram. And then you click advertiser choices.
I can see exactly who he's targeting. 30 to 55, US, UK. And he's stacking all these interests. Who in here, drop a one in the chat if you knew you could do that. Unless you're in the program.
Ismail's in the program. He doesn't even know you could do that. Ismail, did I really?
Are you in the program? You don't know you could do that. Yeah.
So again, coming back to the importance of really hammering in what Haissam said. try to figure out what is on par with what your industry is seeing, because you may have a really good marketing message, a hook, a unique mechanism, but you're just off par with what they're currently used to right now. And you just got to slightly make the variation as time goes on. That's always slightly moving.
Does that make sense? Exactly. And that would usually give you always like an edge whenever you're starting out. Right. For me, I've never ran any ad before, before actually having like, so here's what I do.
I find something that is working and usually I do this either from what case is going over like looking at ads etc etc or sometimes if I'm like in specific niches right I would literally pay media buyers to jump on a 30 minute call with me right show me the ads that they are running right that are working for them and I already have my knowledge and my experience in this space and doing my own like market research so guess what I'm testing now I'm testing what's working against what I think is going to be working better so i'm already winning with the ads right so that's a completely different way like you're doing and this is basically the boring job that casey is talking about right so you're setting up yourself as they say like hey you're setting up yourself for failure also setting up yourself for winning if that's the game like how can you how can you have ads that aren't performing at all if you're testing something that is already working against something that you think is going to be working better right so yeah that's definitely it casey if you want to move on to the technical stuff which i know oh man over here would want are we getting tactical brother are we about to get this is the sauce this is what they want drop a one in the chat if you guys are at least still alive no don't fall asleep on me i know we're covering the stuff that's the foundational stuff that everyone it goes in one ear and out the other but it's important right because that is what is going to be predicated for you guys to see success when we do get tactical all righty Let's get tactical again, guys. The whole conversation with me, Serge, and Hassam is like, yo, let's just give you guys the sauce. We're not going to hold back.
You guys, right now, this is what we are helping clients do to launch. If you guys here are struggling to book calls, I'm going to do exactly what we do. Obviously, there's variations, right, for clients.
You guys are getting all of it. So have your notepads out and let's get freaking rocking and freaking rolling. I'm going to share my screen.
Now, if you guys haven't ran ads before. One second, one second, one second, one second, one second. I want to say something to everyone, because this is a kind of like a new way that I personally look at ads with. So we used to, in 500 years ago, the way you would eat is that you would go plant a seed, and it would take a bunch of rainy days, a bunch of, you know, putting some whatever thing that helps the plant grow faster.
Then you would have to plant a lot of them and you have to wait to essentially eat and feed your family. You would probably, if you were a man, you would also go hunting. You would have to go in the jungle. You might not. Your family knew that it's possible you couldn't make it back.
But again, it's OK. It's risk reward. If you don't take the risk, you wouldn't eat.
So you would die regardless. So now in sales and marketing, it's also the same thing. There are people who are planting their own seeds.
who are still going in the jungle and hunting for food. Today, guys, you don't have to do none of that. You have Uber Eats, you have the grocery store, you have restaurants that will find you the best wine, that will cook you the best meal.
The other day, I went on an amazing restaurant, it cost me a few hundred bucks, but I ate food that was amazing. Today, when it comes to getting clients, when it comes to getting leads, when it comes to getting the person who wants what you have to sell, AI does the work for you. All you have to do is trade a little bit of income, okay?
Which money is a store of value. When you use money, it's essentially you're buying someone else's time who did go hunting in the jungle, who did plant the seed, and who did cook up some wine, and who did build a team, who did figure out management, who did figure out how to code, who did figure out. So, guys, instead of us... telling people and because previously it was this idea of like, Hey, do outreach, do cold email, do this. But I'm like, that is, that is so outdated to with a budget of a hundred, $500.
You could confirm if your business works or doesn't work generally. So if you're currently not getting clients, not getting attention, and you're worried about spending money, going and getting a credit card and putting, I don't, I don't care, get in debt. What's worse?
What's worse than getting in debt trying to get attention? You still have your 500 bucks on your credit card. Yes, it's not maxed out.
But so what? You're still living in jail. So it's like you're limited. You're limited because you're not acquiring more leverage.
Acquire more leverage. Trade money for attention. Trade money for technology. And I promise you, you will achieve things that most people will never achieve because they don't understand anything about leverage. Everybody wants to trade their time.
Everybody wants to trade their life to acquire wealth when leverage already exists. And that is, for me, is the saddest thing ever. Never trade your time for money. Always trade money for time before you trade money, your time for money. And I just want you guys to have this belief because a lot of you guys see ads this, ads that, but you guys are not running ads.
I'm like, why are you guys not running ads? And it kills me. So let's go.
Let's go. P.S. One thing I forgot to note.
And thank you, Mr. Analogy King. Planting seeds, sprouting them out of the ground. I saw me.
He got him in his back pocket, bro. He has him in his back pocket. As I know, I forgot to mention to you guys.
Y'all need to remember when you're actually creating your offer and you're going after these industries, make sure you're using the correct vernacular. you're speaking the industry language. If I'm talking to agency owners, they want appointments and sales calls. If I'm talking to real estate agents, they want listings.
Solar HVAC want installs. Contractors want jobs. Make sure you're actually talking the vernacular so that you're a little bit more aligned when they actually do see the ad come across your face.
Coolio, Julio? Coolio. Let's rock.
Prior to running ads, I want to make a preface to you guys, okay? The AI is getting very good. I want to... Nice catch, Bilal.
I saw that, brother. That boy caught his lamp like he was Odell Beckham Jr. I saw that.
Good catch, G. Let's go. Preface.
Eventually, what happens because the AI and the ad account is getting so good, what does future success look like? Future success is your ad account is going to have so much ICP slash avatar data, you're eventually not going to have to do any targeting. Sometimes for some clients, we don't have to do any targeting at all.
because Facebook can read the copy of who you're calling out. It can read the creative who you're calling out. It can listen to your voice who you're calling out, right?
But the idea typically, quote unquote, is when you're first starting ad, you kind of want to point Facebook in general directions if your ad account has no data. But I say that in a sense of just remember that future pay success, eventually we're trying to work towards a point where we have so much data, open will be the best performing campaign. And it's the cheapest because we're not actually confining Facebook's targeting. So CPMs would be a little bit lower. Right?
On top of that, I want you guys to remember something. 99% of this has nothing to do with button pushing. 99% of it comes down to creating better ads. If I had the best targeting with the shitty ad, that will not work.
I can have the worst targeting in the world and create a bomb ass ad. I promise you the algorithm will find the right people and that shit will start converting. Okay?
What does an ad makeup offer? Angle, unique mechanism, proof. What's the actual hook if you're doing a video, right?
And understand that there's different sub-segments of the market. Guess what, guys? There are certain people who are scrolling on reels and the lights will fire their dopamine and they're more receptive to these high edited ones.
I found myself scrolling the other day and I came across a guy who was a post and he was just walking. Sam Millsap, if you guys know him. No banner.
no text, no nothing, super organic. And I swiped seven times and I'm like, wait, what just caught my attention? And I scroll up and it was super organic.
I'm noticing myself, I'm a certain sub segment of the market that's super responsive to UGC. So remember when you're creating ads within your industry, there's different people who are receptive to different things. So don't just continuously sit in front of one setting.
Don't create the same static, sit in front of the highly edited one, go get in front of your car, go around the pond and walk. Make a funny one jumping off the bed. Because different people are watching different pieces of content. And you can be more receptive to specific people in your actual industry. Okay.
Create better ads for specific people. Hopefully that makes sense. Coolio, let's get rocking rolling. So what the first thing we're going to do is create a campaign. I've already created it, but I will go back and show you what it is.
So on here, create leads campaign. All right. Have your notepads out.
Once we create the leads campaign, don't worry about the naming convention. I'm just doing this so I don't have. You guys look into everything else just so we can keep the ad account super simple today. We're going to be doing a lead form. So I put LF and I'm actually running with the industry and the offer that we're targeting.
So just car dealerships, 150 guaranteed, right? ABO is just ad set budget optimization. We're putting the budget on the ad set level and we're not putting it on the campaign level. Okay.
We're going to go into new ad set level. What I want you guys to understand that I do that a lot of people I see don't do. is I'm going to build out one entirely done ad set before I try to do any duplication. I want to go create everything for workflow purposes. And you're going to see when I actually do this and I'll hammer it in when we get to that point.
Okay. So the first thing I want to do is I'm going to name this non-DCO just means non-dynamic creative. And I'm going to name this open or actually we're going to go AC plus. Now stick with me. I know you're confused.
Don't worry. What is AC plus? We're going to scroll down.
All this can stay the same. Okay. Lead form, maximum number of conversion leads, or actually I typically do maximum number of leads.
This is new that they're pushing. So we're letting it try it out. So we'll let that try. Don't trip too much about it. You can test everything.
Keep dynamic, creative off. Typically we'll put that into a scaling campaign in phase two. Daily budget will set at the very end.
Location. So here we have what Facebook is. basically just newly rolling out. So you have advantage audience, right?
We're just like, if you were to switch back, you're gonna see you can actually go in here and methodically put in stuff, okay? We're gonna do that in just a second, but I'm just gonna use this. ASC is basically Facebook's new AI in which they're trying to help just do stuff on their own. What we're gonna do is add the countries that we're gonna add.
So Canada, United States, and we'll just, for timing purposes, we'll just do the big three. Just so you guys know, there's the big five. What is the big five? Big five English speaking countries, United States, United Kingdom, Canada, Australia, New Zealand. Typically, depending on your sales team size, I would just prioritize your time zone.
Okay. If you're in US, you can only take US time zone, do US, Canada, maybe fit in United Kingdom. Don't worry about Australia and New Zealand.
Okay. For this purposes, we'll do B3. So I'll scroll back up, B3, scroll back down. Now in audience, we're going to do, where's the minimum age?
Show more options. You guys are going to know your age the more market research you do. Typically, a lot of people will just keep it 18. I typically pop it up to like 21 for my minimum age.
Okay. And when I actually open up all the way on the next ad set, you guys will see how we do that. Okay. We'll keep all this the exact same. And starting off again, remember guys, the more you can find Facebook's targeting, the more expensive it'll be.
We always typically start off with auto placement. Facebook will start putting the ad in front of the right people. Again, it's getting smarter and smarter. All right. So now let's go to the actual ad level.
When I name ads, it's usually video or static, V or S. So here I'll go S and I'll go, this is the first batch of the static ad one. And then if I want to iterate it, so like yellow banner, if it was something like that. So now I know, hey, this is static. batch one of the static, and this is the first ad.
Okay. And that's important for when we actually look at the data on the backend for the sheet, you guys, at the end of the day, name it what you want. Just whatever you're going to remember. Don't, you don't have to copy exactly what I'm doing.
Okay. Make sure your Facebook page is connected. Your Instagram account connected. It's going to say, create ad.
And though here is where we are going to add the ad. I already have them downloaded. So let me add it from the downloads. And for the purposes of timing, guys, I'm only, we created like 10. I'm only going to do two and I'll get to that point in a second. So we're going to add one of them in here.
Cropping wise, I typically just keep everything original. Okay. And then optimize for this.
Make sure you turn off all this crap. For me, I want full control. I don't know what Facebook does on the backend. And sometimes you'll have an ad and it's thrown on like Christmas music on the ad.
but i can't track that so make sure you have this unchecked okay now right here call to action learn more uh and i forgot we're gonna do quality quality control in just a second When you're launching an ad, okay, typically, and this is just rule of thumb for most media buyers, you'll put just a headline calling out the industry. So used car dealers, listen up. Typically, Facebook has a mind of its own, especially for those of y'all who have not ran ads, you will find out really fast. They're going to reject shit for no reason. I remember I was an e-com, I was promoting a hat and they banned me for trying to sell weed.
I'm like, what is that? It makes no sense, bro. What the hell are you talking about? We always publish first and let it run for 48 hours.
No primary text. Because this is where usually people get nicked in the butt. Alrighty? So starting off, no primary text. Just have the creative in there and just have the headlines so we can do an additional call out for our market.
And it's also more so because Facebook can read card dealers. So it can also help place the targeting of the ad in front of people. Does that make sense?
Put it one in the chat. Let me know you're still with me. Cool.
We're going to keep rocking. All right. And then let's come down, learn more.
Let's make sure we didn't miss anything. Awesome. Now let's go ahead and create the lead form. Okay. I want you guys to pay attention because there's something that a lot of people do wrong when you're doing the lead form, when you're implementing conditional logic.
All right. So we're going to create a form, name it what you want. You can do V1 car dealers.
You can do date. So like 10, 18, right? I always do more volume. And then here's what I put for the headline. Again, guys, a marketer's job at the end of the day is continuous testing.
That's it. You're trying to find a new control and test against it. So take what I give you guys, but don't take it as an absolute.
Test against it. If you guys find something that works better, freaking awesome. Come share it with me. I'm a nerd. I would love to hear what you guys figured out.
Okay. Headline. I typically go, Hey there.
And I'll add my little waving emoji, right? Then I'll go camel case. Camel case is the first letter of every word is capitalized and put your information down below.
And we'll, this is important. Capitalized text you how this works. And then typically if you guys are doing a qualifier or If you guys are getting a lot of B2C people opt in.
So for example, we have guys in the dental industry, right? They're getting a lot of citizens opting in thinking it's for dental work. So like disclaimer, this is for car used car dealers above X cars a month only. Okay.
So we'll input your information down below and we will text you how this works. This is important because we're trying to do our best to quantify someone actually giving us the real phone number so we can text them. We can call them. Cool.
Okay. Then we're going to go next. This is important. Up here, you're going to see conditional logic. The idea is we want to try to train Facebook on what the right data is, right?
Because if you can remember what I said, we're trying to accumulate more data, but it's also more important to accumulate the right data, right? We want more so just the right demographic. Sometimes it's going to be guys who aren't at the revenue level.
There's nothing you can do about that, right? It's maybe ask the question I'm going to ask, but it's more so the demographics of Facebook knows in the future who to go after. So we're going to turn conditional logic on. We're going to add a question. We're going to add a multiple choice.
And you say, are you a car, a used car dealership owner? Something like that, right? You can go, yes. You can go, no.
Here, you're going to go submit form, end page for leads. Okay. I'm going to give you guys another question to think about. For no, you're going to go submit form.
No, I'm sorry. Close form, end page for non-leads. This is important. No one does this.
This is something I tell the clients to do. It's not yet. We're going to get there.
But you need to do something on the end page for leads. Another question you could ask, and I really want to hammer this in real quick. The idea of starting off when you're newer, you create flow, then you create friction. I got this from Cole Gordon's eight-figure boardroom. If your job right now is to get more sales calls and you're not getting any sales calls or any leads, well, try not to create so much friction starting off.
Get some data in the door. Get used to having calls even if they're unqualified. But as you begin to create friction, you could ask the question here where it's like, Are you above, and let's just use the agency example for a second.
Are you above 10 K a month? Oh shit. 10 K a month, right?
I'm just giving you guys a framework to think through. Same thing. Yes. No, this would go closed form. If you guys were to add the second question.
Okay. Stick with me. First question.
You would go, go to, go to, go to next question. Cool. So, Hey, are you used car dealership owner?
If so, go to, if so go to question two, Hey, are you actually used car dealership owner? That's above 10 K month. If so, cool.
Submit form and page for leads. Does that make sense? Yes. Cool. See some head shaking.
Awesome. Alrighty. So now we're going to scroll down, go to description.
Let's put input or fill in your information down below. And then here, what we'll do is I like the segment first name, last name, because that's actually going to go into different blanks and go high level. So I'm going to delete this. I'm going to add category contacts for our username fields.
First name, last name. Well, they used to let you drag it. Looks like you can't drag it anymore, which is not a big deal.
And then what I also want contact fields, phone number. So we're going to get their email, first name, last name, phone number. Okay. Don't create, don't add too much friction. Super simple.
Y'all with me? We're going to the next page. Qualifying question, conditional logic, car dealership owner? If so, man, are you actually doing above X amount? Cool.
If so, you can, let's talk about it. Next page, privacy policy. Just add the link to your website. I have yet to have an issue doing this. Some, if you have a privacy policy, obviously link the privacy policy.
A lot of people don't have a privacy policy. For purpose of time today, you can go on LinkedIn. Is it LinkedIn, Hassan? Right? No, it's actually jump on Google and you literally type privacy policy generator and there is a website on there.
And then you'll just like create your privacy policy in two seconds and then you throw it in there. Yeah. But again, guys, at y'all scale, just put, you don't have to trip too much about it.
Don't take my thing as an absolute. If you get in trouble, don't come to me. It was Hassan.
It was Hassan. You can technically just put the web address and it'll work. And then link text, put privacy.
Cool. This is the important page. Okay.
End page for leads. So this is what happens when someone submits the form and they answer the conditional logic the right way. It's going to go one last step, right?
Oh, they added another section. Where does this go? Oh, yeah. Sorry, this is, so this is the name, leads. This is going to go one last step.
And especially for you guys who are going after local, typically most local marketing agencies are doing exclusivity policy, meaning they're only working with one client per circumference. So you can go to due to limited availability per our exclusivity, however you spell that, policy. policy, lock in your spot by clicking lock spot below, ignore my grammatical errors.
And then down here, right here, it says view website, put lock spot. You're going to go, go to website. And then you're going to put the link to wherever you're going to send them.
That can be the funnel with just your calendar on it, which full transparency. That's what we're doing with most people right now. Right now we're leading them straight because the offer is so good. We're leading them straight to the calendar.
We're getting more booking rates that way. And then on the next page is where they're actually watching the VSL. Does not mean you cannot flip it. We have other clients that are testing the flip.
You can AB test it. All I want you guys to understand is you can put right here, you're going to put the link to the funnel you're sending people to. Make sense?
Just make sure you're not sending them to another opt-in page. Cool. Here's the main one I want you guys to understand. End page for non-leads. Look what this says.
Everyone take a second to read this. Thanks for your interest. Based on your answers, this might not be the best fit for you. Check out our website.
Well, if I'm a car dealership owner and I opt into this thing and I answer the conditional questions and I get to the end and you tell me I'm not qualified and I know, oh, it's based on the questions I answered, what would most people do if they're in a dire need of paying? Exit the form, go back into the form, change their answers. That's what everyone would do.
I'm not qualified. Yeah, man, I'm making above 10K, dude. That's me, dude.
I was just kidding. Just kidding. Guess what?
Now that we're training Facebook on more of that data, we don't need to. So it's just thanks for your interest. Our team, you guys can make this up. But all I want to make it seem like is that, hey, we'll be in touch within, if you're a fit, we'll be in touch the next 48 to 72 hours.
And you just don't, you just don't talk to them. So, hey, our team will take a look at your information and we'll be in touch within 48 to 72 hours. And then what do you do for the link?
Because this is where people get confused. Watch this, ready? Facebook.com, super easy.
Send them right back home. They were already on Facebook. You know, send them back to Facebook. Now they have no clue because otherwise they'd be like, no, you know what?
I'm changing my answers. Caveat. So you're going to watch me not click this blue button.
Why? You cannot delete lead forms. You cannot delete pixels.
So remember when you're creating those, you cannot duplicate. For the purpose of our ad account, we already have enough. I'm not going to create this, but hopefully you guys understood the framework of which we walked you through this. All this makes sense. And don't worry.
This is all recorded too. One in the chat. If you're still with me, are you alive? Are we breathing?
Is it a good day? Are we grateful? Okay. All right. Let's rock.
Cool. So for the purpose of this, I'm just going to select this lead form. So we have one ad set, one ad. Let's go ahead and add the one other ad we're going to do. And then watch how fast this is going to be.
I'm going to click. quickly duplicate. I'm going to go to this copy, right? I'm going to change out the ad to the other one. I'm going to make sure it's all original, original across the board, no optimizations.
I'm going to rename this S 1.2. This is yellow banner. This technically would be orange banner, right? All right.
Now watch this. Remember at the beginning where I said, hey, we're only going to create one ad set entirely done first, right? So I have one ad set completely built out.
I have the ads in there. I have the targeting. I have a headline.
I got the lead form selected, right? Why do I do that? Well, say I was going to go do all this targeting before I get to the ads.
If I just created 10 ad sets with 10 different audiences and stuff, and then I had to go create the ads, select a lead form on each of these, I would have to go one by one, one by each ad and add the ad. Add the ad, add the lead form, add the lead form, add the ad, add the ad. Workflow wise, it's crazy. So you just create one entirely done one and then watch how simple this is going to be. Now, for the purpose of this video, I'm going to assume our daily budget's a hundred bucks.
Okay. Once you start spending more money, I would rather you guys accelerate your success by having more money being spent on each ad set. So if I have a $100 daily budget, I would actually rather you guys put more money on each asset and say like 25 bucks a day. So I would rather go duplicate three times and have 25 bucks on each. But now let's just adjust the elephant in the room because some of you guys may not have that, right?
Well, let's assume you have a $50 a day budget. Well, then maybe I would want to do 10 bucks a day. So I would have... five different, I would have one more asset at 10. And if your budget's getting a little bit lower and it's at like 25, then just to kind of make sure you're going to go all in on the right one, maybe you would have five at five bucks a day.
But why is that? Why is it that I would want to segment different audiences and maybe try to force more spin on each? You guys need to remember this. If you could assume your lead cost is 20 bucks, industry average is 15 to 30, sometimes even cheaper.
Well, that means each ad set has to spend at least 20 bucks, right? Not the total campaign. Let's say you're spending 100 bucks a day and your lead cost is 30. And you had 10 ads at 10 bucks a day. That means you would spend 100 bucks day one, but each ad set would only have 10. 200 bucks the next day on each ad set only has 20. Third day is technically when you're going to hit KPI of lead cost of when you're finally going to figure out, hey, am I going to get a lead?
And at that point, people are like, bro, I spent, oh my God, 300 bucks, bro. I don't have a leg. Oh, I got one lead, you know?
So it can get, it can get scary. And so what we try to do is like, hey, let's have less ad sets, especially since the AI is getting better and put more spend on them so we can diminish the learning curve. That way it's like after a day or so you can kind of get a pulse check on everything, you know? So just remember that. Don't look at total spent.
You need to look at how much each ad set has spent. All right, so when we do duplications, let's go into the next audience. The next audience I may try out is going to open original.
So I'd scroll down to the audience section, switch to original audience, and I have all this open again. Okay. So this one, I might go, okay, 21. I typically go 21 to 40, whoops, 21 to 45. And guys, this is quick.
We're going to wrap up in the next few minutes. Watch how we do this. 21 to 45, all genders. Make sure this is checked. Okay.
Give Facebook the power to go find people. And then all I'm going to do, scroll up. rename it open og and watch this okay i'm going to scroll down right here just so i'm on the actual part i'm going to click to the next audience oh my gosh i'm right here all i got to do is change out the audience that's crazy this one we may do an interest stack so i may come into here i'll do 21 to 45 and then i'll go okay let's go uh uh uh simon sinek We'll do like an author influencer stack. Okay. And then I can go right here, click suggestions.
So I may go Seth Godwin, Gary Vaynerchuk, Robert Kiyosaki, John C. Maxwell, Zig Ziglar. And don't trip about the actual interest, guys. Facebook made a report.
It's only accurate 30% of the time. When Facebook has the power, it'll jump from freaking entrepreneurship to pony. If it thinks there's one in pony, don't take it too absolute.
And you just stack a bunch. So then I'll stack. I'll come back up and I'll go influencer stack.
Okay. And the next one you could do, right? 21, 45. And then maybe on this one, we'll go like business related ones.
So we'll go like business page admins. We'll go sales. We can also incorporate a software stack. So let's go Salesforce. Let's go HubSpot.
Again, we're just going broader, right? Because there's more money on it. And then look at the suggestions. We got MailChimp, Infusionsoft.
I know there's Asana on here too. Anyhow, you get the point, Asana. Okay. I come up here and go like business tech stack. Okay.
And on this one, we may do a lookalike. If you guys have a list, if you don't, don't worry about this. Just do another stack. You can switch to original audience, change the age parameter.
I'm not going to show you how to create the actual lookalike list. It's just going to take a little bit more time, but I'm hitting here in custom, custom audience, right? You can, if you have. scraped a lead list of your ideal market, you can go create a custom audience, just import the CSV file, name it.
And then you can actually select that list here. Let's see if we have any, let's just say we'll use a 1%. So on this saved audience, this is a, if it's going to show you the name, it's going to pop up, but this is a 1% lookalike of a stack that we did in the past. So we had a booked call list.
Right. And we're basically saying, Hey, Facebook, based on these booked calls, go find me people who are 1% similar to them. So then we'll scroll up and be like, cool.
1% booked calls. Okay. And then look, we have everything built out.
I'd have to individually go create stuff. All I'm going to do is change the budget. 25, Now here's the last disclaimer for you guys. No one talks about this either.
When we publish, since we have the same two ads in each, we publish one ad set first and wait for it to get approved to make sure it gets approved. I would rather one ad set with all the ads and it get rejected than all 10 ads get rejected because your ad account has an account quality score, right? So think of like your payment processors. Right now, I have clients priming their payment processor, meaning every day they're charging themselves a dollar.
Why? Well, if I only have two transactions and one guy disputes, I have a 50% dispute ratio, my account can get shut down. But if I've been charging myself a dollar for two years, well, then my dispute percentage is like 0.05. My account quality is still good, right?
It's the same methodical thought process that you guys want to think about when you're launching. So when we do, we're going to double check everything. Okay, we're going to go up to review and publish at set level.
unselect everything. Oh, there's a bunch of shit in here, but these are the ones I created, right? This and that one, just select one.
We'll just select one and publish it. And then we're going to wait. You're going to email and you'll see it in here. Once it gets approved, then you're good. Then you can go back up here and publish the entire campaign and you're good to go.
Okay. Does that make sense? Once it's running for three days, two to three days, if you have primary texts, you can go back into the ad. And you can add the primary text as well. Last thing, this is where I've seen a lot of clients mess up.
What happens after you create and publish the ad? How many of you guys right now are using GoHighLevel? Probably everyone, I assume, correct? Drop a one in the chat.
Oh, I see some heads. All right, that works. After every single time you create a lead form, you have to go into GHL.
This is a client account just for simplistic purposes. You have to go to settings, integrations, okay? Facebook form fields map.
You need to map the fields of that form. Why? Because we're putting these people automatically into the pipeline.
So you need to be able to go to that, go to automations, and then, is it this one? And then if you go to right here. You need to make sure you select the right form that you just created.
So every time you, because people keep forgetting this, that's why I'm bringing it up. People think they've published it as it is done. If you change the form, you need to remember, once you publish to go back in GHL, go map those fields and go update the form in the automations.
Otherwise, they're not going to be thrown into your pipeline. They're not going to get sent to Discord, the whole nine yards. Okay? Does that make sense?
Cool. Last thing, this is going to be two seconds. I forgot quality control. Got so much. Last thing, typically, if you guys have a new ad account, you want to warm up your ad account.
Okay. If you just come out of the gate and start spending 50 bucks, nine times out of 10, you're going to get banned. Coming back to the dispute percentage ratio, right?
What I have everyone do right now is they create what's called a, right here. Quality control campaign. It's going to be open targeting.
This is super simple. You can just send people to do just on your ad so they can just watch the ad. It doesn't matter. All we're trying to do is just have something running in the background.
And we're just going to have, I don't know, like five ads in the background. Let's just say, let's just. Have an example, assume that there's five ads in here.
Okay. All these are running in the background. You're going to set the daily budget to this thing.
Super cheap. Ready? Watch this. Three bucks.
Why? Again, if stuff gets rejected, well, we have 20 approved ads in the backdrop that are just running. It's mitigating your stuff getting shut down.
So in the background, we just have clients spending three bucks a day across five to 10 ads. And it's called quality control. It's to maintain the health of the ad account in case you do publish a campaign and fricking five ads get rejected. Cause if you don't have this, sometimes five ads get rejected, Facebook shuts your shit down, but this helps.
Same thing with the payment, prime the payment processor conversation. Coolio Julio, drop a one in the chat. If you found any kind of value in that, just a little bit, just maybe, or or, or we tanked.
Let me know if we shit the bed. Did we shit the bed? Maybe we did. I don't know.
Cool. Let us know. Hey, two in the chat if I shit the bed. Come on. No, no, no, not 30 a day.
It's three a day. So you'll spend about, that's like 90 bucks a month. So three a day across all cool cool um who here isn't um i know some of you guys are already with working with us in the incubator or as partners but who here is in um who here is an nbl and hasn't launched their ads yet or their position and kind of like campaign let me know in the chat okay and i have a quick question for you guys out of you guys out of the people who are having yet launched theirs how many want to launch their main acquisition to be paid ads on meta cool um hi son do you want to walk through the uh the geo case study because i want to show you guys an example of uh because this case study i saw it the other day and i was like oh this is pretty sick um do you want Walk people through this I think for me what I really care about is for people to get into Getting the inputs and the outputs right so yeah The case study I can walk them through the results of that or Because do you have access to his ads manager the G is ads manager, I think you want to take a little All right, let me share my screen, but let me show you guys. The campaign was structured exactly the same way that Casey just went over that now, right? And I'm going to share with you my screen, just going over what one of our consultants shared with me about Jio in here.
Check this out. All right, here in here. So this was, he joined, this was, I think.
four days into him joining or him launching his campaign sorry if i'm not mistaken uh we placed him with a new closer also because he was booking a lot of calls right off the bat eight to ten calls per day that's what that's what i mean when i said that we've noticed that ads are cheaper and more efficient right not only more efficient and then Geo book 33 booked calls out of 127 leads in seven days of launch. So this is, yeah, this is what I meant by it is not expensive to get on ads. It is not expensive. It is more expensive in time for you to wait to do like some organic stuff, some organic tricks.
and waste pay in time when you could pay in capital to acquire this. So in this, you know, whether you're a client, whether you're not a client, like do some niches perform better than others? For sure.
Right. But you won't know until you actually get started on that. You won't test fast enough.
You won't iterate fast enough. So for anyone who isn't yet working with us and who wants their, who wants. our team to launch their ads um message me on discord and i'll let you guys um i'll share with you guys kind of like an offer that we want to test on launching ads um and then uh you guys can message me if you want to learn more i'd be happy to get my team in seven days to launch your ads so you guys don't have to stay in this loop of because here is where most entrepreneurs fail it's when you're not getting outputs it's in those days where you're oh i have a great idea but then the idea to to to product market fit or to result is the idle time like the greatest enemy for any entrepreneur is the time where there's nothing going on where you're just like is this going to work is oh this might work well sir just release this new video i think this would work oh you get excited then you get sad you get excited then you get sad you get excited then you get sad remove that let's not live in the the realm of emotions and feelings spend money on ads get leads get appointments get clients it's all data no more emotions so if you guys want to get out of this movement or this this feeling zone where you're not sure you're excited by what you're trying to do but you're not doing anything about it let's get you some data let's get your leads let's get your prospects so just shoot me a message but I think we're going to be doing a lot more of these more often just to show you guys that it's a lot easier than you think it is. It's just that it takes a little bit of risk.
It takes a little bit of investment. But the other side of doing it, it can change your life. So, you know, this is coming from someone who space first business was saying, oh, you should do outreach on Instagram.
You should do outreach on Instagram. You should do outreach on Instagram. Right. You should do organic stuff. But I'm like.
yeah but if you're starting out you need to pay for attention it's just super fast so Yeah, guys, I don't know if you guys have any questions before we wrap this up, but I'm going to make a loom on the ads launch and acquisition launch. So I'm going to be sending it to everyone in NBL, but that's pretty much it. Cool.
We told them that we're going to have like. Can I ask you a question real quick? Sure, sure. Let's do it. At the beginning of your of the presentation, you had talked about, you know, the market sophistication.
And I think one of the issues. that new businesses have. So like my background, I don't know, I've not spoken to you yet, but my background is I had a business.
It's terrible. Like the people in it, it doesn't scale, whatever. So I'm having a brand new offer.
So I'm basically like having a brand new business. And so one of the things that I'm having an issue with is like, how do you mitigate not overextending your services? So you're like, you know, the more that variables that you have in your offer, like the more sophisticated and maybe the better it is. But I think people like me tend to do that. to try to make up for like i don't have any case studies so i'm just going to give you all the things so like where is the balance in that so i go i go i go with it as far as okay there are two things that you need to um take care of for you to actually create a good offer a lot of people actually try and solve the problem like appointment setting and that's about it right for example for businesses right but you can actually create a good offer in a way where you're not necessarily like over stacking just like deliverables by also thinking of what is this solution that you're bringing what's the what's the problem that is coming up as a byproduct of giving them a certain solution and then fixing that if you actually just like go that deep into your self delivery not only solving the problem but solving the problem that is also coming up as a part of your as a byproduct of your solution to them right we can we can book you guys like ton of calls right and we can stop there but how helpful it is for us to be able to place you with a closer that already sold in a niche that you're in right and you don't have to take sales calls for example right and the way that we do it basically just to give you a quick answer um i usually sit down and we have like the failing scenarios right of like what might lead the business to failure write them all down you must probably have done that and what is it that like the ideal way of basically solving these problems and then boil it down to the 20 of the problems that if you actually solve these problems for them like you would be able to get them the results right so they make it on a bracket type of variables uh another way another way of positioning it is so when when you're marketing there is different levels of awareness of a market right so there is super unaware so someone who doesn't have a business doesn't really know about the importance of leads appointments and sales calls right or closing clients or closing right So you marketing leads appointments and closing rate to them is useless.
So you're trying to solve that for them on an offer. You're like, Hey, I have this thing, the system, this infrastructure solves everything. They're like, what are you talking about?
I don't have, I have seen no value in what you're talking about. Right. So in that case, you really go super broad. It almost like becomes like a B2C consumer opportunity where you're telling them, Hey, if you just learn to write, you can make money online. you're going super simple, right?
And then now they become problem aware. They're like, oh, but how do I get clients? So then when you're talking to these people on a sales call in marketing, you're talking to what they're aware of. Hey, you now have become an email copywriter, a freelancer, but you don't know how to get clients.
So even in the offer, it has to solve that thing that they're super aware of. So people see value in what they're aware of. That's why one of the things that really helped our business is that for me, actually, the reason why our business has grown is because I take someone from unaware all through to problem aware, solution aware, product aware, and other options in one single webinar, three hours. So what I do is I literally build my customer.
I don't let them choose what's valuable. I don't let them just. serve what already exists i create customers right but like that it's too much of a it's too long it's too so i don't suggest doing that as of now so now you have to decide when you get you need to test different angles has people have people already tried setters have people tried ads have people already cool now what is it that once they've tried it are now aware of that is the new problem so someone who's running ads if you go to them and try to sell them ads they're going to be like I've already tried marketing agencies, advertising agencies, like get out of my face, right? But if you talk to them about, hey, you're getting leads that are not showing up and you're getting shitty quality leads. So the system solves not paid advertising.
It actually solves quality of leads. So just that in and of itself is worth thousands, if not tens of thousands of dollars. But you have to establish how sophisticated that customer and that business owner is. Are they in a phase where they don't have any legion?
Are they in a phase where they have a bunch of leads, but they're super useless and they're having to run after leads that don't show up? Okay, cool. Or they have now a bunch of clients that already solved the sales process. Now it's a matter of like, hey, onboarding people, retaining people, blah, blah, blah, blah, blah. So you have to really be super in tune with what awareness level and what is that for them?
What is that thing? And I'd love to give you another lens because I went through this. And it sucked.
When I was selling to SaaS, I'm dead serious. This is one of the main reasons why I ended up making money and losing a lot of money. I offered Google ads, Facebook ads. I put this all in my pitch deck. Email outbound, LinkedIn outbound, sourcing creators, landing pages for Google, and something else.
Anywho, I was offering everything under the sun because I thought inherently it was going to create more value. And so I would, even though this is what happened, I ended up figuring out when people came on calls, cause a part of my sales calls, like, Hey man, out of the things that I kind of walked you through, what are like the main one or two things that you find the most valuable? Everyone kept coming to me for Google and Facebook ads, but yet I still was giving them everything. So I was onboarding them for the entire system, but they were only there for Facebook and Google ads. I became so stressed out having to do everything.
When I didn't need to, especially at my stage in my life cycle, when you're at the beginning, you unfortunately don't have the benefit of having a full-blown team. You're the solopreneur, right? And it took me forever to realize there's people out there right now that like, let's just take all the bells and whistles out of it that just know they need to be running Facebook ads. They just know they need to be running Google ads.
Hey, digital, massive eight-figure marketing agency, just a Google ads agency, refined labs, enterprise marketing agency. doing 57 million. They just specialize on Facebook.
But how can you create, this is where unique mechanisms come into play. How can you also create your own unique approach with inside of that? Because at the end of the day, they just want someone to bring the end result of whatever the thing is that in their mind, they think they want.
So like an example, Ashton Shanks, he works with Eddie Maloof now, they're business partners. He did Facebook ads, but his approach was he would decentralize your ad account and everyone bought into his new way. paired with all his case studies, rather than buying the unique thing at his stage when he started off, since he didn't have a full blown team, what's my unique approach?
That's like my MVP that I can go to market with, that I'm not going to drown myself in having to do everything. I'm having to be, wear all these hats, right? When the market you're going after, think to yourself, have the conversations.
What are the things that these guys truly are wanting? How can I starting off think of, hey, well, if these are really what they're wanting, how can I find my unique approach? Like what Serge was saying.
Like create, create almost the awareness of why they should be doing it your way, you know, because it definitely for my for my it killed me for like I lost a lot of money trying to do all that at my one point of my stage, you know, so very good question, though. And I hope everyone really just listen to what me, Hasan and Serge just said. It's important.
If you're seeing this, then it means you just finished watching the ad launch breakdown that I asked my team to do. Now, why would I get my team to showcase how we launch ads for our partners for free? It's because I generally believe I would be doing a disservice to my audience, to my customers, not to force you guys or not to force awareness as to how easy it is to actually start getting leads appointments through paid ads instead of relying on outdated, inefficient acquisition channels like cold outreach, cold calls, cold email, that so many other experts are telling you guys to start with or to.
leverage before you can scale. And to me, it is so sad because you're going to be trading the most important thing, which is your time and your soul and your happiness to wait for success when you could get success in a day, 48 hours, right? Now, I want to make this offer to anyone who is in a position where they have capital and they would rather not test a bunch of stuff and waste their money on ads because it... It is definitely risky. Paid ads can just suck up all your money really fast.
Or you're just in a position where you'd rather not waste time. And you'd just rather pay for a team of experts to actually get this done in 30 days and get you your acquisition system in place. Now, I want to preface this by saying that we do not launch acquisition for something that is not unique and an offer that we haven't built.
So why do we do that? It's because it doesn't matter. You don't want to use paid ads if you have a commoditized service. If you're just charging $1,000, $2,000, $3,000 a month and you're going to ads, you're going to get killed. You're going to get crushed.
So we force all our clients. First, let's build your unique mechanism, something that we can charge 10, 15 plus grand upfront. Okay.
And then you can afford to go on ads. So if you want us to help you launch this, we would love to build you a unique mechanism, a building release that you can build and release. Okay.
Then launch ads. because uh you're one week away from never lacking the lead flow and calls flow required to generate 25k 50k and above per month uh i'm going to show you i asked my team to put a few a few case studies because in the breakdown we didn't really share a lot of proof so let me actually show you this is pretty crazy i mentioned uh janae in the beginning of the call now she's around because i'm making this video after i made the intro now she's at six calls booked only a hundred dollars spent on ads She's at $16 cost per book call. We have this client who is in a niche.
I'm not going to share, of course, what niche they're in. But we built a unique mechanism, moved them into this niche, and his generating cost per lead is $2.63. And the cost per book call is $7.
$7. I'm about to go get a bagel, and the bagel is going to cost me more money than a sales call with someone who's interested in having their problem solved. Right?
You could literally fast and be able to get sales calls. And then this is another one just from ads. 169 leads, 40 sales calls, 34 showed up, which is an amazing show up rate.
This is another niche. Tronk e-commerce, three clients collected 18K with $800 on ads. I'm just saying. Do you think 600, 700 per deal isn't good enough?
Kareem, I'm not going to. This is in the French market, so we are also in the French market, by the way. He's done $50K, $60K a month only with ads.
Let me go through the next one. Apu in the MedSpa niche, 20, 22 meetings a week from ads. Total spend $500.
Cost per lead $6. Cost per booked call $25. I've got 22 sales calls booked for this week alone. KJ launched cool ads five days ago. We're getting him $5.80 per school joint and two calls booked.
This is Haroon, 4K and ads, 13K. This could for sure be better, but this is still profitable, right? Now, what we do, really simple. We'll come in, build your unique mechanism, your offer, and infrastructure they can sell for premium. We're going to set up your client acquisition system.
This means we pick the targeting and the segment to go after. We create the ads based on what has performed in the past. We create your VSL on your offer. We set up your funnel. We launch your ads so you don't have to waste time learning or waste money testing.
All this will be done, by the way, in 7 to 14 days. I know I said a month, but this actually is done in a week or two, and we get everything done. In less than a month, we can build you the right non-commoditized offer to sell, generate leads, and sales calls for it.
We will build your offer. design all the deliverables, help you create the VSL, set up your funnel, create the creatives, ads, and get everything launched in 7 to 14 days. And the last 14 days of the month just help you optimize everything.
But this is just a 30-day launch offer. The reason why I'm doing it 30 days is because for those who don't have the ability to essentially pay us for the whole program, where we essentially do work with you for eight weeks and above, you can still get our help to get you launched. The thing that's costing you the most amount of success is not launching more leverage.
You can acquire more capital if you have a machine that prints money for you. For those that don't know, we have this data in over 60 niches. We've launched all these acquisition campaigns, and we have wins after wins after wins after wins from all these niches.
So when you work with us, you're accessing data from hundreds of... thousands of dollars of ad spend every single month in every single niche that you can think of okay so If you're interested, really simple. If you're an NBL, DM me the word leverage on Discord and DM me your niche, your current monthly income, and I'll share the pricing and onboarding process.
If you're not in our community of natural born leaders, then just message me on Discord. I'll be watching through the DMs or I'll get someone to manage the DMs and then they'll send you the information again. Send me the word leverage your niche, your current monthly income, and I'll share the pricing and the onboarding process. Okay.
You can't afford not to get on ads. That's all I can say. Okay. But the beautiful thing about this is we'll also launch build your offer.
So this is the offer of a lifetime. Again, just 30 days. If you want to stay working with us, we'll gladly give you a price to keep doing that.
But for now, I just want as many people with leveraged acquisition wake up to leads. Wake up to appointments and wake up to people wanting to buy what you have to sell. Okay.
Love y'all guys. Bye-bye.