Transcript for:
Sales Success Principles and Insights

congratulations you're watching this video because you want to be better at sales and you are about to discover what it takes to be better at sales because you're listening to someone right now who's done millions of dollars in sales I've done millions of dollars in sales one-on-one nose to nose toes to toes belly to belly across the kitchen table I've done millions of dollars in sales on the internet I've done millions of dollars in sales from the stage in fact just last week as crazy as it sounds just last week I did a presentation where we did 3.1 million dollars in sales in about two and a half hours so I'm not going to share with you any Theory today I'm going to share with you the secret psychology of sales success how to become the greatest salesperson in the world not ogmandino greatest sales person in the world but how to become the greatest salesperson in the world that you can become and if you'll do these three things it's going to change your sales life forever so if you're ready get your pen and paper handy because I got some writer downers for you here we go number one if you want to be use the secret psychology of sales success number one don't be greedy now Myron what's your definition of greedy my definition of greedy is Desiring your outcome more than you desire their outcome it's Desiring greedy is Desiring more than you deserve to have because of the work you've done that's greedy like overcharging or underperforming both of those are attributes of greedy people so on the front end you can't overcharge now I charge that's coming from somebody who charges a lot of money for people to work with me but I don't overcharge say what do you mean well we've got my inner circle which is 155 000 we've got our King Solomon's Court which is 55 000 we have our VIP days which are 350 000 we have our um King Solomon's royal family which is a million dollars a year those by the way all those prices are yearly prices now I'm telling you I've got these high prices and I'm saying don't overcharge well Myron aren't you overcharging I'm not overcharging because the people in who do what I teach them to do we've got people that are we got dozens and dozens of people who've earned million dollar day awards for doing over a million dollars in Revenue in a single day we've got even dozens more who've got 100K day Awards I think last year we had five people who got a five million dollar day award and last year we had one person who did 11 million dollars in a single day in Revenue so so when I say don't overcharge I'm not saying don't have premium value offers of course that premium value offers have a five thousand dollar offer or ten thousand or Twenty Thousand or thirty thousand or a hundred thousand or three hundred or whatever whatever matches your ability to fulfill so charging a high price and overcharging aren't the same thing I I feel like I'm over charging somebody if I can't help them 10x their investment into the service that I provide by the way when somebody invests into a service I provide they're not investing in me they're investing in themselves through me so if you invest in yourself through me then I'm going to make sure that I do everything in my power to help you 10x that investment so somebody pays me fifty five thousand dollars is because I know if they do what I teach them to do they can make 550 000 in the next 12 months and a lot of it doesn't take that long so if I charge somebody 155 000 because I know that in the next 12 months they can make 1.5 million dollars I like there's no doubt in my mind about it if I charge somebody 350 000 for a VIP day I know they could make 3.5 million dollars in the next 12 months if they do what I say so don't be greedy don't overcharge like just because okay for instance I've got a friend who wrote a book called high ticket book secrets and you had books that he had one book that he sold for two thousand another book you sold for five thousand and people bought them that's great but that doesn't mean I need to sell click an order for brick and mortar or trash man to cash man or boss moves for two thousand to five thousand dollars do I think it's worth that much do I think somebody could make could 10x their result 100 if I sold Boston moves for five thousand dollars somebody could easily make fifty thousand dollars we got a guy in our Inner Circle who bought boss moves and within two months made eight hundred thousand dollars right from the stuff he learned in a book that we sell for thirty dollars so yes yes I charge a lot for the things I sell but I don't overcharge okay that's number one don't be greedy that's a like don't be greedy number two don't be needy what does that mean don't need people to buy don't sell because you need to make some money right don't and if you do need to make some money that's fine you need to make some money we all have to make some money but don't be thinking about the fact that you need to make a sale when you're selling like one of the reasons I'm good at selling and you will get better at selling if you just totally divorce yourself from the need for a yes like I don't tell me yes or tell me no tell me now I gotta go right swn what does that mean some will some won't so what someone's waiting next like stop trying to talk people into buying what you sell don't be needy selling is not convincing when you're trying to convince people you come across as need when you come across as needy nobody wants any nobody wants to buy anything from you nobody wants to buy something from you to do you a favor nobody wants to buy something from you because you need the money nobody wants to buy something putting you from you so you can feed your children they don't care about you that much these I mean it's not that they hate you they just don't like you that much so instead of being needy I need to make a sale I need to make a sale like divorce yourself from the need to make a sale and understand the principle of the law of averages by the way everybody in sales has an average like some people have lower averages than others some people have higher averages but everybody has an average so out of every so many presentations you make you're going to make X number of sales so let's say your average closing rate is 10 that means every 10 people you do a presentation with you're gonna make one sale Okay cool so if your offer is five thousand dollars and you want to do five thousand dollars in Revenue a day you need to do 10 presentations a day you'll make five thousand a day 5 000 a day times 30 days that's 150 000 a month it's better than a sharp stick in the eye Right Use the law of averages to your favor go out and have enough sales conversations in a row to figure out what your average is so that when you know what your average is you you will understand that you don't need to make the sale you need to make a sale but it don't need to be this one right and so what happens when you come to that conclusion is you'll stop coming across as desperate to people and you'll make more sales one of the watch this it's kind of like the Boy Meets Girl scenario right boy meets a girl boy's crazy about girl this girl thinks boy is creepy right here's your problem a lot of people that you're selling to think you're creepy the creepy salesperson right Boy Meets Girl girl's crazy about boy boy thinks girl is crazy why because if they were smart they couldn't surely they wouldn't like me that much right that's I mean that's the subconscious thinking that we have right and so we want somebody who plays hard to get in a relationship well guess what in a sales relationship you also want somebody who plays hard to get you want to be the hard to get salesperson you want to be the person who when you're making a sale you don't come across as needy don't be needy and then when I say don't be needy there are a couple different kinds of needy so you don't want to be you don't want to be a neater of Kneaders right and that's what a lot of people this is one of the biggest mistakes sales people make they're a needer of needers they need people to need them because that's how they feel important like I don't need you to need me like I am not essential to your equation I don't want to make myself essential to your equation because then you might be knocking at my house on my door four o'clock in the morning and I don't want to get up to come answer the door so I don't need you to need me don't be a needer of needers don't even be a needer of leaders be a leader of leaders lead people to a sale don't need people to make a sale here's what's really cool there are already right now hundreds thousands tens of thousands hundreds of thousands perhaps even millions of people maybe even tens of millions of people in the world who would love to buy what you have to sell if they only knew you existed so don't be needy somebody's going to say yes just know that I love what Tom Hopkins said um in his book if you make five thousand dollars per sale and you have to talk to 10 people to make a sale and don't look at the fact that you got paid five thousand dollars for that one yes look at it from the standpoint you got paid 500 for each of those conversations because it's like a minor mining for gold it's like a minor mining for gold in order to find one ounce of gold you have to move tons and tons of dirt but you don't look for the dirt you look for the gold I'm not calling people dirt but I'm saying you got to go through a bunch of nose I'm calling the nose the dirt that you have to move to get to the yes of the gold okay so don't be don't be needy don't be greedy don't be needy what should you be you need to learn to be seedy what is seedy how do I how can I be seedy I'm not talking about that kind of CD you want to be you want to be seedy which means you're planting seeds you understand that every word that comes out of your mouth is a seed every deed is a seed every thought is a seed that you're sowing into the garden of your future every every time you make a sale and you fulfill on the last sale you made that's a seed that's a seed that grows a reputational garden right and so you're going to be known for the fact either that you get like you produce results for people or you don't so if you make your life a life that is aware of the fact that every thought is a seed so how I think about the people I'm selling to that's a c every word is a seed how I talk to the people I'm selling to that's a seed but also um all the money that I spend that's a seed so understand if I if you don't if you'll just stop being greedy stop trying to make money that you don't deserve you'll stop being needy stop needing people to need you stop being you know I got to make this video you're going to make yourself stop being desperate but you'll be seedy and sow good seeds everywhere you go I love frank Hearn says it's one of my favorite quotes one of the things you got to do is you got to prove to people that you can help them by actually helping them there's nothing that will be better for you selling than the community service content that you provide in the world what is community service content man what does that mean that means the stuff that you put out in the marketplace for free if it helps people oh they gonna come back and pay you like this YouTube channel I've had people tell me that from a free YouTube video they went out from one of my free YouTube videos they went out and made 250 000 from a free video so if my free videos are helping you eventually you're gonna come pay me and if you don't oh well I didn't need I don't need the money anyway so we we all gonna be all right so if you want to become one of the best salespersons greatest sales people in the world and you want to understand the secret psychology of sales success don't be greedy don't be needy be seedy because if you will before you know it you'll reap what you sow here's the interesting thing about reaping what you sow you reap what you sow that means whatever kind of seed you sow that's the kind of harvest you're going to read but you reap later than you sow that means you don't necessarily sow the seeds today and reap the Harvest today you reap later than you sow but here's the beauty of it you always reap more than you sow you plant one seed you get a whole tree that's the beauty of reaping what you sow so don't be greedy don't be needy be seedy and you can become one of the greatest salespeople in the world by the way you want to check out a really good video check out my TED Talk That tedx Talk is fire it'll really help you understand the art of persuasion at another level thanks for watching in the meantime in between time I look forward to seeing you in the next video