Starting a Freelance Copywriting Business: Key Steps

Introduction

• Aim: Turn passion for writing into a business by starting a freelance copywriting career.
• Importance of taking initial steps before finding paying clients.

Step 1: Study

• Continuous learning is essential.
• Engage with resources: podcasts, YouTube tutorials, books, events, and practical programs.
• Follow Alex's YouTube channel for guidance and tutorials.

Step 2: Practice

• Implement knowledge by practicing writing copy.
• Practice is essential before finding paying clients as initial attempts will be subpar.
• Method: Re-write online headlines and participate in practice challenges.

Step 3: Find a Community

• Joining a community is crucial for support and feedback.
• Benefits: connect with like-minded peers for advice and encouragement.
• Engage actively in online groups on social media platforms like Facebook and Instagram.

Step 4: Write Your Elevator Pitch

• Create a personal sales pitch to communicate offerings, target clients, and services.
• Define:
  • Offer: Copy, content, or both, and ideal niche.
  • Target Clients: Coaches, entrepreneurs, specific industries, etc.
  • Services Offered: Blog posts, sales copy, video scripts, etc.
• Importance of specificity to stand out and attract clients.

Step 5: Build Your Portfolio and Profile

• Organize practice work as writing samples.
• Use simple tools like Google Drive to create and organize portfolio.
• Ensure transparency about the nature of the samples.

Step 6: Get Visible

• Network to find clients and opportunities.
• Use LinkedIn, Instagram, Facebook, and live events for networking.
• Advocate for yourself within your network for potential referrals.

Conclusion

• Get visible and active in the copywriting community to attract clients.
• Personal stories highlighting the importance of networking and visibility.
• Encourage sharing new skills publicly to leverage existing networks for opportunities.