Social Media Impact: How Social Media Sites Affect Society

Introduction

• Historically, social exchanges occurred through in-person conversations and print media.
• The internet revolutionized communication, leading to the rise of social media.

What Is Social Media?

• Social media: web-based applications for user-generated content.
• Global scope with diverse uses: family celebrations, political campaigns, health support, sports, hobbies, information, etc.
• Influences fashion, food trends, news, and politics.
• Rise of the "social influencer" as a marketing tool.
• Platforms face challenges with content control and censorship.
• Some countries block social media access (e.g., China, Iran, North Korea), affecting 1.6 billion people.

History of Social Media

• Early internet (1983) facilitated global connections.
• Evolution from email groups and bulletin boards to real-time text messages (AOL, ICQ).
• Introduction of wikis (1994) allowed collaborative content creation but raised accuracy concerns.
• Blogger (1999) democratized online publishing.

Invention and Explosion of Social Media

• 1997: SixDegrees (email-based social network) launched by Andrew Weinreich.
• 2000s: Rapid advancements with Friendster, LinkedIn, MySpace, Facebook, and YouTube.
• 2006: Introduction of real-time micro-blogging with Twitter.
• Pinterest, TikTok, and other platforms expanded social media into visual and entertainment realms.

Positive Effects of Social Media

• Improved Mental Health: Connections reduce loneliness and boost self-esteem.
• Creativity and Expression: Shared knowledge fosters community and innovation.
• Professional Networking: Platforms like LinkedIn facilitate global professional connections.
• Educational and Social Awareness: Access to online courses and advocacy initiatives.
• Business Opportunities: Social media as a marketing channel.

Negative Aspects of Social Media

• Cyberbullying: Harassment through online platforms, affecting teenagers significantly.
• Doxxing: Malicious sharing of private information.
• Child Exploitation: Predators exploit children through social media; rise of "kidfluencers."
• Addiction: Excessive use impacts psychological well-being.

Human Nature and Social Media

• Usage reflects basic social needs to connect and communicate.
• Choosing credible sources and mindful engagement can enhance benefits.
• Despite negative aspects, social media use is predicted to grow.

Conclusion

• Social media revolutionizes communication, offers numerous benefits, but also highlights societal issues.
• Driven by humanity's inherent desire to connect, share, and communicate.

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About The Author

• Linda C. Ashar, J.D.: Associate Professor at American Public University with over 30 years of legal practice and awards in teaching.