Four Levels of Business Building

Introduction

• Differences in business success
  • Some businesses thrive
  • Some businesses struggle
• Personal journey: moved from struggling to succeeding by understanding successful principles
• Aim: Share how to level up in business success

Four Levels in Different Areas

• Four is a recurring element in many areas
  • Directions: North, South, East, West
  • Seasons: Winter, Spring, Summer, Fall
  • Values: Implementation, Unification, Communication, Imagination
  • Parenting, teaching, learning, business

Common Misconception

• Misguided focus on increasing effort at the same level
  • More effort doesn't result in growth
  • Instead, focus on what works better at a higher level
• Implementation: Lowest level of value
  • Leads to increased fatigue, not success
  • Unification (managing others) is higher than doing the work yourself

Four Levels of Business Building

1. Transactional Level

• Focus on immediate transactions for money
• Paradox: Focusing on transactions prevents transaction success
• Sales example: Potential clients sense desperation
• Problem-solving approach: Understand and solve client issues
• Misguided obsession over personal needs

2. Educational Level

• Teaching clients for better understanding
• Levels of educational focus
  • Need for clients to know personal expertise
  • Need for clients to understand product/service benefits
  • Teach them to improve their lives
• Effective teaching: 80% client-focused, 20% self/product-focused
• Example: Jesus feeding before preaching

3. Relational Level

• Building meaningful relationships
• Levels of relational focus
  • Needing good people in life
  • Attracting good people for personal gain
  • Being a good person in others' lives
• Importance of showing up to serve
• Value contribution leads to reciprocation

4. Transformational Level

• Enabling significant client transformations
• Levels of transformational focus
  • Recognizing needed transformations
  • Finding personal transformations
  • Sharing proven transformations
• Example: Proven methods for making money
• Warning: Beware of claims of 'only way' methods

Conclusion

• Focus predominantly on transformational and relational aspects
• Balance with necessary transactional and educational elements
• Aim for a business that benefits both life and family

Note: The combined focus on the higher levels ensures holistic business growth and lasting impact.