The tutorial provided a comprehensive, step-by-step guide on creating a professional LinkedIn profile, especially for students and individuals with no experience.
Key topics included optimizing profile settings, selecting a professional photo and banner, keyword research, headlines, summaries, skills, endorsements, recommendations, featured work, and job-seeking features.
Practical tips and external tools (like Canva, online background removers, and word cloud generators) were recommended throughout.
The session concluded with advice on expressing interest in specific companies and maximizing future LinkedIn opportunities.
Action Items
N/A: As this was a tutorial, there are no follow-up action items assigned to specific individuals.
Disabling Profile Updates & Editing LinkedIn URL
Recommended turning off activity broadcasts in settings to avoid spamming network with profile updates.
Detailed instructions on setting a custom LinkedIn profile URL for easy sharing and improved professionalism.
Creating a Professional Profile Picture & Banner
Provided a guide for taking and editing a professional headshot, including background removal and adjustments using Canva and online tools.
Explained how to design a LinkedIn banner using Canva, emphasizing simple backgrounds, color choices, and professional design elements.
Keyword Research & Writing a Headline
Encouraged keyword research using job descriptions and word cloud tools to identify relevant keywords.
Advised writing a headline that focuses on skills and offerings, rather than seeking opportunities, and explained formatting tips for visual interest.
Education and About Section
Suggested only including school and degree in the education section, omitting dates if necessary.
Presented a template for writing a compelling summary/about section, incorporating keywords and formatting for emphasis.
Skills, Endorsements, & Top Voice Badge
Recommended adding at least five key skills and ordering them for visibility.
Outlined strategies for obtaining relevant endorsements, including reaching out with a specific template.
Explained the process for earning a "Top Voice" badge by contributing insights on LinkedIn skill pages.
Recommendations, Featured Projects, and Activity
Guided users on requesting and giving recommendations, highlighting their importance for recruiter trust.
Differentiated between the featured, project, and activity sections to maximize profile visibility and interactivity.
Open to Work & Expressing Interest in Companies
Instructed on enabling the "open to work" feature and properly configuring job preferences.
Demonstrated how to privately express interest in working for specific companies and advised on following company pages for visibility.
Decisions
N/A: No group decisions were made, as this was an instructional tutorial.