HTC announces its return with the HTC U24 Pro, a smartphone launched in 2024 after several years of absence.
Initial market position: HTC had about 10% market share in the smartphone market 7 years ago.
Sold a significant part of its smartphone business to Google for $1.1 billion, leading to a halt in smartphone production (except for a crypto phone in 2019).
New HTC U24 Pro priced at $600.
Design and Build
Angular design inspired by the Cybertruck.
Aluminum rails are not curved or straight, making it less comfortable to hold.
Curved glass screen; uses standard Gorilla Glass instead of sapphire crystal.
50 MP front-facing camera, unique for the market.
Proximity sensors integrated into the frame instead of under the screen.
Features a headphone jack, a rarity in modern smartphones.
Hardware Specifications
Back Panels: Plastic back, which is common in this price range.