Globalized Culture and its Impact

Introduction to Globalization

Globalization has merged world cultures into a globalized culture.
Driven by new communication and transportation technologies (internet, air travel).
Rise of a recognizable global culture with strong Western cultural influences.
Local cultures are influenced by but not erased by this global culture.

Music:
- Reggae: Originating from Jamaica, popularized globally by Bob Marley.
- K-pop: South Korean music style that became a global phenomenon through social media.
Entertainment:
- Dominance of American films through Hollywood.
- Films like Avengers: Endgame demonstrate global reach and potential cultural imperialism.
- Bollywood as a significant film industry with global reach, especially in South Asia and the Middle East.

Spectator sports became global in the 20th century due to events like the Olympics and FIFA World Cup.
These events promote both internationalism and nationalism.
Olympics watched by over 3 billion people; World Cup with 1.5 billion viewers.

Post-World War II shift of US industry to consumer goods production.
America influenced global consumer culture through mass-produced goods and advertising.
Global brands:
- American Brands: McDonald's, KFC, Coca-Cola.
- Fun Fact: China has the highest concentration of KFC restaurants.
- Non-American Brands: Toyota, a Japanese multinational corporation.
Online Retailers:
- Alibaba: Chinese online retailer with global reach.
- eBay: American online auction platform with a significant global user base.

Globalization has led to a merged global culture with strong Western influences.
Local cultures adapt and integrate global elements in arts, entertainment, sports, and consumer habits.

Further Study: The lecture ends with a suggestion to use additional resources such as AP World review guides for further understanding of the subject.