Quartz Power Group Meeting Notes

Attendees

• Marcus (Managing Director)
• Maya (Finance Director)
• David (Sales and Marketing Director)
• Anna (Customer Services Director)

Purpose of Meeting

• Discuss declining sales figures in the region and find solutions.

Overview of Sales Figures

• Presented by Maya:
  • Prepared handouts with year-to-date sales figures.
  • Suggests implementing cost-saving measures to meet budget.
  • Possible measures include redundancies, but this suggestion was met with resistance due to the need for a strong workforce.

Key Concerns

• Need to stop sales downturn and regain market share.

Comments on Sales Issues

• David's Input:

  • Uncertainty about the cause of declining sales.
  • Confirms that current products are competitive.
  • Suggested reviewing current offers to compare with competition.

• Anna's Observations:

  • Noted decrease in customer engagement and increase in contract cancellations within 14 days.
  • Emphasizes the need for understanding customer feedback regarding their dissatisfaction with offers.
  • Proposes reviewing customer account procedures from first contact to after-sales care to improve sales figures.

Suggestions for Improvement

• Anna's Proposal:

  • Review customer account procedures to enhance customer experience.

• Customer Survey Proposal:

  • Suggestion for a customer survey to understand the customer perspective on the company's offerings.
  • Proposal to hire an external researcher for an unbiased view on market position and customer opinions.
  • Discussion on who would fund the survey.

Next Steps

• Action Item for David:
  • Look for a market research company to collaborate with on the customer survey.

Conclusion

• General agreement on the need to understand the root cause of sales issues and to take necessary actions to address them.