Predictions for Facebook Ads in 2025

we made it guys it's you know December 8th filming this video this video probably won't be out till uh I don't know probably end of the year it'll probably won't be till like the last week of December um but yeah this is my predictions for 2025 specifically for Facebook and uh I literally just finished filming like eight other videos so I'm I'm pretty worn right now got me a nice little glass of red and uh let's just kind of sit back and talk about Facebook ads for 2025 what do I expect for 2025 so first off you know 2024 just kind of like my closing thoughts for 2024 I'm I'm still stuck in between whether or not Facebook had any issues this year versus just you know we're starting to see more competition in the marketplace and we're starting to see more people competing for a smaller demographic and let's let's just kind of think about that for a second what do I mean by that I personally believe in 2024 that the amount of buyers in the marketplace or was shrinking for a good period of time now why do I say that well if we look at like the USA for example like the USA we were still in like a succession for most of the part of the Year where like or a recession not a succession where it was like okay hey like you know people were losing their jobs people were pulling back on their spending people were like you know like not buying some of the luxury things um that they once were buying and stuff like that I know the yacht Market the RV Market some of the luxury car markets were like suffering in 2024 because people don't have as much disposable income just to throw freely at things now what that's going to do right there is that's going to create less buyers in the marketplace but you know it it doesn't mean people just stop buying it just means that people are going to be a lot more skeptical and people are going to be a harder sale you know it won't just be like hey buy this it's cool you know this is a nice bottle of red wine you should buy it it's like no you know really kind like I'm really going to need like some time right now like really sell me on this why I need this and that's what it did it created people that are less spontaneous less throwing money freely and that actually created less just money in the market and create more competition because there's more and more people every day starting Brands and Drop Shipping and actual Brands and all of these other things which is creating that opportunity for uh you know just more competition less people to buy less people to buy more competition means you know you're competing a lot harder for these people you're competing a lot harder that's going to drive up your ad cost that drives up your ad cost well guess what that's where you're going to see that lower row asss less profits and the harder scalability for for your brand so that's just like my first just overall thought for the year now how do you challenge that how do you take action on that because I'm an action taker like I don't like to just sit back and be like Oh Facebook performance is trash let's just not do anything for the next two months I'm just I'm not that type of person like you know Facebook performance is bad right now cool I take extreme accountability and do everything I can to get someone to buy I know that hey if we're if there was five people five advertisers competing for one person to buy and now there's 20 I need to make sure that my creatives my marketing everything I'm doing is better than those other 20 people so I can earn that customer's dollar and that's where it really went down to we focused on our creatives we focused on you know just the types of things we were doing you know if everyone was marketing to the desire of stress relief well we were trying to find another desire no one was marketing to and we were trying to focus on that that way we could start hey y'all all competing for those people cool we're going to find another person there's less competition and that's how we're able to scale a couple Brands this year a couple of our clients was just simply how do we have better creatives than everyone else everyone else is running static images how do we have a higher production static image if everyone's running static images how do we create a higher production ugc video that's going to instill more belief in the customer that our product will satisfy their desire that's like the types of things that we were going after and types of thoughts we were having if everyone was marketing just women in the gym uh specifically who want to grow muscle then I was marketing to women at gym who want to grow their glutes or I want to Market to women in the gym who want to build more muscle but who are also more kind of you know like you have the entrepreneurial women in the gym who want to build more muscle but we were trying to go after like more of the girls that were more specifically uh for like the uh I forgot what they call it uh just kind of like the The Outsiders the Misfits and that that example right there you know we were trying to find the sub niches of people that we could speak to to beat people right you know if everyone else was just marketing the girls who work out we wanted to go after girls who were working out to build muscle why because that separates us and it makes us speak better to our ideal customer right there instead of going after 90% of the pie we went after and getting nothing we went after for 10% of the pie and getting all 10% of that so yes we were going after a smaller Market but we're we're uh getting way much better results because of that so that's the first thing from a competition perspective marketing harder doing better creatives being more just like tactical right I'm very big into to boxing and um you know and I'm always like trying to think two two or three steps ahead in boxing same thing with like Facebook ad creatives and stuff being in a competitive nature of other clients or like other um competitors and stuff like that and also trying to think two or three steps ahead as well from that perspective right there so that's kind of like the first thought like the recession less money what were we kind of doing to like beat other people but then like that was more on the agency CL side of what we could really focus on as like when clients would come work with us then the other side was just getting into our clients heads that hey look it is more competitive now every dollar your customer spend is a lot more harder to gain so we have to make sure that we're the obvious choice we also have to make sure that when customer comes and purchases from us we're acquiring someone that's set to spend more money with us um all of our clients that pretty much just hey I have one product and I only plan a scale to a couple million doll a month with this one product got leveled in 2024 like destroyed off the radar where all of our other clients that were like hey look this is my first product um I have other products coming and our goal is to build a LTV with all of our clients you know for example for me I have my ads. scale book.com uh that's my $29 ebook uh up until this point I've only had a $1,000 month program which is my inner circle or my 10K month program which is running Facebook ads for clients I've never had a low ticket product which is a $29 product I had to give a low ticket product out this year so I could earn people's dollar and realize how their dollar was safe with me in a good investment and it got a ton of people to convert into my court I mean uh my uh Inner Circle and then got a ton of people to convert into my agency if I would have never had that who knows if I would have gotten those people in the Inner Circle or the agency side so it's having extra products now to where people comment and they keep buying from you they stay with you they want to do business with you and that is fixing a lot of with your business that's fixing your shipping times you know if you still have 30-day shipping times sure you'll be able to make a good amount of cash quick but you won't be able to maintain it so the goal here is now we're really starting to focus more on the lifetime value of every customer so when we acquire a customer that's just one half of the job the other half of the job is making profits off these customer customers and having those productss and consistently doing customer surveys and consistently doing product optimization and stuff like that to improve that LTV with each customer require that's how we're bringing in profit to the business so we're acquiring new customers with Facebook ads and don't get me wrong we have a lot of clients that are firsttime customer profitable I'm not trying to say that hey you need to be break even on Facebook ads I'm saying is that you need to keep spending and doing what you can to be profitable on Facebook ads but if you wait till the last minute to be profitable and build LTV you're going to get destroyed in the market place so that was a big thing in 2024 for us being very tactical with the creatives and stuff and being very strategic with the LTV side to build a proper Foundation you know inside of our business and stuff like that with our clients and everything like that now let's kind of take a step back now a little less about me and a little bit more just about like kind of Facebook and General and what's going on at meta um you know this year we had some interesting stuff happen this year for meta you know in a like 2023 for example we had Advantage uh shopping campaigns roll out we had Advantage audiences roll out you know we had shops roll out uh but 20124 like we really didn't have anything major in 2024 um you know we had the dynamic creative go away now it's flexible ads and uh to be fair I saw I think Dynamic creative is still enabled in some accounts but it won't go away till like June or July 2025 so they're not even in a rush to take that down but what meta is getting a rush for right now is this health and wellness update that's going to be dropping in July I mean January which is literally next month and this new health and wellness update which is going to be focusing on you know basically just more regulatory practices here and specifically it's going to affect the people in health and wellness it's going to be people specifically marketing to Hipp related uh violations in terms of like specific diseases that are doctor diagnosed and specific medicines that are di doctor diagnosed and you know again there's still not much information related to this so I'm only speaking to the little bit of I know and you know once we actually see the update fully roll out in January we won't really fully know until then so a lot of it's just I'm speaking off a speculation based off hundreds and hundreds and hundreds of Reddit articles and Twitter and things like that that I've researched and you know this is something last minute by meta and this was something like literally dropped a week before Black Friday with literally about 30 to 40 days to plan and prepare for it whereas flexible Creative Advantage shopping campaigns and all these other things iOS 14.5 we had months and months and months and months to plan and prep for and this is where I think that you know in 2025 there's going to be more regulatory actions happen um specifically for ethical advertising you know and and there is a part of it where I do agree with some of these things from a health and wellness perspective you know there's people out there that are taking like you know I saw an ad today and it was literally like an AI image um it was it was a woman who climbed Everest it was a picture of her at the top of Everest and they they used AI to make her looked pregnant she was not pregnant at all it was just a regular woman some random image pulled from Google and they literally was like Hey this pregnant woman climbed Everest then she got super sick they had to do an emergency C-section and they put her in the hospital and they they didn't want her to experience any outside elements so that's why she now showers every day with this shower head that filters water and it's like from an ethical perspective that's pretty up and yeah don't get me wrong like there's a lot of affiliate marketers out there that like they run extremely black hat stuff like they will say the most horrible things in ads to get someone to buy and those are the people that make money but at what point you know my biggest belief is quick and fast money is is just as fast as you earn that money is just as fast as it leaves you you know I've been at a steady rate over the last couple years with doubling Revenue every year whereas like you know this hul Tua girl for example um and not to get off too off track anymore you know she made a couple million extremely fast and at the time I'm posting this video you know she's getting like allegations from SEC and all this stuff and it's like as quick as you earn it you can also as quickly as lose it all um and same thing from an ethical perspective in ads it's you know at what point of these outrageous claims you make to get someone to buy but at what point do more regulatory actions start to come in play from outside factors outside agencies and stuff stuff and the reason why I'm bringing all this up is because these are the things that meta has you know caught down win that are coming in 2025 and they're trying to speed up and like just just think about it not even a Muth for a large portion of their revenue that's going to get by this health and wellness update and they just drop it on people and give people 40 days to update with little snow information that definitely does sound like that there is something High higher up in terms of SEC FTC things like that that or doing bigger crackdowns in 2025 that are going to be making people say more ethical things and this is not the first time we experienced this I mean if you go look at like 1960s for example looking more specifically at like the cigarette industry there used to be ad people ad guys going out there and literally writing like hey you know this is these cigarettes are recommended by the doctor to cure like to to give you more energy for example like just crazy claims like that like n out of 10 doctors recommend um these particular cigarette brand whereas like you know that's kind of up right there and like people agreed with that and I I definitely think the health and wellness space is going to see some level of um you know broken apart coming in January obviously this update is huge from what I understand if you're going to get affected by the S and wellness update and and also too I never really brought up the reason why it's a problem is because you will not be able to optimize your purchases if this health and wellness update applies for you and from what I understand is meta has already reached out to you if it's going to apply to you if you're not health and wellness compliant you already got a message from meta so if you're sitting down and like thinking like oh my God I'm going lose everything if you haven't already got reached out to from what I understand you're safe again from what I understand from the little information meta has brought to the table about this so just be cautious about that right there uh definitely recommend reaching out to your met rep uh just to like double check and confirm all that right there but that is a big thing for January and that does make me believe there is more regulatory actions that will happen in 2025 all I see that happening right there is it's going to remove the people that are saying highly unethical stuff that is just going to because again if these people are cre saying these highly unethical things that just further creates um more like like all the people buying that stuff and believes that stuff and buys that stuff from that ad that just further creates more distrust with people buying stuff from Facebook ad so I mean from some some level it will actually help us a little bit because now people have to say more trustworthy things and it's going to separate the people that have good ethical Brands and shitty like crappy Brands and that's where we're going to really go into the next thing which is all the brands that we're seeing Crush right now and doing really well are the people that are building really great things um they are actually trying to find products that are new and unique to the marketplace they're building just from a branding perspective The Branding looks really good you know they're playing in those levels of like Market sophistication where they're either going after a new unique identity known that their competitors are going or they have a better and new improved product or they have a totally new product they're playing in one of those three positioning um things that I've preached multiple multiple multiple times now on this Channel and these people are the ones that are going to further crush it in 2025 and all the people are saying this highly unethical stuff just barely get away is going to further do worse so I think all we're doing is separating um and increasing that just that that that distance between shitty Brands and great brands in 2025 right there and as far as like looking at it from a prediction standpoint of any other like major technical updates or anything like that I mean look to be fair I I still believe that meta is going to be more and more um closer to like that Google performance Max where it's like removing everything in terms of like all your controls and eventually we will get to a point where it's going to be a black box on meta it's going to be upload all your creatives set a daily budget and that's it that's all you can do and I'm honestly for that I love that idea I know some people hate that they they think that more control is better results and that's actually false the less control that we try try to force upon meta the better our results all of our accounts we just you know we do one campaign per business objective and CBO broad targeting we toss it creatives and we let meta spin what it what it wants and those are accounts that crush it compared to the people that spend hours a day day trading in the account and barely getting anywhere because we focus on what works we focus on what the levers of control we have which is creatives we focus on aov LTV landing pages we focus on the four levers of control that you know we've done for dozens of clients to help them scale to a couple hundred k a month to a couple million dollars a month and from a creative perspective and and you know kind of get off a little Sidetrack this is where we're diving into those deeper things a lot of people say oh I'm testing creatives but they're testing the same thing over and over and over I'm talking about different Desires in the marketplace getting fresh content for those desires um different levels of Market sophistication so you can actually be competitive against your competitors and stuff awareness levels like all of these key things that I've preached and talked about on the channel That essentially can help you get better results and these are the deeper levels that we go into when creating creatives and again I have book below adset scale book.com that goes into all that that can help you out a little bit better with the creative side and everything but as far as the main 2025 we also have to look at and this will be my last thing we chat about is you know um the new president in the USA and now what level will that impact economy for the USA specifically and at what level will that impact for uh just in in terms of the amount of money in the market you know um if the predictions of that particular president gaining and improving the economy and and more money in the economy more money for everyone essentially you know more people back to work and everything and more money just flowing around well guess what that's going to open back up that more disposable income and more people will get richer more people get richer will guess what more people that are buying less and you know technically if there's more people buying that's less competitional there few people uh from advertisers right there so uh that's the main thing we have to look at from there again that's just a big question we don't know the reality of that will happen obviously for me I'm always on the side of hey more people buying more people spending money more money we can spend on meta more customers and a lot that's a huge win for us so I'm all four on that side right there but yeah it's been a phenomenal year for 2024 very fun year a lot of crazy stuff going on I'm really looking forward to 2025 so thank you all so much for watching hit the like button hit that subscribe button for new videos every Monday Wednesday and Friday and I'll talk to youall later peace out

we made it guys it's you know December 8th filming this video this video probably won't be out till uh I don't know probably end of the year it'll probably won't be till like the last week of December um but yeah this is my predictions for 2025 specifically for Facebook and uh I literally just finished filming like eight other videos so I'm I'm pretty worn right now got me a nice little glass of red and uh let's just kind of sit back and talk about Facebook ads for 2025 what do I expect for 2025 so first off you know 2024 just kind of like my closing thoughts for 2024 I'm I'm still stuck in between whether or not Facebook had any issues this year versus just you know we're starting to see more competition in the marketplace and we're starting to see more people competing for a smaller demographic and let's let's just kind of think about that for a second what do I mean by that I personally believe in 2024 that the amount of buyers in the marketplace or was shrinking for a good period of time now why do I say that well if we look at like the USA for example like the USA we were still in like a succession for most of the part of the Year where like or a recession not a succession where it was like okay hey like you know people were losing their jobs people were pulling back on their spending people were like you know like not buying some of the luxury things um that they once were buying and stuff like that I know the yacht Market the RV Market some of the luxury car markets were like suffering in 2024 because people don't have as much disposable income just to throw freely at things now what that's going to do right there is that's going to create less buyers in the marketplace but you know it it doesn't mean people just stop buying it just means that people are going to be a lot more skeptical and people are going to be a harder sale you know it won't just be like hey buy this it's cool you know this is a nice bottle of red wine you should buy it it's like no you know really kind like I'm really going to need like some time right now like really sell me on this why I need this and that's what it did it created people that are less spontaneous less throwing money freely and that actually created less just money in the market and create more competition because there's more and more people every day starting Brands and Drop Shipping and actual Brands and all of these other things which is creating that opportunity for uh you know just more competition less people to buy less people to buy more competition means you know you're competing a lot harder for these people you're competing a lot harder that's going to drive up your ad cost that drives up your ad cost well guess what that's where you're going to see that lower row asss less profits and the harder scalability for for your brand so that's just like my first just overall thought for the year now how do you challenge that how do you take action on that because I'm an action taker like I don't like to just sit back and be like Oh Facebook performance is trash let's just not do anything for the next two months I'm just I'm not that type of person like you know Facebook performance is bad right now cool I take extreme accountability and do everything I can to get someone to buy I know that hey if we're if there was five people five advertisers competing for one person to buy and now there's 20 I need to make sure that my creatives my marketing everything I'm doing is better than those other 20 people so I can earn that customer's dollar and that's where it really went down to we focused on our creatives we focused on you know just the types of things we were doing you know if everyone was marketing to the desire of stress relief well we were trying to find another desire no one was marketing to and we were trying to focus on that that way we could start hey y'all all competing for those people cool we're going to find another person there's less competition and that's how we're able to scale a couple Brands this year a couple of our clients was just simply how do we have better creatives than everyone else everyone else is running static images how do we have a higher production static image if everyone's running static images how do we create a higher production ugc video that's going to instill more belief in the customer that our product will satisfy their desire that's like the types of things that we were going after and types of thoughts we were having if everyone was marketing just women in the gym uh specifically who want to grow muscle then I was marketing to women at gym who want to grow their glutes or I want to Market to women in the gym who want to build more muscle but who are also more kind of you know like you have the entrepreneurial women in the gym who want to build more muscle but we were trying to go after like more of the girls that were more specifically uh for like the uh I forgot what they call it uh just kind of like the The Outsiders the Misfits and that that example right there you know we were trying to find the sub niches of people that we could speak to to beat people right you know if everyone else was just marketing the girls who work out we wanted to go after girls who were working out to build muscle why because that separates us and it makes us speak better to our ideal customer right there instead of going after 90% of the pie we went after and getting nothing we went after for 10% of the pie and getting all 10% of that so yes we were going after a smaller Market but we're we're uh getting way much better results because of that so that's the first thing from a competition perspective marketing harder doing better creatives being more just like tactical right I'm very big into to boxing and um you know and I'm always like trying to think two two or three steps ahead in boxing same thing with like Facebook ad creatives and stuff being in a competitive nature of other clients or like other um competitors and stuff like that and also trying to think two or three steps ahead as well from that perspective right there so that's kind of like the first thought like the recession less money what were we kind of doing to like beat other people but then like that was more on the agency CL side of what we could really focus on as like when clients would come work with us then the other side was just getting into our clients heads that hey look it is more competitive now every dollar your customer spend is a lot more harder to gain so we have to make sure that we're the obvious choice we also have to make sure that when customer comes and purchases from us we're acquiring someone that's set to spend more money with us um all of our clients that pretty much just hey I have one product and I only plan a scale to a couple million doll a month with this one product got leveled in 2024 like destroyed off the radar where all of our other clients that were like hey look this is my first product um I have other products coming and our goal is to build a LTV with all of our clients you know for example for me I have my ads. scale book.com uh that's my $29 ebook uh up until this point I've only had a $1,000 month program which is my inner circle or my 10K month program which is running Facebook ads for clients I've never had a low ticket product which is a $29 product I had to give a low ticket product out this year so I could earn people's dollar and realize how their dollar was safe with me in a good investment and it got a ton of people to convert into my court I mean uh my uh Inner Circle and then got a ton of people to convert into my agency if I would have never had that who knows if I would have gotten those people in the Inner Circle or the agency side so it's having extra products now to where people comment and they keep buying from you they stay with you they want to do business with you and that is fixing a lot of with your business that's fixing your shipping times you know if you still have 30-day shipping times sure you'll be able to make a good amount of cash quick but you won't be able to maintain it so the goal here is now we're really starting to focus more on the lifetime value of every customer so when we acquire a customer that's just one half of the job the other half of the job is making profits off these customer customers and having those productss and consistently doing customer surveys and consistently doing product optimization and stuff like that to improve that LTV with each customer require that's how we're bringing in profit to the business so we're acquiring new customers with Facebook ads and don't get me wrong we have a lot of clients that are firsttime customer profitable I'm not trying to say that hey you need to be break even on Facebook ads I'm saying is that you need to keep spending and doing what you can to be profitable on Facebook ads but if you wait till the last minute to be profitable and build LTV you're going to get destroyed in the market place so that was a big thing in 2024 for us being very tactical with the creatives and stuff and being very strategic with the LTV side to build a proper Foundation you know inside of our business and stuff like that with our clients and everything like that now let's kind of take a step back now a little less about me and a little bit more just about like kind of Facebook and General and what's going on at meta um you know this year we had some interesting stuff happen this year for meta you know in a like 2023 for example we had Advantage uh shopping campaigns roll out we had Advantage audiences roll out you know we had shops roll out uh but 20124 like we really didn't have anything major in 2024 um you know we had the dynamic creative go away now it's flexible ads and uh to be fair I saw I think Dynamic creative is still enabled in some accounts but it won't go away till like June or July 2025 so they're not even in a rush to take that down but what meta is getting a rush for right now is this health and wellness update that's going to be dropping in July I mean January which is literally next month and this new health and wellness update which is going to be focusing on you know basically just more regulatory practices here and specifically it's going to affect the people in health and wellness it's going to be people specifically marketing to Hipp related uh violations in terms of like specific diseases that are doctor diagnosed and specific medicines that are di doctor diagnosed and you know again there's still not much information related to this so I'm only speaking to the little bit of I know and you know once we actually see the update fully roll out in January we won't really fully know until then so a lot of it's just I'm speaking off a speculation based off hundreds and hundreds and hundreds of Reddit articles and Twitter and things like that that I've researched and you know this is something last minute by meta and this was something like literally dropped a week before Black Friday with literally about 30 to 40 days to plan and prepare for it whereas flexible Creative Advantage shopping campaigns and all these other things iOS 14.5 we had months and months and months and months to plan and prep for and this is where I think that you know in 2025 there's going to be more regulatory actions happen um specifically for ethical advertising you know and and there is a part of it where I do agree with some of these things from a health and wellness perspective you know there's people out there that are taking like you know I saw an ad today and it was literally like an AI image um it was it was a woman who climbed Everest it was a picture of her at the top of Everest and they they used AI to make her looked pregnant she was not pregnant at all it was just a regular woman some random image pulled from Google and they literally was like Hey this pregnant woman climbed Everest then she got super sick they had to do an emergency C-section and they put her in the hospital and they they didn't want her to experience any outside elements so that's why she now showers every day with this shower head that filters water and it's like from an ethical perspective that's pretty up and yeah don't get me wrong like there's a lot of affiliate marketers out there that like they run extremely black hat stuff like they will say the most horrible things in ads to get someone to buy and those are the people that make money but at what point you know my biggest belief is quick and fast money is is just as fast as you earn that money is just as fast as it leaves you you know I've been at a steady rate over the last couple years with doubling Revenue every year whereas like you know this hul Tua girl for example um and not to get off too off track anymore you know she made a couple million extremely fast and at the time I'm posting this video you know she's getting like allegations from SEC and all this stuff and it's like as quick as you earn it you can also as quickly as lose it all um and same thing from an ethical perspective in ads it's you know at what point of these outrageous claims you make to get someone to buy but at what point do more regulatory actions start to come in play from outside factors outside agencies and stuff stuff and the reason why I'm bringing all this up is because these are the things that meta has you know caught down win that are coming in 2025 and they're trying to speed up and like just just think about it not even a Muth for a large portion of their revenue that's going to get  by this health and wellness update and they just drop it on people and give people 40 days to update with little snow information that definitely does sound like that there is something High higher up in terms of SEC FTC things like that that or doing bigger crackdowns in 2025 that are going to be making people say more ethical things and this is not the first time we experienced this I mean if you go look at like 1960s for example looking more specifically at like the cigarette industry there used to be ad people ad guys going out there and literally writing like hey you know this is these cigarettes are recommended by the doctor to cure like to to give you more energy for example like just crazy claims like that like n out of 10 doctors recommend um these particular cigarette brand whereas like you know that's kind of  up right there and like people agreed with that and I I definitely think the health and wellness space is going to see some level of um you know broken apart coming in January obviously this update is huge from what I understand if you're going to get affected by the S and wellness update and and also too I never really brought up the reason why it's a problem is because you will not be able to optimize your purchases if this health and wellness update applies for you and from what I understand is meta has already reached out to you if it's going to apply to you if you're not health and wellness compliant you already got a message from meta so if you're sitting down and like thinking like oh my God I'm going lose everything if you haven't already got reached out to from what I understand you're safe again from what I understand from the little information meta has brought to the table about this so just be cautious about that right there uh definitely recommend reaching out to your met rep uh just to like double check and confirm all that right there but that is a big thing for January and that does make me believe there is more regulatory actions that will happen in 2025 all I see that happening right there is it's going to remove the people that are saying highly unethical stuff that is just going to because again if these people are cre saying these highly unethical things that just further creates um more like like all the people buying that stuff and believes that stuff and buys that stuff from that ad that just further creates more distrust with people buying stuff from Facebook ad so I mean from some some level it will actually help us a little bit because now people have to say more trustworthy things and it's going to separate the people that have good ethical Brands and shitty like crappy Brands and that's where we're going to really go into the next thing which is all the brands that we're seeing Crush right now and doing really well are the people that are building really great things um they are actually trying to find products that are new and unique to the marketplace they're building just from a branding perspective The Branding looks really good you know they're playing in those levels of like Market sophistication where they're either going after a new unique identity known that their competitors are going or they have a better and new improved product or they have a totally new product they're playing in one of those three positioning um things that I've preached multiple multiple multiple times now on this Channel and these people are the ones that are going to further crush it in 2025 and all the people are saying this highly unethical stuff just barely get away is going to further do worse so I think all we're doing is separating um and increasing that just that that that distance between shitty Brands and great brands in 2025 right there and as far as like looking at it from a prediction standpoint of any other like major technical updates or anything like that I mean look to be fair I I still believe that meta is going to be more and more um closer to like that Google performance Max where it's like removing everything in terms of like all your controls and eventually we will get to a point where it's going to be a black box on meta it's going to be upload all your creatives set a daily budget and that's it that's all you can do and I'm honestly for that I love that idea I know some people hate that they they think that more control is better results and that's actually false the less control that we try try to force upon meta the better our results all of our accounts we just you know we do one campaign per business objective and CBO broad targeting we toss it creatives and we let meta spin what it what it wants and those are accounts that crush it compared to the people that spend hours a day day trading in the account and barely getting anywhere because we focus on what works we focus on what the levers of control we have which is creatives we focus on aov LTV landing pages we focus on the four levers of control that you know we've done for dozens of clients to help them scale to a couple hundred k a month to a couple million dollars a month and from a creative perspective and and you know kind of get off a little Sidetrack this is where we're diving into those deeper things a lot of people say oh I'm testing creatives but they're testing the same thing over and over and over I'm talking about different Desires in the marketplace getting fresh content for those desires um different levels of Market sophistication so you can actually be competitive against your competitors and stuff awareness levels like all of these key things that I've preached and talked about on the channel That essentially can help you get better results and these are the deeper levels that we go into when creating creatives and again I have book below adset scale book.com that goes into all that that can help you out a little bit better with the creative side and everything but as far as the main 2025 we also have to look at and this will be my last thing we chat about is you know um the new president in the USA and now what level will that impact economy for the USA specifically and at what level will that impact for uh just in in terms of the amount of money in the market you know um if the predictions of that particular president gaining and improving the economy and and more money in the economy more money for everyone essentially you know more people back to work and everything and more money just flowing around well guess what that's going to open back up that more disposable income and more people will get richer more people get richer will guess what more people that are buying less and you know technically if there's more people buying that's less competitional there few people uh from advertisers right there so uh that's the main thing we have to look at from there again that's just a big question we don't know the reality of that will happen obviously for me I'm always on the side of hey more people buying more people spending money more money we can spend on meta more customers and a lot that's a huge win for us so I'm all four on that side right there but yeah it's been a phenomenal year for 2024 very fun year a lot of crazy stuff going on I'm really looking forward to 2025 so thank you all so much for watching hit the like button hit that subscribe button for new videos every Monday Wednesday and Friday and I'll talk to youall later peace out

Transcript for:Predictions for Facebook Ads in 2025

Transcript for:
Predictions for Facebook Ads in 2025