Lecture on Creative Uses of AI Tools

Introduction

Speaker: Manon, Chief Product Officer at Mind Valley
Focus: Using AI tools to enhance creative processes
Main Goal: Teach the audience to create photo-realistic images, design spaces, edit marketing materials, and make music using AI.

Reset and Imagination: The importance of imagination over traditional skills and qualifications
Human-AI Blend: Adding a human touch to AI-generated content

Abbreviations and Methodology:
- Output: Define the type of image (e.g., cinematic scene, fashion photography)
- Subject: Specify the subject in detail (e.g., teenager, backpack)
- Background: Set the context or environment (e.g., in focus, out of focus)
- Emphasizes: Use core terms ('yellow core' for yellow tones) to guide the image’s color scheme
- Camera Specifications: Define the technical parameters for the image
Tools and Versions: MidJourney Version 5.2 and its new features like zooming out of an image
Demo: Generating an image of teenagers overlooking a sunset
MidJourney Parameters: Commands for image generation (e.g., Hyde command for underwater themes)

Functionality:
- Zoom Out/Create White Space: Extend the image background
- Object Replacement: Change objects within the image (e.g., adding a large Chandelier)
Demo: Adding a screen and chandelier to a hotel room image

Example: Iconic advertising campaigns
Technique: Replacing objects within existing images (e.g., Coca-Cola’s bottle)
Demo: Adding sunglasses and coffee to a famous ad image

Limitations and Advantages:
- Requires understanding of music and instruments
- Platforms like Google’s Music LM simplify the process
Demo:
- Generated a track titled “Soulful R&B with horns and piano”
- Edited and enhanced using music software (waveform adjustments, adding effects)
Runway ML Tool: Creates videos from MidJourney-generated images

Canva Integration: Combining edited audio and video into a cohesive ad or project in Canva
Practical Applications: Quickly creating content with few tools