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Understanding Goodwill Valuation Methods

Aug 18, 2024

Valuation of Goodwill Lecture Notes

Introduction

  • This chapter is from Corporate Accounts.
  • Valuation of Goodwill:
    • A simple chapter with no debit/credit or account preparation.
    • Focus on valuation using calculations and working notes.

Concept of Goodwill

  • Goodwill is an intangible asset helping businesses earn extra profit.
    • It is not physical, but increases earning capacity.

Example of Goodwill

  • Scenario:
    • Four shops: three old (10 years), one new (1 year).
    • Profits:
      • Shop 1: 5 Lakhs
      • Shop 2: 4 Lakhs
      • Shop 3: 3 Lakhs
      • New Shop: 2 Lakhs (normal profit)
  • Extra Profit:
    • Old shops earn above normal profit due to goodwill.
    • Goodwill is derived from reputation, customer loyalty, market position.
    • Extra profits over normal profits are termed 'Super Profits'.

Another Goodwill Example

  • A shop with loyal customers, good reputation, and quality service attracts more business compared to others.
  • Word-of-mouth enhances goodwill.

Types of Goodwill

  • Self-Generated Goodwill:
    • Developed over time with loyal customers and reputation.
    • Not recognized in accounting or shown on the balance sheet.
  • Purchased Goodwill:
    • Arises when acquiring a business, reflected in balance sheet as per Accounting Standard 26.

Example of Purchased Goodwill

  • Buying a profitable business in a prime location at higher than net asset value due to future profit potential.
  • Owner compensated for future profits they will not receive post-sale.

Methods of Valuation of Goodwill

  • Average Profit Method:
    • Simple Average and Weighted Average (when profits are trending).
  • Super Profit Method
  • Capitalization Method:
    • Involves capitalizing average profit or super profit.
  • Annuity Method

Summary

  • Methods and formulas for calculating goodwill will be discussed in future sessions with practical problems.
  • Understanding the base method makes it easier to derive others.

Upcoming Sessions

  • Detailed analysis and problem-solving on:
    • Average Profit Method
    • Super Profit Method
    • Capitalization Method
    • Annuity Method