Country Fare Foodservice Case Study
Overview
- Company: Country Fare Foodservice
- Industry: Food & Beverage Wholesaler
- Location: Southern England
- Business Scale: Serves 700 customers with 4,500 products and 500 daily orders.
Challenges
- Manual sales tracking with spreadsheets.
- Inability to track individual customer purchases effectively.
- Missed sales opportunities and surprise losses.
- Operational inefficiencies due to lack of data visibility.
Solution: sales-i (SugarCRM)
- Functionalities Used:
- Customer buying patterns tracking.
- Sales trend identification across sectors.
- Real-time sales reports and insights.
Benefits
- Time Savings: At least one day saved per week with automated reporting.
- Proactive Issue Resolution: Ability to identify issues before escalation.
- Opportunity Seizure: Early spotting of financial opportunities.
- Customer Satisfaction: Enhanced understanding of customer needs.
- Business Growth: Boosted growth by 21% through efficient tracking and new opportunities.
Tags
- Case Study
- Sales Effectiveness
- Data Analytics and Reporting
- Europe
- Food & Beverage
Additional Resources
Contact Information
- UK: 0345 508 7355
- US: 1-847-868-8175
- Australia: +6102-9220-5108
Related Content
Conclusion
Country Fare Foodservice leveraged sales-i to transform its sales tracking processes, enhance customer satisfaction, and significantly boost growth, demonstrating the power of integrated sales analytics and reporting systems in the food and beverage sector.