Purpose: Introduction to LinkedIn, especially for beginners
Target audience: Those unfamiliar with LinkedIn or other social media
Importance of Branding
Personal and Business Branding
Essential to establish before active participation
Recommended Reading: LinkedIn branding book, Business Gold for company pages
Navigating LinkedIn
Home Screen
Landing page, known as "home feed" for content
Sort content by "top" or "recent"
Interaction options: Like, comment, identity switcher for company pages
Reposting
Options: Repost or repost with thoughts
Sharing content for wider reach
Post Options
Identity switcher for commenting as an individual or company
Sending posts to contacts
Use of ellipsis (three dots) for additional actions like save, copy link, report
Managing Connections
Network Management
View and sort connections
Direct messaging
Exploring groups, events, and company pages
Connections vs Follows
Connect for mutual content visibility and invitations
Follow for one-way content visibility
LinkedIn Profile
Profile Components
Cover and profile images, headline, pronouns
Creator mode: Not recommended for beginners
Featured and activity sections
Updates and Recommendations
Regular updates on work experience, education, and recommendations section
Editing options with pencils, adding with plus buttons
Additional LinkedIn Features
Other Sections
Messaging: Inbox management, sending messages
Notifications: Activity responses
Profile access under "me" with options to view and edit profile
Settings and Preferences
Important for notifications and privacy control
Adjust based on personal preference
Content Creation
Starting Posts
Options for media, events, and more
Scheduling posts for future
Final Advice
Community and Learning
Encouragement to engage with the LinkedIn community
Mention of masterclasses for deeper learning
Engagement
Connect with Michelle J. Raymond for further guidance
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Key Takeaway: LinkedIn can be a powerful tool for personal branding and business networking if used effectively. Understanding its features, managing connections, and maintaining a consistent profile are critical steps for success.