How to Start and Scale to $10K a Month as a Growth Operator in 2024

Introduction

• Growth operating changed the presenter's life.
  • Went from broke to $100,000 profit per month at age 19.
• Testimonials of success stories:
  • Justin: $0 to $14.5K/month in 1.5 months.
  • James Niser: 17-year-old achieving $20K/month.
  • Andrea and Kyle: Reached over $20K/month.

What is Growth Operating?

• Business model: Partnering with creators to launch and scale paid communities.
• Applicable in various niches (fitness, nutrition, make money online, etc.).
• Examples of successful communities:
  • Creators making over $20K/month.
  • Presenter’s community makes over $100K/month.

Why Partner with Creators?

• Creators have the audience and attention.
• Growth operators manage the backend, allowing creators to focus on content.
• 1% of a creator's audience typically buys into a paid community.
• Example: 96K followers, sold to 2,000 people at $75/month.

Benefits of Growth Operating

• Low startup costs.
• Can be done from anywhere in the world.
• Digital products have high profit margins.
• Requires minimal maintenance once set up.
• Ideal creators are educational creators with personal brands that solve a problem.

Ideal Creators to Work With

• Educational creators (ex. fitness, entrepreneurship)
• Personal brand creators (show their face, build trust)
• Creators solving specific problems (ex. weight loss, relationships)

Finding Creators

• Social media (Instagram, YouTube, TikTok, Twitter)
• Free communities (Discord, Facebook groups)
• School and paid communities
• Creator search engines

Outreach Strategy

• Effective outreach involves looking like a human.
• Clear profile with a face picture, concise bio, content.
• Use DM scripts:
  • Start with a personal approach (e.g., appreciating their content).
  • Introduce the idea of a paid community and discuss potential earnings.
  • Move to a call.

Conducting a Sales Call

• Show up prepared, calm, and confident.
• Use a clear framework:
  • Introduction, establish control.
  • Understand their current and desired state.
  • Explain how the paid community can help them reach their goals.
• Price anchoring: start high, offer a deal for quick commitment.
• Have a contract ready (e.g., PandaDoc).

Onboarding Creators

• Schedule an onboarding call to discuss the next steps.
• Cover the 12 Steps to Make Money Within 14 Days of Starting a Paid Community.
• Get necessary details and access from the creator.
• Begin market research.

Market Research

• Understand the creator's audience.
• Use tools like Fireflies and Read AI to record and analyze calls.
• Create comprehensive data to tailor offers.

Creating the Offer

• Use market research to design the paid community.
• Summarize findings into a Master Messaging sheet and course outline.
• Build out the structure of the community and content.

Building the Community (e.g., on School)

• Set up the community on platforms like School.
• Include discussion categories, courses, and group calls.
• Add branding and descriptions.

Launching the Community

• Use a video sales letter (VSL) to explain the community and offer.
• Push traffic from the creator's social media to the VSL.
• Utilize DM outreach to close sales.

Managing the Funnel

• Use a content strategy (e.g., 7 out of 10 credible videos, 2 out of 10 trust-building, 1 out of 10 viral).
• Push potential buyers to the creator's Instagram and eventually to DM for the offer.

Nurturing and Scaling

• Fulfillment Diamond: Maintain community engagement through events, support, and new content.
• Continue improving the community based on feedback.

Example Success Stories

• Rapid scaling examples in the community:
  • Participants achieving $11K to $20K/month in a short period.
• Potential for life-changing income.

Final Notes

• Encourage subscribing and engaging with the content.
• Weekly free classes for live teaching and Q&A.
• Commitment to ongoing learning and adapting strategies.