Key Strategies for Realtors

ever since that the interest rates have been going up it's been definitely tough the Market's different you see a lot of Realtors getting out of the game because it's discouraging keeping that energy that momentum trying to find lead and Deals it's been tough while having a family I'm trying to keep that momentum I don't want to leave this industry I want to continue pushing so I'm definitely looking for some direction just to keep going so one of the biggest things that really sticks out and I hear this with realtor all the time is fast money especially during the 2020 boom where everyone was getting license and I think the biggest thing for you to realize and this is something I realized early on when I started many years ago I'm an old man now but but still a young man this is a long game before you can bear fruit essentially you have to plant the seeds and seeds go in the ground you can't see them until you start to water them and shed light so that's one of the biggest things for us is do we have number one the patience number two the the faith to know that you believe in yourself and that you're going to pace yourself and you're going to invest in yourself and in the market and then trusting that's going to reap the benefits can take anywhere from 3 to 6 months some people start getting deals right away because of the network that they're in but it doesn't always happen like that but I truly believe that anyone who's licensed can be successful in real estate I really do so Alex tell me a little bit about how many sales have you had in 2023 so I have two deals uh one in Arlington and the other in Dallas okay where do you live I'm currently in the colony area Colony that's that's Deton County correct yeah okay were they listings or were you the buyer agent I was the buyer agent two houses that you help someone buy right in two completely different areas CU you probably what 45 minutes just to drive in that area so it that can become exhausting so we're going to go over some key points here the first big point for you is to dial in and focus you need to be able to focus in a particular area you're exhausting Yourself by reaching outside a lot of times we want to be able to cast a wi net but when you first getting started the biggest thing is that you need a niche in this market right A lot of times what happens is we're looking at where we want to be so that's where we start we start saying I want to be able to sell properties all over DFW that's not a terrible goal but where you are right now you want to be a Powerhouse where you are right somewhere where you can jump in your car or even walk over to do a showing here's a couple of practical tips that I want you to think about and consider as you're going through this process and this is going to be extremely encouraging for you number one become a value ad in your neighborhood okay and I know that's very macro level so let's get down to the micro level okay do you do any social media right now social media content yeah okay so I don't know how much posts you have I'm assuming there's not too much traction here's what I want you to do and really think about is become a value ad by interviewing uh restaurant owners business owners within your area right become a voice for that particular area you don't always always have to lead that you're a realtor you can just say hey I go around interviewing neighborhoods and talking about their company and their business because they want the word to get out for them as well so become a value ad for them first and say hey let me do this for you let me interview you so now when people are looking for local restaurants they're finding that restaurant and they're finding you as a realtor so you're talking about enhancing your neighborhood and bringing value to your neighborhood the other thing you can do locally on the local level that not many people think about do you go for walks or runs or anything every day two three times so print out a stack of flyers and as you're going get your calories in get your cardio in and go door to door get the Flyers where they can scan right get the barcode put those flyers in every single door have a photo of yourself always show who you are right and now they can scan it you can have them go hop over to your Instagram don't even feel like you have to Market real estate just say hey you want to hear all about your new restaurants in the in the neighborhood this is my favorite burger spot boom it's a jab jab hook there's an amazing book I forgot the name of the author but jab jab right hook a lot of times we don't have to lead with right hook it's similar to boxing so for you how do you begin to create Jabs in the marketplace so those are some of the bigger things that I think you need to really be thinking about Local Schools they're doing an event at a local school the teachers need support I'm here I'm just bringing water bottles put your little barcode on the water bottles right get out into the neighborhood and that's also going to help you become an expert of your neighborhood you'll remember addresses right off the top of your head and at some point you'll start to accumulate clients pretty quickly because you've mastered that big one which is dial in and focus on a particular region or area does that make sense what are your thoughts when you hear that I love that idea because when we think about in this age it's you know like traditional marketing versus digital marketing I definitely lean more towards like digital marketing so I I feel like that relational aspect gets lost and I do like the idea of interviewing business owners and actually becoming a value ad because even you know I attempted Facebook just advertising myself on Facebook and a lot of these communities don't like it when youting start putting yourself out there they're like hey we don't want any of that so sort of coming from a different approach that's definitely a good idea we we think about okay I'm just gonna go in as a rotor and try to make as many touch points as I can exactly listen there are other techniques another big technique that I love is go to the local HOAs and say Hey I want to sponsor answer the emails that you guys send out to the homeowners drop off lunch drop off water bottles bless these people in these local areas and you'll just start accumulating you become the expert you become the voice of the neighborhood even local news right you become a value ad when they're looking at the colony let's just start with the city of the colony it's going to be a massive ad so number one dial in and focus on a particular region I would start with the colony you guys are doing a lot out there you got top golf you should be the man at Top Golf throw us sponsorship hey I'm going to rent out an area come and hit the ball let's hang out let's talk like just chill so that's number one which is dial in and focus on a particular region big and then the big number two that we already talked about which is the value ad right going and figuring out ways to be a value ad in your neighborhood I hope that's starting to trigger some things for you and obviously there's a lot of homework this is a coaching call and it's designed to inspire you but also to give you practical tips that you can walk away okay and finally our big number three that I like to call work for free that sounds crazy so lot of people what do you mean work for free number one under Point number three identify the big Ballers within your brokerage and even outside your brokerage right but let's start off with in your brokerage who are the big fish meaning who is the number one realtor within your brokerage say Hey listen I'll get you coffee you got to pick up a sign I'll pick up that sign for you you got to remove a lock box I'll remove that lock box you have a showing that you can't get to I'll do that showing for you you have too many comps to run I'll run those comps for you right and then while you're there you're recording you can literally say hey I'm here showing this property cuz you are you may not be getting pay for it but that doesn't mean that you can't talk about what you're doing and what you're working on again being a value at letting all your broker all the people in your brokerage and say hey guys I'm in the colony whatever you guys need I'm always driving around you need a lock box picked up whatever the case may be a lot of times these bigger agents these successful agents they have listings they they don't want to deal with Buyers they don't want to drive around and show buyers anything right so just keep that in the back of your mind work for free that's going to translate cuz number one you're learning now you're learning from the person who's successful already and you're staying close to the money you're staying close to the success but you're also changing your environment you're changing your circle so that's the big thing that you want to be thinking about who am I hanging out with day in and day out am I hanging out with other people who are not getting new listings who don't have clients so for you it's like hey I need to be where the money is that's going to be the big ticket for you so what are your thoughts how are you feeling right now no this is I got a lot of homework for myself right now I think that to your last point I think a lot of us we end up putting ourselves on a Sil and we end up just really dialing in to our own like goal which is not wrong but we don't really surround ourselves with other successful people definally join a team and and work that way but I I think nowadays a lot of us we we go out on our own we do our own marketing we we're pretty much on an island and you know we got to be able to leverage resources relationships that's a very good point and there are definitely those people around me that even offer as well yeah and be patient just know that it's going to take three months just focus strictly on planting seeds don't have any expectation for fruit just say I'm going to plant seeds and I'm going to make an impression within my region I think that would encourage you and I think quickly you'll start to see quicker than you think you'll start to see the benefits of doing that do you have any of the questions for me I have a few questions I guess the first one would be what do you think is the one thing that realtors get wrong or do wrong in their career I would say the number one thing is is just setting false expectations for themselves thinking that this is easy money some sort of a get-rich scheme the people who are successful in real estate are real people who have invested effort Blood Sweat tears all of that because this is a long-term game not many people are going to just get off being rich there's people who are making $75,000 a year and then there's people who are making a million a year $1.5 million a year there are individuals who are just working for themselves and then there are people who become Brokers and are training and investing in agents I think start by writing your fiveyear plan for yourself because then you can understand like okay this is what I want to see in five years A lot of times we get caught up in wanting to see something in the next month 3 months and we don't bring anything to the table driving somebody to go look at a property is not a unique skill you are now an Uber driver congratulations so what do you do when you do drive them and you do show up at the property a lot of times I see people showing up with the person they haven't even walked the property yet get there 30 minutes early get familiar with the entire property understand what your clients are looking for I wouldn't even waste my time showing properties that I know is not a good fit you got to be leading that charge with your clients that's the number one thing I would say folks get wrong yes on the inverse side my second question be what do you think realter should be doing like dayto day like ideally that's going to set them up for Success they have to do the boring every single day let me explain you got to do the same thing every day okay you got to structure your day so the number one thing I would say is structure your day time block if you wake up let's say at 7 a.m. from 7:30 a.m. to 9:30 a.m. you're working on your inbox you're responding to potential clients you're doing all these different things that's from 7:30 to 9:30 let's just say from 9:30 to 10:30 you're working on your social media posts these are some of the structures that we're talking about from 10:30 to 12:30 you're going to walk vacant properties you're just going to learn how to walk the property understand floor plans material right finish outs all of that type of stuff that you need to understand for a property a two-car garage one car garage a tankless water heater these things are valuable to understand so anyway you reap the benefits from structuring your day you're doing the same exact thing every single day that's my number one uh tip now what go go into that time that structure that's a different conversation and we'll do that in our next coaching call hey structuring your day I appreciate you man we're done here with our time we've allocated uh 45 minutes for this session so I'm thankful I believe in you I know you can crush it I'm looking forward to our next call to hear more about what you've done to be a local present and also the new relationships you'll be building with those who are already successful within this market so I'm excited for you same I'm excited to checking with you again thanks man we'll talk soon thank you [Music]

ever since that the interest rates have been going up it&#39;s been definitely tough the Market&#39;s different you see a lot of Realtors getting out of the game because it&#39;s discouraging keeping that energy that momentum trying to find lead and Deals it&#39;s been tough while having a family I&#39;m trying to keep that momentum I don&#39;t want to leave this industry I want to continue pushing so I&#39;m definitely looking for some direction just to keep going so one of the biggest things that really sticks out and I hear this with realtor all the time is fast money especially during the 2020 boom where everyone was getting license and I think the biggest thing for you to realize and this is something I realized early on when I started many years ago I&#39;m an old man now but but still a young man this is a long game before you can bear fruit essentially you have to plant the seeds and seeds go in the ground you can&#39;t see them until you start to water them and shed light so that&#39;s one of the biggest things for us is do we have number one the patience number two the the faith to know that you believe in yourself and that you&#39;re going to pace yourself and you&#39;re going to invest in yourself and in the market and then trusting that&#39;s going to reap the benefits can take anywhere from 3 to 6 months some people start getting deals right away because of the network that they&#39;re in but it doesn&#39;t always happen like that but I truly believe that anyone who&#39;s licensed can be successful in real estate I really do so Alex tell me a little bit about how many sales have you had in 2023 so I have two deals uh one in Arlington and the other in Dallas okay where do you live I&#39;m currently in the colony area Colony that&#39;s that&#39;s Deton County correct yeah okay were they listings or were you the buyer agent I was the buyer agent two houses that you help someone buy right in two completely different areas CU you probably what 45 minutes just to drive in that area so it that can become exhausting so we&#39;re going to go over some key points here the first big point for you is to dial in and focus you need to be able to focus in a particular area you&#39;re exhausting Yourself by reaching outside a lot of times we want to be able to cast a wi net but when you first getting started the biggest thing is that you need a niche in this market right A lot of times what happens is we&#39;re looking at where we want to be so that&#39;s where we start we start saying I want to be able to sell properties all over DFW that&#39;s not a terrible goal but where you are right now you want to be a Powerhouse where you are right somewhere where you can jump in your car or even walk over to do a showing here&#39;s a couple of practical tips that I want you to think about and consider as you&#39;re going through this process and this is going to be extremely encouraging for you number one become a value ad in your neighborhood okay and I know that&#39;s very macro level so let&#39;s get down to the micro level okay do you do any social media right now social media content yeah okay so I don&#39;t know how much posts you have I&#39;m assuming there&#39;s not too much traction here&#39;s what I want you to do and really think about is become a value ad by interviewing uh restaurant owners business owners within your area right become a voice for that particular area you don&#39;t always always have to lead that you&#39;re a realtor you can just say hey I go around interviewing neighborhoods and talking about their company and their business because they want the word to get out for them as well so become a value ad for them first and say hey let me do this for you let me interview you so now when people are looking for local restaurants they&#39;re finding that restaurant and they&#39;re finding you as a realtor so you&#39;re talking about enhancing your neighborhood and bringing value to your neighborhood the other thing you can do locally on the local level that not many people think about do you go for walks or runs or anything every day two three times so print out a stack of flyers and as you&#39;re going get your calories in get your cardio in and go door to door get the Flyers where they can scan right get the barcode put those flyers in every single door have a photo of yourself always show who you are right and now they can scan it you can have them go hop over to your Instagram don&#39;t even feel like you have to Market real estate just say hey you want to hear all about your new restaurants in the in the neighborhood this is my favorite burger spot boom it&#39;s a jab jab hook there&#39;s an amazing book I forgot the name of the author but jab jab right hook a lot of times we don&#39;t have to lead with right hook it&#39;s similar to boxing so for you how do you begin to create Jabs in the marketplace so those are some of the bigger things that I think you need to really be thinking about Local Schools they&#39;re doing an event at a local school the teachers need support I&#39;m here I&#39;m just bringing water bottles put your little barcode on the water bottles right get out into the neighborhood and that&#39;s also going to help you become an expert of your neighborhood you&#39;ll remember addresses right off the top of your head and at some point you&#39;ll start to accumulate clients pretty quickly because you&#39;ve mastered that big one which is dial in and focus on a particular region or area does that make sense what are your thoughts when you hear that I love that idea because when we think about in this age it&#39;s you know like traditional marketing versus digital marketing I definitely lean more towards like digital marketing so I I feel like that relational aspect gets lost and I do like the idea of interviewing business owners and actually becoming a value ad because even you know I attempted Facebook just advertising myself on Facebook and a lot of these communities don&#39;t like it when youting start putting yourself out there they&#39;re like hey we don&#39;t want any of that so sort of coming from a different approach that&#39;s definitely a good idea we we think about okay I&#39;m just gonna go in as a rotor and try to make as many touch points as I can exactly listen there are other techniques another big technique that I love is go to the local HOAs and say Hey I want to sponsor answer the emails that you guys send out to the homeowners drop off lunch drop off water bottles bless these people in these local areas and you&#39;ll just start accumulating you become the expert you become the voice of the neighborhood even local news right you become a value ad when they&#39;re looking at the colony let&#39;s just start with the city of the colony it&#39;s going to be a massive ad so number one dial in and focus on a particular region I would start with the colony you guys are doing a lot out there you got top golf you should be the man at Top Golf throw us sponsorship hey I&#39;m going to rent out an area come and hit the ball let&#39;s hang out let&#39;s talk like just chill so that&#39;s number one which is dial in and focus on a particular region big and then the big number two that we already talked about which is the value ad right going and figuring out ways to be a value ad in your neighborhood I hope that&#39;s starting to trigger some things for you and obviously there&#39;s a lot of homework this is a coaching call and it&#39;s designed to inspire you but also to give you practical tips that you can walk away okay and finally our big number three that I like to call work for free that sounds crazy so lot of people what do you mean work for free number one under Point number three identify the big Ballers within your brokerage and even outside your brokerage right but let&#39;s start off with in your brokerage who are the big fish meaning who is the number one realtor within your brokerage say Hey listen I&#39;ll get you coffee you got to pick up a sign I&#39;ll pick up that sign for you you got to remove a lock box I&#39;ll remove that lock box you have a showing that you can&#39;t get to I&#39;ll do that showing for you you have too many comps to run I&#39;ll run those comps for you right and then while you&#39;re there you&#39;re recording you can literally say hey I&#39;m here showing this property cuz you are you may not be getting pay for it but that doesn&#39;t mean that you can&#39;t talk about what you&#39;re doing and what you&#39;re working on again being a value at letting all your broker all the people in your brokerage and say hey guys I&#39;m in the colony whatever you guys need I&#39;m always driving around you need a lock box picked up whatever the case may be a lot of times these bigger agents these successful agents they have listings they they don&#39;t want to deal with Buyers they don&#39;t want to drive around and show buyers anything right so just keep that in the back of your mind work for free that&#39;s going to translate cuz number one you&#39;re learning now you&#39;re learning from the person who&#39;s successful already and you&#39;re staying close to the money you&#39;re staying close to the success but you&#39;re also changing your environment you&#39;re changing your circle so that&#39;s the big thing that you want to be thinking about who am I hanging out with day in and day out am I hanging out with other people who are not getting new listings who don&#39;t have clients so for you it&#39;s like hey I need to be where the money is that&#39;s going to be the big ticket for you so what are your thoughts how are you feeling right now no this is I got a lot of homework for myself right now I think that to your last point I think a lot of us we end up putting ourselves on a Sil and we end up just really dialing in to our own like goal which is not wrong but we don&#39;t really surround ourselves with other successful people definally join a team and and work that way but I I think nowadays a lot of us we we go out on our own we do our own marketing we we&#39;re pretty much on an island and you know we got to be able to leverage resources relationships that&#39;s a very good point and there are definitely those people around me that even offer as well yeah and be patient just know that it&#39;s going to take three months just focus strictly on planting seeds don&#39;t have any expectation for fruit just say I&#39;m going to plant seeds and I&#39;m going to make an impression within my region I think that would encourage you and I think quickly you&#39;ll start to see quicker than you think you&#39;ll start to see the benefits of doing that do you have any of the questions for me I have a few questions I guess the first one would be what do you think is the one thing that realtors get wrong or do wrong in their career I would say the number one thing is is just setting false expectations for themselves thinking that this is easy money some sort of a get-rich scheme the people who are successful in real estate are real people who have invested effort Blood Sweat tears all of that because this is a long-term game not many people are going to just get off being rich there&#39;s people who are making $75,000 a year and then there&#39;s people who are making a million a year $1.5 million a year there are individuals who are just working for themselves and then there are people who become Brokers and are training and investing in agents I think start by writing your fiveyear plan for yourself because then you can understand like okay this is what I want to see in five years A lot of times we get caught up in wanting to see something in the next month 3 months and we don&#39;t bring anything to the table driving somebody to go look at a property is not a unique skill you are now an Uber driver congratulations so what do you do when you do drive them and you do show up at the property a lot of times I see people showing up with the person they haven&#39;t even walked the property yet get there 30 minutes early get familiar with the entire property understand what your clients are looking for I wouldn&#39;t even waste my time showing properties that I know is not a good fit you got to be leading that charge with your clients that&#39;s the number one thing I would say folks get wrong yes on the inverse side my second question be what do you think realter should be doing like dayto day like ideally that&#39;s going to set them up for Success they have to do the boring every single day let me explain you got to do the same thing every day okay you got to structure your day so the number one thing I would say is structure your day time block if you wake up let&#39;s say at 7 a.m. from 7:30 a.m. to 9:30 a.m. you&#39;re working on your inbox you&#39;re responding to potential clients you&#39;re doing all these different things that&#39;s from 7:30 to 9:30 let&#39;s just say from 9:30 to 10:30 you&#39;re working on your social media posts these are some of the structures that we&#39;re talking about from 10:30 to 12:30 you&#39;re going to walk vacant properties you&#39;re just going to learn how to walk the property understand floor plans material right finish outs all of that type of stuff that you need to understand for a property a two-car garage one car garage a tankless water heater these things are valuable to understand so anyway you reap the benefits from structuring your day you&#39;re doing the same exact thing every single day that&#39;s my number one uh tip now what go go into that time that structure that&#39;s a different conversation and we&#39;ll do that in our next coaching call hey structuring your day I appreciate you man we&#39;re done here with our time we&#39;ve allocated uh 45 minutes for this session so I&#39;m thankful I believe in you I know you can crush it I&#39;m looking forward to our next call to hear more about what you&#39;ve done to be a local present and also the new relationships you&#39;ll be building with those who are already successful within this market so I&#39;m excited for you same I&#39;m excited to checking with you again thanks man we&#39;ll talk soon thank you [Music]

Transcript for:Key Strategies for Realtors

Transcript for:
Key Strategies for Realtors