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Understanding PUBG Mobile's Rise in India

Aug 4, 2024

Why PUBG Mobile is Popular in India

Introduction

  • Presenter: Blackstar
  • Gameplay footage: PUBG
  • Topic: Popularity of PUBG Mobile in India
  • Inspired by a post in the Gamer Connect community

Overview of PUBG Mobile

  • Launch Date: February 9, 2018
  • Player Base: 400 million players reported by June 2019
  • Daily Players: 50 million players
  • Comparison with PUBG PC:
    • PUBG PC launched on March 23, 2017, with 50 million players in a year
    • PUBG Mobile gained 400 million players in the same time frame

Reasons for Popularity

  1. Free to Play

    • No initial purchase required, making it accessible to all.
    • Limited in-game purchases are cosmetic, not affecting gameplay advantage.
  2. Accessibility

    • Most people in India have smartphones, making it easier to play.
    • Gaming PCs are expensive, with high costs for parts compared to the West.
    • Financial dependency on parents often limits teens' ability to buy gaming rigs.
  3. Smartphone Market

    • Expanding mid-range smartphone market in India.
    • Increased internet penetration due to affordable data plans (e.g., Jio).
  4. Emulator Availability

    • Tencent released an official emulator, allowing PC gaming without high-end hardware.
    • Players with low-end hardware can access the game on a larger screen.

Streaming and Viewer Preferences

  • Comparison with Apex Legends:

    • Apex Legends player count: 50 million as of March 2019, but not as popular in India.
    • PUBG Mobile has a larger player base, leading to more relatable content for viewers.
  • Viewer Engagement:

    • Audiences prefer watching relatable content from games they play.
    • Competitive games (CS:GO, PUBG, Dota) have better viewer engagement due to familiarity.
  • Streaming from Emulators:

    • Many streamers use emulators to play PUBG Mobile on PC for cost-effectiveness.
    • Capturing mobile gameplay requires expensive equipment (capture card).

Ethical Considerations

  • Playing on emulators is not illegal but can be seen as unethical.
  • The point raised about unequal competition between mobile and emulator players.

Conclusion

  • Summary of reasons for PUBG Mobile's popularity in India.
  • Encouragement to engage with the video: likes, dislikes, comments, and subscriptions.
  • Thank you for watching.