i feel like this is the most underrated things in AI right now no one's talking about it so there's a guy on Twitter pitch deck guy he goes and he scrapes SEC filings when people launch a new fund or anything and he will do cold outreach to them and say "Hey congratulations i'd love to make a pitch deck for you here's my portfolio." What does he charge 3500 bucks nick Manis has an API that could be fully automated as of today you're just like giving value to them right away that's genius oh my gosh that's a great idea how easy would it be at first I was like this is just deep research no here's what Perplexity Labs does how do we make money on this okay so I am chalk full of ideas today but I have one that's literally 10 minutes old like I just bought the domain name 10 minutes ago and Replet is building it literally as I speak cuz I just can't wait i'm not going to lie Nick you kind of inspired this idea oh am I going to be offended by this no no no you're not you're not okay so recently on your podcast Nickonomics you've been asking people every day how are they using AI right it's true and so I've just been thinking of that question how are you using AI how are you using AI and it's like I feel like that's going to become a standard question over the next decade right like what do you do for work what do you do for work what like that question will never get old but instead it's going to be not it's going to replace it but it's it's going to be that type of question where it's like oh how are you using AI right because that is the hardest part with all of this is just thinking of how to use it like oh my gosh this new feature is amazing it's going to change the world how do I use it or more importantly where in my business or where in my life do I apply this cuz I just don't know and it's too much you don't even know where to start you don't even know which question to ask to get started like okay which of these tools do I even use to get started i I totally agree yeah okay so I went to namecheep and I looked up how do you use aai.com and it was not taken no no it was not taken so I bought it and then such a good name it's a good name i'm gonna share my screen and I I went to Google Trends i did this after I bought it to be fair and I'm sharing the Google Trends chart of the phrase "How do you use AI?" It peaked like at the local peak was February which is interesting i think operator maybe operator came out in February that sounds operator yep that sounds about right but it's still climbing like if you're just listening it's a it's a good-look chart okay and so I started thinking and this is literally 10 minutes old so this is probably a bad idea at this point but you'll help me make it a good one right right and I'm not thinking of a billion dollar idea right now i'm just thinking of a rapper some sort of a a website a gimmicky website maybe a newsletter something this is what I have Replet building me right now can I read you the prompt yes okay i want to build a website where people can merely submit ideas to others of how they are using AI this is the key but you can only see everyone else's use cases once you submit your own use case and then you can upvote others ideas of how to use AI after you submit your own so it's like you have to give to the system before you get back from the system you got to give did you give and then they can subscribe to be notified of all the top upvoted ways people are using AI every week so upvotability you can't see anything on the website until and when you go to the website it's just an open cursor box just like you see on replet or chadypt or anything and you could type in abcd and get something it doesn't matter right and then once you type it in you can see a bunch of use cases you can upvote yada yada yada and then as like a newsletter play or an email capture play you could say hey we'll take the top five most upvoted ideas and email them to you every week what do we think I I love it I think it's an amazing idea it's kind of how I feel about AI I generally speaking is it's an idea generator i'm the guy who's in a group when we're trying to figure something out i'll throw out the first bad idea because we kind of need that first bad idea at least to second through 13th maybe all of them maybe every idea bad idea maybe every idea that comes up that's bad in that conversation is they're all from you for instance but when you're brainstorming you need somebody to throw out something first and then you can make a decision it's It's kind of like when you're at home and your wife's like "Hey honey do you like the blue color for this wall or the yellow color for this wall?" No matter what you say she's going to go with the opposite it just finally gives her an opportunity to be like "Yeah I don't like that i'm going to go the other way." Right that's kind of how that's how I view AI is I get like the first iteration from it and I'm like "Nah I don't like that." And then I start working with it so I yeah I think there's a ton of demand from people just to hear how other people are using AI just for an idea that they can kind of steal and apply to their life or like if you want her to spend time with you you say "Hey do you want do you want to spend time with Raul or myself tonight your private tennis coach?" And you always suggest Raul because then she'll hang out with you right yeah i you know oddly oddly enough she she just always tends to pick Raul that's really weird no matter there's really no correlation to what I say yeah and sometimes she doesn't even wait for my answer it's like she knew what I was thinking okay here's why I like this idea again you and I don't talk before we do these things one of my ideas today is I love personality quizzes i know everybody does because you're like I want to know which house of Gryffindor or you know which house of Hogwarts I would be in am I Gryffindor am I Slytherin and you do this personality quiz like my son he wants to know which Marvel character he is like we all want to know what our personalities are and I've actually I've created a few of these i'm I'm going to share my screen so here's how this works i make you free videos i actually know what I'm talking about i have no greasy sales pitch at the end and if you implement what I talk about you'll make a lot more money and have a better life and all I ask for in return is that you hit the subscribe button and maybe even the notification bell just like that thank you hang with me for a second i promise that this is going to make sense i interviewed a bunch of people for my podcast and I was just like trying to figure out what what do they do with AI and so from all of their answers I was able to kind of understand which LLM people use for which use cases i went to chatbt and I was like "Help me create this quiz based off of all of this data." And so it helped me create this quiz i went then to lovable and here it is right this is the entrepreneurs guide to LLMs which AI model is right for your business and there chatb there's claude there's perplexity and there's grock and the quiz helps you identify which AI model aligns with your specific business goals your ideal AI implementation strategy and which AI tools deliver the highest ROI for your situation you know you start the quiz and then it just starts asking you questions what's your comfort level with tech etc etc so I'm not going to go through the whole thing it's a great idea but to your point the thing that AI is really good at right now these LLM is taking a ton of data filtering it and kind of regurgitating it in a way that is concise it's not yet good at creating novel ideas but it's really good at taking a lot of information and synthesizing it and giving it to you so along the lines of what you're talking about I think that there are tons of opportunities to use AI to give other people ideas of how to use AI this is one example this will give you an idea of like should I go with Grock should I go with Chad CPT should I go with Google you know which one of those you go through this quiz you answer some questions and it just spits out a general hey you're not very tech-savvy just go chatbt it's the best user interface right but I think there's a million sort of niche implementation or offerings that you can create around this how do you know yourself better like I'll just go through this really quickly i'm just going to click on some of these blah blah blah and I'll show you at the very end this is what it looks like and again it's using the LLM of course I got to have a gating mechanism you got to put in your email if you want to see your score boom here's my profile i'm the client whisperer yeah my primary model is clawed and then it gives me all the reasons for that etc so your idea which is like a community of sharing idea and in order to get into it you've got to give i think is freaking brilliant because it just automatically gets people to engage this is another type of idea playing on that how do you get AI to reach into you and your insights and give you a recommendation of what might or might not be useful to you and obviously this is one way I've kind of applied it that is amazing how long did this take you realistically so this was the first time I did it so it took me a couple of hours if I were to do it now probably an hour because what you have to do is I have to take all the data synthesize it put it in a format where then I can go to Chacht and say "Hey create the quiz for me." Mhm and then chatbt creates the quiz and then I go to lovable and I go back and forth blah blah blah and then it it creates this so it it's honestly doesn't take that much intellectual power it just kind of takes some time to go through the steps i'm sure there's a way I could even automate it i just haven't done it this is beautiful so can I keep building on this yeah please okay so along this idea I think there's a huge opportunity for someone to step into this space you've heard of Dribble mhm okay again there's another company well-found i was doing some research contra like these are niche job boards effectively where they're only targeting you know one specific skill set like dribble is very specific these are designers yeah well I believe is very specific it's like angel list job listings or something like that so these are like VC angel listing startups but they found a niche they're not everything to everybody i think by coupling this like quiz idea with a job board you could match job seekers and job offerers employers with each other that's personality based and not necessarily skill or background based because many times you get into a position it's like oh they just didn't match mesh they weren't a cultural fit and most companies is my belief if they're a cultural fit you can kind of train them on the things that you want them to do so you could apply this think to any niche globally you could apply this to any niche you could build a company that's just matching people who are digital designers for painting companies maybe that's too specific but I think pretty easily you could build a rapper you could build a software platform etc that's like highlevel VC land tech opportunity but I think for smaller companies so for people like you and I we could create our own internal quizzes you're hiring people for your content team i'm hiring people for my content team like a MyersBriggs for the culture that we want to see in our companies exactly and we have so much data about us right we can say like "Hey Chachi create a quiz that somebody can take that will mesh with me." A quiz that will prove if someone is good working for someone that's very insecure you know what I'm saying yeah like for that would be for you not like that would be for me that would be for me yeah yeah yeah yeah it's asymmetric right like I don't have to pay for the for MyersBrig access i don't have to have them log into a specific website or get credentials for it it's like hey I created this rapper take this quiz i want to see if we're a mesh and at least it would give me some insights into where their strengths and weaknesses are so that would be like an internal thing that pretty much any company pretty easily could create a rapper that would do that dude dude what are you going to pay a recruiter to place someone like we're talking 30% of first year salary 10 to 30% i mean it just depends on the role and the recruiter yeah $150,000 a year salary $10,000 to place someone let's say you set up an automation to message everyone on LinkedIn that is in HR in hiring and you say "Listen I match people with HR departments based on their personality type or their culture fit but this is very unique i want to know exactly what your company's culture fit is would you mind simply taking this quick quiz and I'm going to tell you exactly what your score is and then worst case scenario I send you some qualified applicants and then that hiring decision maker they fill this and it might take 10 20 minutes it's like a type form you don't know when it ends you've got sunk cost fallacy you're just answering answering answering and it's building a p like an archetype of your company exactly the type of person that you like to hire right and then it spits out a result it's like a numerical result or And then on the other side of that equation you you send a similar quiz that matches it up with job seekers and then you can send notifications to the hiring managers of saying "Hey hey let's say it's a scale of 1 to 100 hey your perfect score of a perfect candidate is an 87 look at these 87s that we just found that just filled out the same form right look at these 85 to 88s that we just found." And then you could match them and place them oh dude okay I'm going to go on the other side of it this could be a massive differentiator for any company that they build their own quiz it's like hey and I don't know you're better at this than I am i don't know how they would get people to take it but let's say they build their own quiz it's a lead magnet people start taking it and then they're just they're just building in order to get the quiz results you've got to put your email in so they're just building this list where anytime they have an open position coming up they can go to the list and be like "Oh yeah shondaanda 857 she was a nine in these skill sets let's reach out to her." So let's think of a company that has a really it's like they could white label it from us right like they would use it internally yeah or let's use you an as an example how many followers do you have across platforms now 3 million 3 million let's say that you decided next week that you're like "Hey guys I built this cool quiz with AI it only took me 20 minutes check it out." And it was specifically for this like it was asking questions about potential employees for every video that you post how many views do you get 800,000 okay 800,000 to to a million and let's just say 1% of those people so 8,000 people to 10,000 people actually go and fill out the survey you've got 10,000 people who filled out the survey with an email address that you can go at any time now to query if you're looking for a position if you're like "Oh I need an accountant oh I need a whatever social media manager i'm going to go look at this list right now and see how many of them actually matched with my company's culture score." It's a no-brainer dude think about that for HR department even like big companies HR departments they could easily build this within an HR department it's not hard yeah and you don't even have to include questions about their skills it could only be questions about their personality you know totally or their their preferences do you ask any random questions in your interviews what are some of them like historically throughout your life what have you been like abnormally obsessed with one question that I always ask is which one of these scenarios stresses you out more being dropped into the middle of a foreign country with no plan no itinerary no idea where you are or going to a foreign country and every minute of every day that you're there is scheduled out to a tea and you have no flexibility to do anything outside of what's scheduled for you now which one of those would give you more stress oh this a scheduled one for sure yeah it's the second one right like so usually if I'm interviewing a marketer to be honest if they're like "Oh the first one would trust me out more." I'm like "Yeah you're not going to be a good cold caller." Like if you don't do good in ambiguity I'm not and I know like there are a lot of other factors there but that's one of the questions that I ask so to me the whole quiz would be those types of questions it's not going to be like "How would you rate yourself as a team player?" F because everybody's going to answer that question the way that they think the employer wants to hear it so video is cool but you know what's better long form audio via podcast and my newsletter tkopod.com go there to subscribe for free to my newsletter it's one email a week very tactical and then go to my audio podcast three episodes a week stuff like this you're going to love it all free no sleazy sales pitch tkopod.com because if you ask them do you have a high tolerance for ambiguity absolutely I do but you don't really know if that's true if that's what you're really getting at right like right another just quick interview question I love is kind of it's very similar to yours i think I stole this from my first million but it's like what was the last project you spent all night working on or lost sleep over like I just want to hear what they nerd out about like what are you obsessed with that's a really interesting question okay can I go next all right so have you played around at all with Manis's new feature of creating pitch decks no i've read about it but I have not played with I feel like this is the most underrated things in AI right now no one's talking about it why aren't we talking about this i'm going to share my screen well you're pulling that up so I I've messed with GPT40 right and the PDFs and the slide decks that they can build are incredible but you have to build them sequentially and you have to build them one at a time it's not just going to spit out 10 slides for your slide deck so what you're saying is Manis actually spits out the whole deck holy crap i'm going to share my screen all right so this is Manis this is my prompt this is the whole thing make a PowerPoint deck for me showing the growth of the RV park industry like no details nothing okay and it worked it worked it worked it worked for 12 minutes and 31 seconds and it spit out this 12 slides holy crap where did it get that hold on no go back to the first picture dude I could be wrong have you used this picture before in an RV deck it looks really familiar it looks like one that I have used but I don't think I've used this exact one okay but I mean look at this oh my north American market growth RV ownership this looks like the deck that I use for the same purpose now does Manis do you have this deck in Manis like is it pulling from stuff you've already created or is this No totally you asked it about RV park stuff yeah I didn't teach it anything isn't that crazy so when I use chat GPT it spits it out as a PDF it's uneditable is this editable it's spit it out as a PPT as a PowerPoint really holy crap man so side quest here how much are you using Manis right now not that much i just started playing around with it when this new feature came out i was using it a month or two ago but I I just moved on what were you using it for a month or two ago it's like agentic like features it kind of acts like operator but it wasn't as good in my experience and so when I didn't like that output I just I went back to CHPT what are people using Mantis for right now manis yeah that's what I said i think they're using it for this a lot i don't know it's a Chinese-owned company and so kind of TBD on what's happening with our data here but we'll see i think it'll work out but we'll see how big is the pitch deck industry it's multi-billions the corporate world is built on pitch pitch decks yeah yeah this it's the modern idea conveyor that we use yeah so there's a guy on Twitter i think he's the pitch deck guy and his whole business this is it he goes and he scrapes like the filings SEC filings when people launch a new fund or anything you know people that are about to need a really nice pitch deck and he will do cold outreach to them in the right time the right moment and say "Hey I saw you launched a fund for buying single family homes congratulations i'd love to make a pitch deck for you here's my portfolio." What does he charge 3500 bucks love it and they look really good they're really good so Nick Mannis has an API who's stopping you or anyone from building an agent or an app or anything uh it could be just an automation with with Gumloop or Lindy or Zapier that scrapes all those SEC filings the funds that are launched permissionlessly goes to Manis through the API and says "Here's all the information for this fund i want you to make a really good-look pitch deck according to these pitch decks i wanted to have this design and send it back to me." Boom you get it then you go to Apollo or any other feature that finds people's contact information and you cold email the pitch deck to them with watermarks that says "Hey congratulations on the fund i made you a pitch deck would you like to buy this here's the first five slides." That could be fully automated as of today okay so there's the pitch deck guy and then there's Matthew Gore i had him on my podcast he's the pitch deck cowboy he has a like that's his business is he built pitch decks for people funny story really quickly i was on my way to Bogus Basin in Boise Idaho i'm buying a freaking burrito at this random place order it i'm picking it up and this guy next to me goes "Are you on Twitter?" And I was like "Uh why yes I am." He's like "Are you co-founders Nick?" I'm like "Yeah yeah." He's like "I'm the pitch deck guy." I was like "Wait what?" He's like "Yeah yeah yeah i'm the pitch deck guy i live in Dallas but I I'm actually from Boise." So just like Yeah randomly on my way up the hill I met him which was which was crazy yeah totally random i think that the ability to convey a story is like so valuable that most people think of pitch decks as like oh a major presentation or I'm trying to raise money or it's like something super serious i think just the ability of pitch decks to convey any idea is so valuable that yes there's the SEC filings but you could permissionlessly offer this as a marketing agency as a way to get clients you're like "Hey Ethan Driscoll this would be a perfect like cold outreach for him just to permissionlessly have Manis take all of his ideas put them into a slide deck by scraping whatever the list is that he's created off the internet and just generate business that way." Yeah I I love your idea i also think there's a bunch of different applications you could use for for cold outreach dude two more ideas you heard of slideshare.net no they get it's either five or 10 million visits a month what the freak it's just a website for uploading your slides your decks to like to be hosted to be viewed right so if you go to slideshare.net you can see like Netflix's famous 125 slide presentation on culture there and then you can also see you know Econ 101 from Alabama Community College some student group they uploaded there so they could present it in class and like it has three views hundreds if not thousands of slides are uploaded to slideshow.net that every single day this company sold to LinkedIn in 2012 for 112 million and then they sold from LinkedIn to Scribed for I don't know how much it wasn't disclosed so this is a big business it's a 9 figureure business why not like do the same thing with that like create a permissionless thing that anytime a new slide is uploaded to Slides Share you revamp it you redesign it so instead of making one from scratch for the SEC filings you're just redesigning them sending them back to the original creator and saying "Hey you may like this better you may not if you do buy it for 20 bucks 200 bucks whatever and automate it and automate it." Or you know teachers paying teachers teachers pay teachers.com it's a place for teachers to sell the layered lesson plans you could go on there it's such a good name hey teachers paying Teachers.com what do they do well they pay teachers you could go on there and like DM mass DM all the teachers that are selling lesson plans and say "Hey why don't you sell a pitch deck alongside the lesson plan?" Like a lesson plan is great but you'll probably sell even more if you have a pitch deck version i'll convert that for you for 20 bucks what are we doing or anything with a lesson plan people who teach church like we'll say we have a lesson plan for Sunday what do we typically do we're like uh maybe we have something on our iPad whatever we could just easily upload an outline and be like "Hey create a PowerPoint presentation based off of this." Mhm what are we talking about right now dude what are we doing what are we doing why are we even talking right now we need to be grinding building my gosh we're wasting our Maria close the rest of my day i don't know who Maria is oh can I build off this for a second please all right so it's not easy but what you and I are talking and we're like "Oh dude why wouldn't we do this all we have to do go to Chachi enter this prompt blah blah blah and then it automates here and all of a sudden we've got a product." I still think for many people the prompt is like the hardest thing for them to get past like to think creatively enough in order to get the prompt to give you the output that you want is incredibly hard and I found something this week that I want to share with you it's going to be stupid simple and you're going to make fun of me but I think has one of the best pieces of advice I've ever gotten when it comes to prompting are you ready for it yep all right here we go all right so you've probably seen this this was a Reddit post and this guy's talking about how he uses the LLM to generate prompts for him so in the example that you just gave where you're sitting there and you're like I want Mannis to create me a slide deck based on this information but like how do I even give it the specific information that I want in order for it to create the slide deck he's essentially teaching you how to create the prompt by using the LLM to create the prompt so the first thing that he does is he tells the LLM generate a detailed prompt engineering guide the audience is let's say graphic designers so you can fill in the role there and the role might look like book author software developers customer support whatever and then he pastes in five examples of how I want my prompt to work so what he's doing there is he's giving it context to draw on he's helping the LLM understand what exactly he's looking for by providing it with five examples of products that he really likes you got to give it more context no matter what got to give it more context all right and now this is probably the best advice I've ever read this next one I then instruct it to quote "Generate a prompt that could have generated the examples outputs and include a better set of examples." Dude that blew my mind when I read it so so he's sitting there and he's like "Hey hey this is who you are you're a graphic designer here are five outputs that I really really like now I want you to to reverse engineer it and think of what the prompt would be that would create the outputs that you're currently seeing m so it's getting the LLM to think about okay what are all the different elements within the examples that are given to me that I need to get to in order for this prompt to generate something similar to what I'm seeing mhm what do you think of that that's genius like I want to hang up right now and test this have you read this before i feel like this is something that you seen this mhm it blew my mind because it's like so simple and yet it's going to be so impact i've already started using it and the outputs that I'm getting are way better than I've ever used than I've ever gotten before it's pretty incredible how long does it take though to put all this together which part like the five examples mhm yeah obviously it depends on what you're trying to build i've been using it for content and like podcast ideation so from that perspective it's it's been fairly easy because I I kind of know exactly what I'm looking for and I can go and find the outputs if I was starting a business from scratch like we were just talking about the slide deck generator I would probably have to go and find just five slide decks that I think look really good i don't know where I would go and look so then the key is to say "All right look at these five slide decks give me a prompt that would produce something that looks like these five." Yeah and again back to what we were originally talking about it may not even give you a good output but it'll at least start you down the road of messing around with this so you're going to see the the next steps actually build on this so then he goes to a new chat and he says generate a detailed prompt evaluation guide the audience is graphic designer so what it's telling that LLM is basically help me audit a prompt and give me a guide that I can use to audit that prompt he then takes that what it's created and he pastes it into the original prompt and then he tells it generate three improved alternative prompts based on this based on the evaluation of the prompt and then he picks the best one so effectively what he's doing is he's like getting the LLMs to massage it to a point where he likes it and it makes sense now there were some comments on this that I thought were hilarious one guy who was like I honestly thought of that guy who you love on Instagram who's always making fun of the business gurus and the the quote was like and then what I do is I write a prompt that asks it to evaluate the prompting that I wrote in order to evaluate the prompt that evaluates prompts it was like wait what the freak so it does get pretty meta here but you're using the LLM to leverage your time and get you to a place where you can actually create these prompts really quickly I'm so excited to use this This is perfect i know it's pretty cool right i've heard about asking the LLM what to ask it like "All right all right here's what I want here's what I'm looking for i want to make a a delicious tomato salad what should be the prompt I give you to give me the best output possible?" That's like level one and this is like level seven of that there are two things that I can remember that have been like "Oh that's genius." And always have stuck with me when it comes to AI one of them you gave me which was remember this when you're working on a thread and it tells you something or it spits something out and you're like hey remember this makes a mental note the other one is this it's like okay I like this graphic design or I like this ad copy what's a prompt that you would have written in order to get this output like that to me is genius because you are reverse engineering and that's that's effectively what we're trying to do anyways when we see stuff that we're trying to copy oh that's gold Jerry all right what do you know about Perplexity Labs i know a lot but assume I know nothing okay cool cool cool yeah yeah yeah yeah because I know a lot but I know our audience doesn't yep yep so I didn't know much about it until earlier i I've been playing with it quite a bit you do have to have the $20 a month Perplexity plan but at first I was like "Oh this is just deep research." Like Perplexity already had deep research it was fine this is just more deep research no no no so here's how perplexity is different from deep research so let's say I want to know the like the market landscape of all the keto apps out there i want to build a keto app and I want to know how profitable are the ones that already exist what's their cost per acquisition if they're using Facebook ads how many downloads do the top five keto apps get i want to know all this stuff i'm going to go to deep research either on Perplexity or on ChatGpt and give it that prompt and it's about 10 minutes later it's going to give me thousands of words with like a really thorough output here's what Perplexity Labs does i just prompted this and uh uh my prompt was build an interactive chart showing the correlation between sourdough baking and RV traveling in a postcoid world i don't know why i just that's all I can think of so it gives you like multimedia it gives you the information you're looking for in different ways it will use charts it will use PDFs that you can download where appropriate it's kind of the difference between having an intern go do a little research for you and sending you a memo and then having a six-figure employee that's like a researcher going out and spending weeks aggregating all this data knowing when to use a chart when to use text when to use pictures when to use a PDF that's kind of the difference between perplexity we're looking at if you can't see this right now is there's an interactive chart what's on the X and Y axis sourdough market size in millions and then time period yeah and then market size and RV shipments in thousands so RV shipments in thousands is over here oh so I'm assuming that the red is RV shipments yes so that's seasonal basically uhhuh yep interesting goes up in the summer and so you asked if they were correlated does it say it's correlated yep it's negative z4 weak negative correlation suggests inverse relationship during certain periods interesting dude it gives you the chart so you can visualize it but then it actually gives you a write up yeah like as And here's a non-interactive chart showing the same thing but these are proprietary charts these are not like they went and scraped the web and found some Yahoo who made this and posted it made these yeah it I think it took just took raw data from the web and made these itself and look here's a here's a PDF or a CSV I can download so sometimes it gives you a CSV PDF whatever you want the sources on everything h So how do we use this how do we make money on this got to make money on this got to figure out how to make money on this i mean to me it just goes back to this allows you to leverage your time even more as companies get bigger and they have more resources they can throw more resources at smaller problems so this would be an example of a smaller problem it's like in the past I'm growing a company I need to do all this research but you Chris Kerner as you're doing all the market research you're kind of like internalizing all of this stuff right you're looking at different websites you're reading different blog posts whatever you're reading different charts this gets you all the information that you would have otherwise gone out and just surfed the web for quickly in a format that you can digest so to me it would be a business built around servicing decision makers people who who have high leverage positions that are making decisions all day and that's kind of where you get to as you grow your businesses dude like look at this prompt result asking about the keto app market it's all right here all the iOS ratings the annual price how many weekly downloads weekly revenue active users like and it has 37 different sources for this data like this is crazy this would be like if if I got in this ideation frenzy late at night as I often do and wanted to I really wanted to launch this keto app I would stay up all night like just doing this research that it did for me in 11 minutes okay here's a lead magnet I think would be really cool digital agencies they could be doing anything they could be doing automation they could be doing AI implementation within a company they could be digital marketing graphic design anything if they use this and they generated a report for every company that's on their list cuz every every one of these businesses has like an ideal customer and let's just say your ideal customer is importers of pastel fabrics i don't even know you generate that report one time and you email it to them as a lead magnet to get your foot in the door so then it spurs the next conversation because you're giving them something of real value where it's like "Hey next year these are the projected I guess I don't even know tastes that are going to be in the pastel market i know you make these decisions every single year around this time hopefully this helps you the automation guys at automationlabs.com whatever it is they're going to read that they're going to see that you you can track whether or not they open it and then you can easily follow up with them the next day next week whenever but it's a really cool lead magnet that like that's really valuable we talked about this before IBIS World where I work they're charging $2,000 reports that's a $2,000 report potentially right there that you can just use as a lead magnet now as a lead magnet think about that yeah I know like if you're a consultant like how big of retainers could you get by leading with something like this dude any business that wants a customer name a business that's B2B hvac Supply cool hvac Supply i'm an HVAC supply company and I'm looking for HVAC business owners why don't you just send an industry report for their specific market to every single HVAC owner hey yeah it pulls in real estate data it pulls in Yeah yeah here's where the growth trends are of your market overall here's the age of properties in your market here's the I don't know typical home value here's the supply whatever it gives like the whole entire thing thought you might like this for your market hope you enjoy let me know if you have any questions you're just like giving value to them right away and who are they going to call the next time i mean not necessarily everybody's going to call but just in terms of a lead magnet and building trust with people that would be phenomenal in B2B sales any B2B sale that's a freaking cool idea that's a freaking great idea all right what' you think please share it with a friend and we'll see you next time on the Kerner