Overview of AG Greena's Progress

Jul 10, 2024

Overview of AG Greena's Progress and Future Plans

Introduction

  • Presenter: Simon, CEO and co-founder of AG Greena
  • Purpose: Provide an overview of AG Greena's activities in the past year, address the delay in issuing credits on Vera, and outline future plans.

Thank You to Participants

  • Gratitude extended to participants, both new and long-term farmers.

Development and Growth

  • Significant growth in the past year:
    • Expansion from 0.5 million hectares to over 2 million hectares across 19 markets in Europe.
  • Importance for buyers of carbon credits:
    • Buyers seek scalable solutions across multiple markets.
    • Strength in being part of an international platform in the voluntary carbon markets.

Shift in Buyer Focus

  • Transition from low-affinity avoidance credits to high-quality removal credits.
    • Soil carbon credits align well with this focus.
  • Mobilization in the supply chain:
    • Food and beverage companies are investing in helping farmers transition to regenerative practices.
    • Aim: Reduce Scope 3 emissions.

Importance of Vera Approval

  • Vera is the de facto standard for high-quality credits in the carbon market.
    • Seen in regulations and buyer preferences.
  • Two years of effort to achieve Vera approval:
    • Complexity and importance of the program being watertight.

Timeline for Vera Validation

  • Uncertainty in the exact timeline for Vera validation:
    • Best estimate: Q3 for validation.
    • No guarantees can be issued.

Focus on Long-Term Sustainability

  • Importance of getting the program right for long-term benefits:
    • Ensuring validity and sustainability over short-term gains.

Conclusion

  • Encouragement to stay tuned and best wishes for a great summer and harvest.