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Overview of AG Greena's Progress
Jul 10, 2024
Overview of AG Greena's Progress and Future Plans
Introduction
Presenter
: Simon, CEO and co-founder of AG Greena
Purpose: Provide an overview of AG Greena's activities in the past year, address the delay in issuing credits on Vera, and outline future plans.
Thank You to Participants
Gratitude extended to participants, both new and long-term farmers.
Development and Growth
Significant growth in the past year:
Expansion from 0.5 million hectares to over 2 million hectares across 19 markets in Europe.
Importance for buyers of carbon credits:
Buyers seek scalable solutions across multiple markets.
Strength in being part of an international platform in the voluntary carbon markets.
Shift in Buyer Focus
Transition from low-affinity avoidance credits to high-quality removal credits.
Soil carbon credits align well with this focus.
Mobilization in the supply chain:
Food and beverage companies are investing in helping farmers transition to regenerative practices.
Aim: Reduce Scope 3 emissions.
Importance of Vera Approval
Vera is the de facto standard for high-quality credits in the carbon market.
Seen in regulations and buyer preferences.
Two years of effort to achieve Vera approval:
Complexity and importance of the program being watertight.
Timeline for Vera Validation
Uncertainty in the exact timeline for Vera validation:
Best estimate: Q3 for validation.
No guarantees can be issued.
Focus on Long-Term Sustainability
Importance of getting the program right for long-term benefits:
Ensuring validity and sustainability over short-term gains.
Conclusion
Encouragement to stay tuned and best wishes for a great summer and harvest.
📄
Full transcript