Nicity Business Creation and Branding

Introduction

• Use ONET Interest Profiler to discover interests and suitable job sectors.
• Inspiration for Nicity business based on interests.
• 6-week PBL experience focused on voice, choice, vision, interests, and values.

Six Nicity Sectors

1. Arts and Humanities

   • Involves literary, cultural, artistic, athletic, and entertainment activities.
   • Interpret and communicate concepts through various forms (writing, acting, dancing, etc.).
   • Example ideas:
     • Acting school for young people.
     • Art museum for Nicity citizens.
     • Sports team or gym for special needs individuals.
   • Example Logo: New York City Artist Corps
   • Food for Thought: How can you tell the business is related to arts and located in NYC?

2. Business and Information Systems

   • Supports public and private businesses by managing people and information.
   • Activities include planning, training, promoting, consulting, researching, reporting.
   • Example ideas:
     • Small business consulting firm.
     • Special information system (e.g., Nicity Net).
   • Example Logo: Opex Data Storage
   • Food for Thought: How does the logo convey data storage?

3. Health Services

   • Provides healthcare to address physical, mental, and emotional needs.
   • Example ideas:
     • Art therapy center for teens.
     • Mobile medical outreach.
     • Elder care facility focused on healthy living.
   • Example Logo: Hark Healing Arts Reaching Kids
   • Food for Thought: What indicates the logo focuses on children's art therapy?

4. Engineering and Technology

   • Uses technical skills to design, maintain, and repair equipment and structures.
   • Example ideas:
     • 24/7 Quick Response Team for infrastructure issues.
     • School for hands-on engineering and AI skills.
   • Example Logo: New York Energy Summit
   • Food for Thought: How does the logo relate to clean energy and New York?

5. Natural and Agricultural Sciences

   • Studies, cares for, and protects environments and natural resources.
   • Example ideas:
     • Teen environmental task force.
     • Urban rooftop farm.
     • Company for rainwater collection and cleaning.
   • Example Logo: East New York Farms
   • Food for Thought: What elements make it clear that it’s an urban farm?

6. Human and Public Services

   • Provides protective, social, educational, and community services.
   • Example ideas:
     • Parenting classes for new parents.
     • Educational center for conflict resolution.
   • Example Logo: Reaching Out Community Services Food Pantry
   • Food for Thought: What does the logo indicate about the company’s mission?

Conclusion

• Imagination, creativity, and passion are key to creating and branding a beneficial business or service for Nicity citizens.
• Anticipation for the businesses and services to be presented at the end of the 6-week period.