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Objectified Documentary Overview

Sep 2, 2025

Overview

"Objectified" is a feature-length documentary exploring the relationship between people and manufactured objects, focusing on the designers who create everyday items. The film examines creativity, consumerism, identity, and sustainability through interviews and footage of influential product designers.

Documentary Themes

  • Explores how everyday objects—from toothbrushes to technology—impact our lives and shape personal identity.
  • Highlights the creative processes behind product design and the continual reinvention of manufactured environments.
  • Addresses topics of consumerism, personal expression, and the sustainability of design choices.
  • Investigates what our choice of objects reveals about society and individual aspirations.

Production Details

  • Directed by Gary Hustwit as the second film in his design trilogy.
  • Premiered at the SxSW Film Festival in March 2009.
  • Screened at film festivals, cinemas, and special events worldwide.

Public Reception & Comments

  • Received a user-generated rating of 7.40/10 based on 392 votes.
  • Viewers found the documentary insightful and inspirational, appreciating its narrative and exploration of everyday design.
  • Some viewers felt the film could benefit from better categorization of stories for improved clarity.
  • Questions about featured interviewees, including one identifying Paola Antonelli, Director of the Design Section at MoMA.
  • Mixed responses from viewers, with some finding the documentary engaging and others less so.

Questions / Follow-Ups

  • Viewer inquiry about the credentials of a female speaker at 1:05:45, identified as Paola Antonelli by other commenters.