Lecture Notes: Column Writing

Lecturer: Teacher Jeremy Jeff

Introduction to Column Writing

• Definition: Column writing is an opinion article; it is like a gas that fills available space in journalism.
• Purpose: To fill gaps left by news articles and editorials.
• Role in Journalism:
  • News is the heart, editorial is the soul, and the column is the personality.
  • Provides personal voice and character to journalism.

Characteristics of a Column

• Regular Feature: Written by the same author repeatedly in a publication.
• Voice and Personality: Shows the distinct voice and opinions of the writer.
• Variety of Topics: Can cover any subject like politics, sports, religion, etc.
• Opinion Focused: Provides deeper insights into 'why' and 'how'.
• Format Elements: Includes a title and byline.

Differences from News Articles

• Columns are opinionated and express personal views.
• Unlike news articles, columns use first and second person.
• Aims to persuade and convince readers.

Writing a Column

Purpose

• Identify Your Purpose: Are you writing to inform, entertain, or educate?
• Target Audience: Know your audience (students, teachers, politicians, etc.) and write in their language.

Content and Accuracy

• Content: Based on facts, information, and data.
• Accuracy: Essential, especially when naming individuals.

Structure

• Format: Lead, nut graph, body, and conclusion.
• Approach: Use Q&A, new ideas, or chronological order.

Writing Tips

Do's

• Timeliness: Provide timely information.
• Simple Language: Use simple and short sentences and paragraphs.
• Local Relevance: Use local names and places for relatability.
• Understand Differences: Recognize differences between column and news story.

Don'ts

• Avoid Jargon: No technical or complex language.
• Topic Consistency: Stick to one topic per column but vary topics over time.
• Over-detailing: Avoid excessive detail.

Column Writing Techniques

• Active Voice: Prefer active over passive voice.
• Quotes and References: Use quotes from interviews and references to authorities.
• Characterization: Paint clear, descriptive pictures.
• Transitional Devices: Ensure smooth flow between paragraphs.

Additional Tips

• Power and Conviction: Write with belief in your viewpoint.
• Focus: Stay on topic and make a strong impression.
• Consider Opposing Views: Acknowledge and address contradicting opinions.
• Simple Analogies: Use everyday relatable examples.

Conclusion

• Format: Start with background (lead), state opinion (nut graph), provide arguments (body), and conclude with restating opinion (conclusion).
• Call to Action: Offer solutions or suggestions in conclusion.

Final Thoughts

• Be Brave: Write with conviction and back up opinions with facts.
• Convince with Evidence: Use facts and examples to support your opinions.