Overview
This lecture covers how finished goods are classified in the cosmetics and personal care industry, focusing on the importance of target groups, legal definitions, application surface, dosage/product form, and product categories.
Classification by Target Group
- Products are classified based on intended consumer (target group), influencing price, retail location, and marketing strategies.
- Target group impacts product formulation, certifications, labeling, and global versus domestic positioning.
- Marketing platforms (online, in-store, social media) are chosen based on target group habits.
- Heritage brands have broad recognition and simple packaging, while indie brands tailor marketing to specific groups.
- Understanding a product’s position in the market can be achieved by analyzing packaging, price, retailer, and marketing.
Legal Definitions and Hybrids
- Products may be classified as cosmetics, drugs, or hybrids (e.g., an anti-dandruff shampoo with both drug and cosmetic claims).
- Hybrid products contain active pharmaceutical ingredients and must present drug facts labeling alongside cosmetic claims.
Application Surface
- Application surface refers to where the product is intended to be used (skin, hair, etc.).
- Routes of exposure, including incidental contact (e.g., hairspray contacting eyes), affect safety evaluation and labeling.
- Safety testing includes evaluating potential irritation or adverse effects on all possible application areas.
Dosage Form and Product Form
- Drugs are classified by dosage form (specific dose to administer), while cosmetics are identified by product form (e.g., cream, lotion).
- Product/dosage form influences formulation process, ingredient selection, and testing requirements.
- Understanding product form aids in establishing stability and quality control procedures.
Product Categories
- Products are grouped into broad categories such as color cosmetics, hair care, skin care, and hygiene.
- Each category contains common product types and typical ingredient profiles.
Key Terms & Definitions
- Target Group — The specific demographic intended to purchase or use the product.
- Heritage Brand — Long-established brands with broad recognition and simple, consistent packaging.
- Hybrid Product — A finished good that is both a drug and a cosmetic, containing active pharmaceutical ingredients and cosmetic claims.
- Application Surface — The area of the body where a product is intended or likely to be used.
- Dosage Form — The form in which a drug product is produced and administered (e.g., tablet, ointment).
- Product Form — The physical form of a cosmetic product (e.g., lotion, cream).
Action Items / Next Steps
- Review the PDF for examples of product categories and their common products.
- Prepare questions for the discussion board if clarification is needed.