Digital Marketing Introduction

What is Digital Marketing?

• Digital marketing is the promotion of a product, service, or brand online.
• Marketing is done using various platforms on the internet.

Components of Digital Marketing

• SEO (Search Engine Optimisation):
  • On-page and off-page SEO
  • Contribution of AI and its impact
• Performance Marketing and Paid Marketing
  • How to write perfect ad copy

Scope of Digital Marketing

• Nowadays, every business desires digital marketing.
• Wider reach, better targeting, and cost-effectiveness.

Importance of Digital Marketing

• Due to the internet and digital platforms, there is a high demand for digital marketing today.
• Compared to traditional marketing, digital marketing is becoming more effective.

Role of AI in Digital Marketing

• Use of AI in website audit, keyword research, and content generation.
• AI saves time and makes tasks easier.

Paid Advertising

• Search Engine Marketing: Use of Google Ads.
• Social Media Marketing: Advertisements on Facebook, Instagram, etc.
• Display Ads and Video Advertising

Points to Consider for Paid Ads

• Identifying target audience and selecting the platform.
• Budget management and ROI (Return on Investment)

SEO (Search Engine Optimisation)

• An important part of organic marketing.
• Technical aspects related to SEO

On-page SEO

• Content quality and keyword density
• Meta tags and URL optimisation

Live Training and Practical Experience

• Live training batches by WQube Tech
• Work on real-time projects and case studies
• Placement assistance and use of AI

Resume Building and Job Preparation

• Creating a perfect resume using AI
• Interview preparation and placement assistance

Marketing Through Social Media

• Benefits from both organic and paid methods
• Enhancing brand presence and engagement on social media

Conclusion

• Digital marketing is a necessity of today.
• It is crucial for business growth and brand building.