Kinesiology 2314: Sport Management Lecture Notes

Introduction

• Subject: Management principles applied to sport management.
• Importance: Foundational aspects of Sport Management are borrowed from business management.

History and Definition of Management

• Managers are responsible for maximizing resources (financial, physical, human).
• Management Phases:
  1. Scientific Management: Focus on efficiency and finding the one best way to do a job (Frederick Taylor).
  2. Human Relations Movement: Emphasis on social factors and employee satisfaction (Elton Mayo, Mary Parker Follett).

Organizational Behavior

• Combination of scientific and human aspects of management.
• Goal: Maximize resources to gain competitive advantage.
• Adapt to changing environments, industry innovations, and workforce diversity.

Management Process

1. Planning:
   • Definition: Setting goals and determining how to achieve them.
   • Example: Under Armour setting sales revenue and product development goals.
   • Short-term vs. Long-term goals.
2. Organizing:
   • Definition: Executing plans and determining necessary jobs and roles.
   • Elements:
     • Organizational charts
     • Position descriptions
     • Job qualifications
   • Example: Athletic department organization chart.
3. Leading:
   • Definition: Assigning responsibilities, ensuring accountability, and managing conflicts.
4. Evaluating:
   • Definition: Collecting data and measuring effectiveness.
   • Objectives should be measurable (time, amount, date).

Key Skills for Managers

• Interpersonal Skills: Ethical treatment, respect, emotional intelligence.
• Communication: Verbal and non-verbal; formal, informal, and unofficial channels.
• Ethics: Important for public speaking and writing.
• Diversity: Managing diverse teams, promoting inclusivity.
• Technology Management: Handling email, online systems, social media.
• Decision-Making: Using a structured process to define problems, set objectives, generate alternatives, select feasible solutions, implement decisions, and control results.
• Managing Change: Setting priorities, delivering results, engaging stakeholders.
• Motivation: Theories like Hertzberg's two-factor, Maslow's hierarchy of needs.

Conclusion

• Sport managers deal with dynamic and rapidly changing environments.
• Must be skilled in planning, organizing, leading, and evaluating.
• Human resources are pivotal for gaining a competitive advantage.
• Feel free to reach out with any questions.

End of Chapter