Successfully recruited over 11,500 personal recruits in 12 years.
Consistent personal sales around $400,000/month.
Main focus on what has been working well for her and strategies for recruiting.
Key Points Discussed
Recruiting as a Priority
Recruitment needs to be a high priority this year for growth.
Jesse noted a recruiting imbalance in her team.
Strong recruiters like herself vs. others who aren't recruiting as much.
Decided to take initiative since corporate wasn’t helping.
Jesse Lee's Network Marketing Background
Entered network marketing in 2015 from a party plan background.
Discussed the trend of focusing heavily on acquiring customers rather than recruiting builders.
Expressed the need to balance between customer acquisition and building teams with business builders.
Described the difference between direct sales and network marketing compensation plans.
Recruiting Round Table
Concept: Exclusive group for top recruiters, set the standard to 5 personal recruits a month.
Monthly Performance: Started with 11 members, now over 20 members in three months.
Calls: Weekly calls (20 min extended to 30 min), focused on sharing strategies and wins.
Encouraging multiple types of personality types in recruiting.
Tiered goals leading to higher performance (e.g., setting personal goals higher than 5 recruits).
Peer Influence: High-performing members influence others to set higher personal goals.
Recognition: Weekly display of names on the leaderboard within the team group.
Incentives: Small unique gifts and major recognition at team events—personal connection and relevant business tools are more motivating than physical rewards.
Handling Ego and Ownership Issues Within Teams
Issue: Leaders often claiming ownership of their team and resisting collaborative help.
Solution: Utilize common resources and group activities that involve everyone regardless of their leader's stance.
Incentives: Ensure everyone is included in incentives promoting results-based rewards.
Suggested finding and nurturing new leaders who share the broader vision.
Tactical Workshops and Training
Objective: Shift from motivational speaking to actionable, interactive workshops.
Example: Marketing workshop focusing on three steps: Identify the Enemy, Poke the Bear, Offer a Solution.
Process: Workshop methodology engages team members to actively practice and refine their skills during the call.
Focus on building tactical skills in marketing, recruitment, and sales.
Aim to create practical, application-driven sessions that lead to immediate results.
General Advice and Personal Insights
Setting Standards: Holding high standards and sticking to them is crucial for team integrity and performance.
Leveraging Networks: Bring in high-value speakers and exclusive content to maintain engagement and leadership credibility.
Overcoming Complacency in Leaders: Discussed the psychological aspects of leaders becoming complacent once their basic needs are met.
Vision & Higher Calling: Motivation often needs to be transitioned from overcoming immediate needs to pursuing a higher vision or legacy.
Direct Communication: Emphasized the importance of being straightforward with leadership and team expectations.
Conclusion
Jesse Lee Ward emphasizes the importance of continual recruitment, active engagement, and setting high standards for team dynamics and success in network marketing.