How to Learn Copywriting Without Paying Thousands for a Course

Jul 21, 2024

Lecture: How to Learn Copywriting Without Paying Thousands for a Course

Introduction

  • Importance of learning copywriting
    • Frustration from costly courses
    • Open sharing of valuable knowledge
  • Goal: Teach you copywriting step-by-step from a beginner to a professional

What is Copywriting?

  • Definition: Persuasive language in written form
    • Example: Copywriter creates clear, compelling copy to sell products and engage customers
  • Importance of Copywriting
    • Every business needs it to sell and communicate effectively
    • Personal anecdote: Initial struggles with ads, now successful due to learning copywriting

Stage 1: Research Successful Entrepreneurs

  1. List of 3-5 successful entrepreneurs (e.g. Ben B, Cardinal Mason, etc.)
  2. Sign up for their email lists to receive their marketing emails
  • Emails are valuable learning material
  • Analyze structure, word choice, hooks, CTAs, etc.

Stage 2: Read and Analyze Emails

  1. Read 3-5 emails per day
  • Look for attention-grabbing elements, structure, leading lines
  • Observe techniques and start writing similarly
  1. Apply learnings subconsciously by continuously reading and analyzing

Stage 3: Take Action by Writing

  1. Start writing your own emails
  • Do not copy; learn and apply strategies
  1. Accept initial mistakes
  • Commitment to improvement is key
  • Understand your target audience
  1. Practical writing tips
  • Avoid big chunks of text
  • Use short sentences and lines
  • Know audience’s age, gender, problems, desires, etc.

Frameworks for Writing Emails

  1. PAS: Problem, Agitate, Solution
  2. HLBO: Hook, Lead-in, Body, Offer
  3. NESBA: New, Easy, Safe, Big, etc.
  4. AIDA: Attention, Interest, Desire, Action

Example of Effective Email

  • Hook: "It’s finally over"
  • Lead-in: Personal story (school experience)
  • Body: Relates to business aspirations (10K/month goal)
  • Call to Action: Invites to YouTube documentary

Suggested Phrases and Words

  • List of useful phrases and words for email writing

Plan for Improving at Copywriting

  1. Commit to regular practice
  • Read emails daily
  • Write one email every day
  1. Continuous improvement through analysis and writing

Bonuses

  1. Free community access for learning and Q&A
  2. Recommended Book: Copywriting Secrets by Jim Edwards
  3. Upcoming mini-book on marketing and sales

Conclusion

  • Importance of sharing knowledge
  • Encouragement to share the video with others in need