How to Grow Your LinkedIn Audience and Personal Brand

Introduction

• From zero followers and no job to being named a fast-growing entrepreneur by Forbes.
• Utilized a seven-step strategy to grow from zero to 100,000 LinkedIn followers without a team, paid ads, or platform experience.

Step 1: Digital Detox

• Remove connections that don't benefit your growth.
  • Old bosses, classmates, and colleagues that create noise and self-comparison.
• Options:
  1. Remove connections and unfollow irrelevant contacts.
  2. Start fresh with a new account.
• Focus on connecting with your “Dream 100” list (inspired by Russell Brunson).
• Engage with people who fit into your desired network.

Step 2: Optimize Your Profile

• Headshot:
  • Clear, high-quality, approachable with a solid background.
  • Use tools like Sector Labs for professional photos.
• Headline:
  • Use templates, such as "I help [who] [do what] through [method]" or "On a mission to [goal], sharing [content] about [topic]."
• Banner:
  • Simple solid color matching your brand. Fancy graphics aren’t necessary.

Step 3: First Impressions Matter

• Reach 500+ connections for social proof and trust.
• Commenting strategy:
  • Identify 20-30 active accounts related to your niche.
  • Engage with a mix of followers (0-5k, 5-20k, 20k+).
  • Leave impactful comments, not generic ones.
• Build relationships through mutual connections and engaging comments.

Step 4: Content Strategy

• Focus on micro-niching to stand out.
• Rule of one: one problem, one solution, one focus.
• Post regularly and experiment with different content formats (text posts, carousels, etc.).

Step 5: High-Performing Content

• Content must educate, inspire, or entertain.
• Mix of 80% educational and 20% inspirational content.
• Integrate personal stories with professional insights.
• Visual elements can enhance engagement (infographics, carousels).

Step 6: Building Connections

• Network through coffee chats and Zoom calls.
• Create meaningful connections and seek mentorship.
• Provide value and solve problems for others to build leverage.

Final Thoughts

• Social media is rooted in connection; build and nurture your network.
• Continuous engagement and showing up daily are key to growth.
• Follow the steps to attract like-minded people and create long-term growth.

Additional Resources

• Free course on personal branding linked.
• Reminder to subscribe for more content and resources.

Consider checking out additional videos and resources for more detailed strategies on lead generation and personal branding.