Lecture Notes: Making Money as a Freelance Copywriter in 2024

Introduction

• Personal experience: From $0 to $48,000/month in 18 months as a copywriter.
• Aim: Faster progression using updated strategies.
• Goal: Teach how to make money as a freelance copywriter from scratch.

Chapter 0: Brainwashing Yourself

• Purpose: Immerse in copywriting knowledge.
• Methods:
  • Consume content: YouTube, podcasts, social media from experienced copywriters.
  • Recommended platforms: Instagram, Twitter, YouTube, email lists.
• Warning: Don’t overindulge; limit to a couple of weeks.

Chapter 1: Learning Copywriting

• Key Components:
  • Fundamentals: Understand what copywriters do and writing techniques.
  • Practical Application: Start writing copy.
• Recommended Resource: "Cashvertising" by Drew Eric Whitman
  • Covers marketing principles and psychology.
  • Changes perception of ads and marketing.
• Framework to Focus: Problem-Agitation-Solution (PAS)
  • Identify problem, agitate it, provide the solution.
• Practice:
  • Read and analyze existing copy (ad campaigns, newsletters).
  • Rewrite and improve upon current examples.

Chapter 2: Outreach Phase

• Objective: Start making money by reaching out to potential clients.
• Platform: Instagram
  • Account Setup: Use current account, switch to a business profile, add 'writer' to bio.
• Target: Contact various businesses about email marketing opportunities.
• Script Basics:
  • Casual, personalized interaction.
  • Highlight potential revenue increase through email marketing.

Chapter 3: Sales Calls

• Mindset: Not a job interview; you offer valuable services.
• Focus:
  • Discuss client’s current strategies and present opportunities for improvement.
  • Reinforce your belief in your skills and potential contribution.
• Pricing Strategy: Start with $2,000/month for email copy (adjust later based on experience).

Chapter 4: Client Onboarding

• Objective: Integrate client into your business workflow.
• Actions:
  • Obtain necessary access to client’s tools (ESP, etc.).
  • Set clear expectations and tracking methods for your work's impact.
• Approach: Keep process simple and personal, avoiding unnecessary bureaucracy.

Chapter 5: Servicing Clients

• Key Focus Areas:
  • Deliver work ahead of schedule for approval.
  • Maintain frequent communication.
  • Invest in skill development to improve service quality.
• Relationship Management: Prioritize client satisfaction and long-term collaboration.

Chapter 6: Referrals and Client Growth

• Goal: Minimize need for continual outreach through client referrals.
• Strategy:
  • Deliver excellent results to encourage client recommendations.
  • Use testimonials to attract new clients.
• Long-Term Vision: Transition to earning significant income through a reputation for quality.

Conclusion

• Summary of steps: Brainwashing, learning, outreach, sales, onboarding, client servicing, and growth.
• Emphasize importance of continuous learning and client relationships.
• Offer further assistance through personal coaching or content available.

Call to Action

• Invite viewers to engage further by subscribing, liking, or joining programs for personalized guidance.