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Exploring LinkedIn's 2020 Talent Trends

May 2, 2025

Talent on Tap: LinkedIn's 2020 Global Talent Trends

Introduction

  • Speaker: Brendan Brown, Head of Recruiting at LinkedIn
  • Focus: LinkedIn's 2020 Global Talent Trends
  • Consists of four main trends with one overarching theme

Trend 1: Employee Experience

  • Concept: Shift mindset from employees working for the company to the company working for employees.
  • Importance: Talent is crucial for organizational success.
  • Benefits: Prioritizing employee experience can improve retention, commitment, work quality, and life quality.

Trend 2: People Analytics

  • Overview: Evolving HR from a policy-driven, risk management focus to a business advisory role using data insights.
  • Goals:
    • Build capability in people analytics.
    • Use data to advise businesses, measure employee experience, and identify skill gaps.
    • Enhance recruiting channel effectiveness and gather competitive intelligence.
  • Impact: Increases credibility and influence of HR.
  • Action: Start small and grow sophistication in data analytics.

Trend 3: Internal Recruitment (Internal Mobility)

  • Definition: Strategically moving employees within the company.
  • Current Situation: Often not intentional or strategic.
  • Strategies:
    • Develop processes to align employee movement with business goals.
    • Enhance transparency in internal opportunities.
  • Benefits: Improves retention as employees are more likely to stay longer.

Trend 4: Multi-Generational Workforce

  • Context: Mix of Gen Z, Gen X, Millennials, and Baby Boomers in the workplace.
  • Opportunity: Leverage diverse experiences and demographics.
  • Approaches:
    • Implement reverse mentoring to facilitate cross-generational learning.
    • Recruit across generations to build better products and services.
  • Challenges: Avoid biases and assumptions about different generations.

Overarching Theme: Empathy

  • Significance: Empathy is essential in fostering an inclusive and supportive organizational culture.
  • Effects:
    • Reduces fear and enhances open communication.
    • Encourages people to express themselves and develop deeper relationships.
  • Differentiator: Distinguishes good organizations from great ones by enhancing employee engagement and cooperation.

Conclusion

  • These trends and theme are central to LinkedIn's approach in 2020.
  • Encouragement for organizations to implement these insights for improved workplace dynamics and success.
  • Looking forward to further exploring these topics throughout the year.