Automating Social Media Posts with AI using Make.com

Jul 10, 2024

Automating Social Media Posts with AI using Make.com

Introduction

  • Automate social media posts using AI.
  • Tool: Make.com (Robotic Process Automation tool).
  • No coding required.

Setting up Make.com

Create a New Scenario

  1. Open Make.com and create a new scenario.
  2. Visual and intuitive tool.
  3. No coding necessary.

Set Up the Trigger

  1. Use a Google Sheet as a trigger.
  2. Add article URLs to the Google Sheet for AI to generate posts.
  3. Google Sheets: Select "watch new row" to activate the trigger.
  4. Set up the schedule: daily at 8:00 a.m.
  5. Limit to 1 entry per run.

Integrating AI to Summarize Articles

Use Perplexity for Summarization

  1. Perplexity: Large Language Model that accesses the web in real-time.
  2. Sign up for Perplexity and get an API key.
  3. Configure Perplexity in Make.com.
  4. Create a chat completion to summarize the article.
  5. Test the setup continuously.

Creating Social Media Posts

Use Routers for Multiple Actions

  1. Set up routers for Facebook, Instagram, LinkedIn, and Twitter (X).

Generate Posts

Facebook Post

  1. Use CLAUD to write the post.
  2. Pre-written prompt for CLAUD to act as a social media manager.
  3. Input: Summary from Perplexity.

Instagram Post

  1. Use OpenAI to write the post.
  2. Custom prompt specific to Instagram.
  3. Generate Image: Use OpenAI's DALL-E 3 for visual content.

Twitter Post

  1. Use OpenAI as above.
  2. Specific prompt for Twitter engagement.

LinkedIn Post

  1. Use CLAUD again for LinkedIn content.
  2. Similar process with a LinkedIn-specific prompt.

Reviewing and Modifying Outputs

  1. Review AI outputs by examining the results in Make.com.
  2. Adjust prompts as needed for better results.

Connecting to Social Media Platforms

  1. Integrate each router with the corresponding social media platform (Facebook, Instagram, Twitter, LinkedIn).
  2. Authorize connections and link necessary inputs/outputs.
  3. Ensure periodic saving to avoid loss of work.

Additional Features

Review Before Posting

  1. Optionally, send AI-generated posts to email/Google Docs for initial review.
  2. Use Gmail module in Make.com to send review emails.

Maintain News Links

  1. Ensure the Google Sheet has enough URLs for continuous automation.
  2. System picks URLs daily at the set time to generate posts.

Conclusion

  • Efficient way to automate social media posts using AI and Make.com.
  • Continuous learning and optimization possible.
  • Sign up for more related content and courses.

Important Links & Resources:

  • Make.com
  • Perplexity API
  • OpenAI GPT-4 and DALL-E 3
  • CLAUD 3 Opus