Dhruv Rathee, Mohak Mangal, and Nitish Rajput. These creators receive millions of views on
each of their videos and earn lakhs in ad revenue. If you also want to create videos like these
YouTubers, then most likely you've already thought of your video's topic, but now you're
unsure where to start your research, what points to cover, or what to read from the
plethora of information available on Google about our topic. And finally, how to write a script based on
that information? You'll find the answers to all these questions
in this video! I'll tell you how you can use the Kipling
method to find important points related to your topic, delve deeper into each point through
online research, and I'll also mention some free tools for research. We'll also see how your favorite creators
write scripts for their videos... Let's Begin! So you have an amazing idea in mind and you
decide to make a video on this topic. Now, you may encounter two situations... Either you'll have so many points related
to that topic in your mind that you'll be confused about which ones to note down. Or, your brain will be completely blank, and
you will have no idea where to start. Whatever the case may be, you can use the
Kipling Method in both scenarios. The Kipling Method is a simple and effective
technique used to gather information related to any topic. This technique is also known as the 5W1H Method
because it uses the 5Ws: who, what, when, where, why, and 1H: how. Let's understand how to use this technique
with an example. Let's say we're making a video on the topic
"The Hidden World of Dark Web". So I can apply the Kipling Method to this
topic to find relevant points for my video... First, the most basic question could be:
What. What exactly is the Dark Web? You can explain what the dark web is, how
it differs from the surface web, what type of content is available on it, etc. Then we have When. So the question becomes When did the Dark
Web emerge? You can provide a timeline of when the dark
web emerged, when it became popular, and if there are any significant historical events
related to it. Then we have Where. Where was it created? Where is it used the most? Then we have Who. So Who are the individuals controlling the
world of the dark web? Who uses the dark web? Who are the potential victims of it? Basically, we'll talk about all kinds of people
directly/indirectly involved in this or affected by it. Then we have Why. So Why does the dark web exist? We can talk about the intentions and motives
of people accessing and controlling the Dark Web. And finally, we have How. In this, you can cover the technical aspects
of the dark web, how it works, such as the technologies used in the dark web like VR,
AR, etc. The Kipling method is very useful for research
because it ensures that all relevant aspects of your topic are considered. And all the YouTubers you watch also use this
method to conduct research. Let's take Dhruv Rathee's video "How Metaverse
Works? Secrets of Metaverse" as an example. I watched this video and noted down exactly
which topics Dhruv covered in this video... First, What is Metaverse? He defined the metaverse, talked about the
origin of its name, and discussed its uses. Then, Who are the key figures in the development
of the Metaverse? He talked about the companies and entrepreneurs
involved in it. Then, When can we get Metaverse? When will it become a part of our lives? Then, Where did the idea of Metaverse generate? Why is Metaverse gaining popularity? How does Metaverse work? He discussed the technologies used in the
Metaverse, such as VR, AR, etc. And finally, How will it affect our lives? That is, its positive and negative impacts... And if you see, all the important aspects,
that is, the 5Ws and 1H, have been covered in this. One thing to keep in mind while using this
method is that the demand for each topic is different. For example: If you are making a video related
to World War, then the 'where' questions will be very significant because you would want
to know where the war happened... right? Now imagine if I'm making a video on the topic
"How MrBeast became the World's biggest YouTuber", obviously, the 'where' questions won't matter
that much. Also, it's important that you already have
some knowledge related to the topic you're making a video on... only then can you raise
intelligent questions using the Kipling Method. If you have any problem using this method,
you can prompt ChatGPT saying, "I'm making a YouTube video on the topic XYZ. How can I apply the 5W1H method to research
for this video," and ChatGPT will do this for you in just a few seconds. After this comes the step where the actual
research will begin, that is, finding answers and verifying sources. Basically, we'll search for the answers to
the list of questions or points we prepared earlier. For this, you can perform a quick search on
Google, and you'll find articles related to your questions, you can find the Wikipedia
page of your topic, find books related to your topic, watch documentaries and interviews
on YouTube... Of course, an alternative to this is to go
to sites like ChatGPT and type your questions there to find answers. But I strongly recommend that you avoid this
method... This is because, firstly, the more articles,
studies, reports you read, the more your knowledge will increase about the topic, which will
allow you to conduct more extensive research with much more confidence. The second reason is that when you read articles
yourself, you'll realize that there are many important points that you were missing even
after using the Kipling method. So you can also add them to your list. If you do want to use AI assistance, I recommend
that you use AI tools like Perplexity. Perplexity is good for research because whatever
answer you get, you can also see its citation (that is, the source of that information)... There are mainly 2 benefits to this: first,
you can read the mentioned articles in those sources and collect even more information
regarding your question... And secondly, you can verify the source of
information to see if it is reliable or not. Whatever you read about your topic, make sure
to check that it is from a trustworthy website and also check if the author is credible or
not. Also, if the source is websites like Quora
or Reddit, then it's very likely that the information might be biased, which means it's
unreliable. Verifying the source is always essential,
but in certain cases, it becomes necessary, especially for topics related to Medicine,
Scientific information, Finance, News & Politics, and other controversial subjects. There are several useful tools for research,
such as Google Scholar. Here, you can easily find academic papers,
articles, and studies related to your topic by simply entering it. Another great tool is Consensus. It's a search engine that utilizes AI and
directly answers your questions based on scientific evidence. If you're creating a video on a scientific
topic, be sure to use it. The next step is going in-depth. If you want your video to be as informative
as possible, during research, you'll need to delve deep into your topic. And for this in-depth research, we'll use
horizontal and vertical logic. Mohak Mangal: Logic is of two types: Horizontal
Logic and Vertical Logic. So, what are horizontal and vertical logic? Let's say we're making a video on the topic
of Smoking, and while researching, we come across a question: "why do people smoke?" We could list its main reasons as peer pressure,
stress relief, advertising, etc., which represents an example of horizontal logic. It's called horizontal logic because we're
exploring the topic along a horizontal plane. Conversely, if we want to delve deeper into
the topic by moving along a vertical plane, it's vertical logic. For instance, why do people smoke? Due to peer pressure. Why do people face peer pressure? Because they want to fit into their social
circle. Why do they want to fit into their social
circle? Because the feeling of belonging and connection
is a basic human need. Why is it a basic need? Because throughout history, being part of
a tribe has been important for protection, resource sharing, and reproduction. As you can see, we've reached the root cause
of the problem. Similarly, you'll need to delve into the depth
of every important question using horizontal and vertical logic. Once you've done that, consider your research
complete, and based on this information, you can write a script. In creators' videos, the research is as important
as crafting a killer script; otherwise, the entire playlist might seem as boring as a
history class. The first step in writing a killer script
is crafting a killer intro. Again, as I always say in my videos, there's
no specific format for creating a hooking intro that you must follow. For example: Nitish Rajput showcases in his
intros the parts of the video where he's made a very attention-grabbing statement... which
obviously works as a strong hook. Besides, to create a hook in the infotainment
niche, you can start the video by showing a very shocking data or statistic related
to your topic, as mostly seen in Mohak Mangal's Business-related videos. Like this: If you watch Dhruv Rathee's videos, especially
the ones where he covers historical topics... he starts his intro by telling a story. After hearing that story, viewers have many
questions in their minds, to which Dhruv Rathee starts providing answers. So yeah, regardless of the type of intro...
the common thing is that it should make viewers curious to watch the rest of the video. After you've written the intro, it's time
to move on to the main content, i.e., start answering the points you've noted down using
the Kipling Method. In most cases, it's good to first answer the
basic questions like who painted Mona Lisa? When was it painted? Answer these questions first... and then move
on to some more interesting questions like why is Mona Lisa the most expensive painting? Also, remember to delve deeper into questions
that are relevant to the video's topic. For example, if it's a video about Mona Lisa,
and you delve too deep into the question "Who painted Mona Lisa," covering Leonardo Da Vinci's
history, education, family, etc... viewers will probably quit the video because
they didn't come for that. Instead, questions like "Who is the woman
in the painting?" are more relevant and interesting, so you
can cover it in detail. But wait! This is not enough. If you want viewers to stay engaged throughout
the video without getting bored, you'll need to do something more. If you watch Dhruv Rathee's videos, you'll
know that despite covering so many points, his entire video feels like a movie. It's never the case that after one point,
another point abruptly starts. There's always a link between the points. Sometimes, while explaining the current point,
they raise a question whose answer comes from the next point, or they mention something
that completely contradicts the current point. This retention tactic is so subtle that viewers
don't even realize it... Yet it keeps them engaged throughout the video. Alright! So if you've made it this far, comment "Research
is Fun!" and do let me know how you liked the video. On this channel, I make similar YouTube growth-related
videos, so if you're interested in growing your channel, watch this playlist now. And yeah, I'll see you there. Bye!