This Week in Marketing - Episode Notes

Introduction

• National Association of Realtors settlement is live in the US.
• Discussion focused on marketing mix for buyers, sellers, and the community in light of new changes.
• Special guest: Tom Ferry, head coach.

Mindset in a Post-Settlement World

• The importance of philosophy and personal belief in navigating changes.
• Embrace change and identify opportunities.
• Historical context:
  • The pandemic required adaptation (pivoting strategies).
  • Similarities between past disruptions and the current settlement changes.

Key Elements for Success

1. Mindset
   • Stay focused on serving the customer.
   • Avoid panic and bias; be proactive in understanding market changes.
2. Marketing
   • Identify the new rules and educate clients.
   • Share success stories and negotiation skills to demonstrate value.
3. Model
   • Study and adapt to market conditions.
   • Use real-time feedback to adjust strategies.

Marketing Strategies

• Focus on understanding client needs and market sentiment.
• Educate clients about new rules and how they affect transactions.
• Create content around case studies, highlighting savings and negotiation successes.
• Utilize multiple channels for distribution (social media, email, video, etc.).

Importance of Distribution

• Marketing should encompass various channels to maximize reach.
• Distribution is key; combine messaging across platforms for a cohesive brand presence.
• Engage clients through surveys, polls, and educational content to gather insights.

Creating Unique Content

• Generate content by sharing insights from client interactions and market observations.
• Address common pain points and questions in contracts to establish authority and trust.
• Host live sessions discussing changes in brokerage agreements and how they impact clients.

Future Predictions and Opportunities

• Anticipate a strong real estate market in 2025, focusing on client needs and providing value.
• Adjust strategies in accordance with economic conditions and consumer behavior.
• Look for opportunities in the face of market changes; focus on long-term client relationships.

Conclusion

• The upcoming summit on August 27-29 promises valuable insights for agents navigating the new market landscape.
• Continuous adaptation and focus on distribution will set successful agents apart.