Efficient Content Automation with Make.com

Oct 31, 2024

Automation with Make.com: Generating Articles, Images, and Social Media Posts

Introduction

  • This video walk-through covers an automation process using Make.com.
  • The automation simplifies content creation for articles, images, and social media posts.

Overview of Automation Process

  • Data Source: Starts with a database hosted on Airtable.
  • Router: Directs data into six parallel branches for various tasks.

Branch 1: Article Structure

  1. Keyword Generation: Top 10 keywords based on input.
  2. Summarization: Key facts and figures.
  3. SEO Optimization: Long-tail keywords.
  4. Summary and Keywords: Sent back to Airtable.

Branch 2: Blog Post Content

  • Blog Generation: Content generated and formatted.
  • Storage: Final version saved in Airtable.

Branch 3: Image Generation

  • Prompt Creation: Based on article topic.
  • Image Generation: Paused for external service.
  • Storage: Image saved back to Airtable.

Branch 4: Publishing to Shopify

  • Content Integration: Blog post and image published.
  • SEO Tags: Keywords optimized.
  • Confirmation: Successful publication reported.

Branch 5: Social Media Posts

  • Content Conversion: Blog post adapted for various platforms.
  • Platforms Included: Instagram, Twitter/X, Facebook, LinkedIn, Pinterest.
  • Storage: Posts stored in Airtable.

Branch 6: Social Media Publishing

  • Image Download: For social media use.
  • Routing: Posts published on selected platforms.

Airtable Setup

  • Fields: Article name, status, keywords, summary, blog post HTML, image URLs, main thumbnail, social media post content.
  • Status Tracking: Workflow stages such as generating, posting, and publishing.

Automation Details

  1. Connecting to Airtable: Use search records action to pull data.
  2. Keyword Generation via Perplexity.ai: For up-to-date keywords.
  3. Blog Post Writing: AI-generated content.
  4. Image Prompt and Generation: Using Replicate.com API.
  5. Publishing on Shopify: Includes image and tags.
  6. Social Media Post Generation: Tailored content for each platform.
  7. Publishing on Social Media: Automated posting using platform-specific modules.

Conclusion

  • Efficiency: Saves time by automating content creation and publication.
  • SEO: Optimized content improves search engine rankings.
  • Consistency: Streamlined workflow ensures regular content distribution.
  • Future Resources: JSON automation and Airtable base will be available on sumobundle.com.

This guide provides a comprehensive summary of a detailed automation process using Make.com, aimed at optimizing content creation and distribution across multiple platforms.