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Wholesale Pricing Strategies

Jul 3, 2025

Summary

  • The discussion covered multiple methods wholesalers can use to determine the correct offer price for distressed real estate properties, emphasizing the importance of understanding different buyer types and exit strategies.
  • Real-world examples illustrated various formulas for calculating the wholesale offer price based on the buyer’s intended use (flipper, landlord, retail buyer, or creative finance).
  • Networking, researching cash buyer activity, and direct engagement with buyers were recommended as best practices for accurate deal analysis and pricing.
  • Several tools and resources for wholesalers were mentioned, including deal analyzer calculators and property data platforms.

Action Items

  • Network with experienced wholesalers: Reach out to top-performing wholesalers in your market to understand current exit strategies and buyer pricing.
  • Research cash buyer activity: Use free tools like PropWire to analyze recent cash transactions in your area and track buyer habits.
  • Ask buyers for criteria: During every conversation with a cash buyer, inquire about their current buy formula and criteria.
  • Download and use deal analyzer tool: Access the free calculator for fast deal analysis at mydealanalyzer.com.
  • Watch linked videos for advanced strategies: Review additional resources on repair calculation and creative deal structuring as referenced.

Determining Wholesale Offer Prices: Methods and Formulas

  • The wholesale offer price should be based on the exit price (what buyers are willing to pay) minus the wholesaler’s desired fee.
  • Flippers generally want to be all-in at 70–75% of ARV (After Repair Value) minus repairs; formulas and math were provided for both scenarios.
  • Landlords (buy-and-hold investors) can often pay more than flippers, using criteria like the 1% rule (monthly rent should equal 1% of total investment).
  • Creative finance deals can allow buyers (especially landlords) to pay full value or more, as they prioritize favorable terms over price.
  • Retail buyers (do-it-yourselfers) typically buy at as-is value and may be reached via MLS using strategies like novation agreements.
  • Hedge funds (in previous market cycles) sometimes bought above as-is value, illustrating the diversity of buyer exit prices in changing markets.

Understanding Buyer Types and Exit Strategies

  • Flippers: Price-driven, need large discounts for renovations and profit, follow strict buy formulas.
  • Landlords: Cash flow oriented, spend less on repairs, often pay more for properties.
  • Retail/DIY buyers: Looking for homes to live in, may pay near or at as-is value; accessible via novation strategies.
  • Creative finance buyers: Seek advantageous terms, driving up potential exit prices for wholesalers.

Tips and Tools for Wholesaler Success

  • Network with other wholesalers to learn about trends, effective exit strategies, and active buyers.
  • Research cash buyer activity with tools like PropWire to identify and study serious buyers and their purchasing habits.
  • Always ask cash buyers about their buy criteria after closing deals, and reverse engineer your offers using their formulas for better alignment in future deals.
  • Use available deal analyzer tools to streamline the math and ensure accurate, quick analysis on all opportunities.

Decisions

  • Emphasis on multi-strategy approach for pricing offers — Rationale: Leveraging more than one buyer type or exit strategy maximizes deal opportunities and potential profit.

Open Questions / Follow-Ups

  • Are there any recent changes in local cash buyer formulas due to market conditions?
  • Should the team prioritize certain buyer types (e.g., creative finance, landlords) in the current market climate?
  • Is there interest in team training on the novation method or creative deal structuring?