People pay more than expected loss to avoid risk → explains large insurance market.
Risk premium increases with larger losses relative to income.
Risk premium falls as income rises (wealth makes people more locally linear).
Small-value warranties may be refused by wealthy, accepted by poorer consumers.*
Lottery
Lotteries have negative EV (e.g., $1 ticket yields $0.50 EV) yet remain popular.
Four candidate explanations:
Risk-loving people buy lotteries (contradicted by insurance purchases).
Friedman–Savage: people are locally risk-averse, globally risk-loving (risk-loving for huge stakes). Predicts preference for big-jackpot tickets over small scratch-offs.
Entertainment value: thrill or fun of playing adds utility, making tickets rational purchases.
Ignorance: people misunderstand probabilities and EV; may explain heavy lottery spending in some low-income groups.
Observed behavior: most spending is on small, frequent scratch-offs, which disfavors pure Friedman–Savage explanation.
Policy implication: whether lotteries are welfare-improving depends on whether purchases reflect entertainment or ignorance.
Key Terms And Definitions
Expected Value (EV): probability-weighted average monetary outcome.
Expected Utility (EU): probability-weighted average utility outcome.
Risk-averse: preferring certain wealth to risky prospect with same EV.
Risk-neutral: indifferent between risk and certainty with same EV.
Risk-loving: preferring risky prospect even with lower EV.
Loss aversion: psychological bias where losses loom larger than gains.
Risk premium: extra amount one pays above expected loss to avoid the gamble.
Certainty equivalent: guaranteed wealth giving same utility as the gamble.
Action Items / Next Steps (for students)
Practice computing EV, EU, certainty equivalents, and risk premiums for given utility functions.
Compare decisions under different utility functional forms (concave, linear, convex).
Reflect on behavioral biases (loss aversion) and how they modify standard EU predictions.
Consider policy implications: how different explanations for lottery participation affect regulation and public finance.